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The Death of the Open Metric (and other freak outs)

sgEngage

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 112
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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Analyze Performance.

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members.

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How to Measure the CX of Your Website

Forum One

So how do you track how satisfied your customers are with your website? Every organization has different goals that they will need to track against, and different challenges that make tracking website success difficult. Looking at both of these metrics together tells you much more than just one of them alone.

Measure 65
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences.

Analytics 169
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Let Data Drive Your Decisions

Bloomerang

Unsurprisingly, most organizations collect data through forms, questionnaires, surveys, databases, and customer relationship management systems. You may be tracking the number of likes on a Facebook post. Think about what metrics you will use. The more specific the metrics, the better you can measure whether they were completed.

Data 103