article thumbnail

4 Steps to Breaking Down Complicated Content

Media Cause

When faced with communicating a complicated message, we like to approach it with a four-step system: 1. Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content.

Content 105
article thumbnail

Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Strategy for Digital Collections: Archives, Libraries, and Museums

Forum One

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.

Library 73
article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically. How can we track marketing initiatives using UTMs?

Donor 284
article thumbnail

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52
article thumbnail

Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

If you think you occupy the top seat because you are the expert, you’re traveling down the wrong track. IT systems and platforms must integrate with overarching business strategies. Fast Track New Technology Use your ambassadors to fast-track tools, like AI, to manage your digital ecology. Don’t compete.

article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. When you have access to this data in one system and it is your source of truth, you can be more efficient with your marketing messaging. Online Tracking.

Analytics 169