Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 277

Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Test Audience Research Interview 84

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

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Websites Work Test Nonprofit 308

Eric Jacobsen Blog

MARCH 1, 2021

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Today brings a must-read book for leaders at all levels.

Test 52

Test Leadership Roles Game 52

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

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Google Results Websites Grant 52

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. If not, you’re missing an opportunity to improve your results. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Start Testing Tomorrow.

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Test email Mail Rate 177

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 258

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources?

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Create Strategy Associations Registration 169

.orgSource

SEPTEMBER 19, 2023

Our research resulted in two books dedicated to positioning executives for success in digital markets. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law. leadership. Sponsored by WorkerBee.TV

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Sponsor Associations North America Law 221

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results.

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Analytics Skills Knowledge Associations 321

Whole Whale

FEBRUARY 9, 2024

Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here! Basically, it’s about ranking higher in the search engine results for keywords related to your site. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

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Strategy Tips Google Search 98

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. Based on the results, choose the ideas that show the most promise.

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Fundraising Nonprofit Ideas Virtual 347

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. The results are amazing when you consider that a machine can write a social post or a campaign promotion in minutes. When Roose was invited to test the AI, he discovered its dark side. (Check Bing out.

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Las Vegas Language Interaction Associations 221

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask an AI tool to help make your writing more succinct or engaging and see what the results are. (It Drafting and testing. Writing multiple drafts for A/B testing on social media. Template creation.

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Social Media Images Video Media 80

Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

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Donor Track Facebook Campaign 284

Association Analytics

DECEMBER 15, 2022

You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. If you’re responsible for member retention, you have your renewal rate committed to memory, right? But are you truly leveraging that information?

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Retention Data Rate Demographics 169

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? What results have you seen?

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Rate Content Conversation Test 134

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Content is easier to produce and more effective when all communicators understand the desired outcomes.”

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice.

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Twitter Practice Social Media Nonprofit 349

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. The results included a couple of surprises and reinforced some of the expert advice.

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Advice Social Media Media Meme 98

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. What content and formats are most effective?

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Analytics Marketing Taxonomy Module 169

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. Set a time period for the test.

Social Media 98

Social Media Data Strategy Media 98

Association Analytics

MAY 17, 2021

You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action.

Retention 192

Retention Data Associations Rate 192

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm.

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Analytics Strategy Fundraising Benchmark 125

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

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Personal Test Demographics Analytics 101

.orgSource

MAY 15, 2023

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Content is easier to produce and more effective when all communicators understand the desired outcomes.”

Collaboration 221

Collaboration Marketing Team Integration 221

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Compare these results before and after implementing AI to determine if there are significant improvements.

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Team Tips Fundraising Training 98

M+R

MARCH 14, 2024

We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

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Giving Museum New York City Boston 95

sgEngage

APRIL 19, 2023

How ChatGPT Works ChatGPT is an artificial intelligence model that generates content (generative AI) based on an amalgamation of secondary sources; early versions used written communication as a training dataset for the model and predicted the most likely next word based on the input data provided to the model.

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Model Italy Test Generation 72

Qgiv

OCTOBER 17, 2023

Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

Fundraising 59

Fundraising Press Test Industry 59

The Storytelling Non-profit

NOVEMBER 3, 2021

Are you trying to figure out how to get better results from the stories you tell? There are lots of elements in storytelling that you can tweak and test. If you are telling stories and you’re getting your desired results from your efforts, way to go! Make a list of tests that you can run to see where else you can optimize.

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Storytelling Profit Phase Advice 106

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 235

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Last month, I shared a case study called “ Facebook Likes Are Not A Victory ” that told the story of how Momsrising uses an integrated communications strategy and measures success. Momsrising goes beyond the “like” and uses deep engagement to inspire results – actions that take place offline as well as online.

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Facebook Results Change Organization 135

CauseVox

MARCH 1, 2023

Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. ChatGPT (Chat Generated Paragraph Techniques) is an advanced natural language processing tool to provide information and cobble content together based on prompts entered by a user.

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Language Generation Nonprofit Social Media 94