sgEngage

OCTOBER 29, 2021

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. We used Google Optimize to run the A/B test to compare the single-page form with the multi-page form. The Results (drumroll please…).

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Blue Fox

FEBRUARY 24, 2021

We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

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Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Test Audience Research Interview 84

Eric Jacobsen Blog

MARCH 1, 2021

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Today brings a must-read book for leaders at all levels.

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Eric Jacobsen Blog

APRIL 4, 2021

One of my favorite books about leadership is The Leadership Test by Timothy R. Neither manipulation nor coercion can produce lasting results or consistent good results. You can read it in an hour and its message will guide you through your entire career. Only persuasion is leadership. Manipulation exploits. Coercion controls.

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Test Leadership Influence Results 52

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

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Google Results Websites Grant 52

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. If not, you’re missing an opportunity to improve your results. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Start Testing Tomorrow.

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Test email Mail Rate 177

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Eric Jacobsen Blog

FEBRUARY 7, 2019

One of my favorite books about leadership is The Leadership Test by Timothy R. Neither manipulation nor coercion can produce lasting results or consistent good results. You can read it in an hour and its message will guide you through your entire career. Only persuasion is leadership. Manipulation exploits. Coercion controls.

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Test Leadership Influence Results 40

Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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Data Strategy Associations Survey 210

Byte Technology

DECEMBER 29, 2016

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.

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Test WordPress Plugin Tools 100

Eric Jacobsen Blog

AUGUST 27, 2014

One of my favorite books about leadership is The Leadership Test by Timothy R. Neither manipulation nor coercion can produce lasting results or consistent good results. Eric Jacobson on Leadership and Management Leadership Books The Leadership Test Timothy R. Only persuasion is leadership. Manipulation exploits.

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Test Leadership Influence Results 63

Nonprofit Tech for Good

FEBRUARY 11, 2022

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too. Test different CTAs, different value propositions, timing, etc. to optimize your results.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. The Results: 2) External Audience Mapping: Understanding Your Supporters Understanding your audience is paramount.

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Digital Strategy Guide Create 305

NTEN

FEBRUARY 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working. Lawrence Grodeska. Nonprofit Community Manager.

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Test Web Audience Results 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Greater Giving

JUNE 24, 2021

The results were surprisingly good for many nonprofits, which has brought us to the next generation of fundraising—the hybrid event. Taking a chance on virtual events has offered event planners the opportunity to test drive new ideas. The Hybrid Event. The Move to Hybrid. Want to find out more about hybrid events?

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Results Tips Fundraising Virtual 75

.orgSource

SEPTEMBER 25, 2023

The results are amazing when you consider that a machine can write a social post or a campaign promotion in minutes. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. When Roose was invited to test the AI, he discovered its dark side.

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Las Vegas Language Interaction Associations 221

Nimble AMS

FEBRUARY 27, 2023

Consider the recent meltdown of the technological infrastructure of Southwest Airlines and the resulting PR nightmare. With Nimble AMS, each customer has access to a full Salesforce Sandbox to test and train your staff—at no additional cost. Tens of thousands of automated regression tests. Realistic mock customer upgrade.

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ROI Associations Software Test 136

Nonprofit Tech for Good

SEPTEMBER 16, 2021

6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. And remember that these stories aren’t yours to tell; each subject of every story owns that story.

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Communication Fundraising Test Hints 305

Eric Jacobsen Blog

JANUARY 26, 2015

One of my favorite books about leadership is The Leadership Test by Timothy R. Neither manipulation nor coercion can produce lasting results or consistent good results. Eric Jacobson on Leadership and Management Leadership The Leadership Test Timothy R. Only persuasion is leadership. Manipulation exploits.

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Test Leadership Influence Results 40

Connection Cafe

MARCH 2, 2012

I was chatting with a friend of mine the other day around an End of Year online campaign and we were discussing the results. However, I was so regretfully disappointed as they didn’t set up their test appropriately for us to really understand the impact. Establish your test and control groups. You must have a control.

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Test Results Statistics Rate 29

Eric Jacobsen Blog

JUNE 9, 2015

One of my favorite books about leadership is The Leadership Test by Timothy R. Neither manipulation nor coercion can produce lasting results or consistent good results. You can read it in an hour and its message will guide you through your entire career. Only persuasion is leadership. Manipulation exploits. Coercion controls.

Test 40

Test Leadership Influence Results 40

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Ask platform providers to set up a test auction so you can see how easy it is for your supporters to access and use. However, one crucial factor that can make or break your silent auction’s success is the prizes you offer.

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Tips Online Management Help 274

NTEN

DECEMBER 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what''s working. Lawrence Grodeska. Nonprofit Community Manager.

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Test NTEN Nptech Web 63

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) When over-segmentation occurs, it often leads to small sample sizes within each segment, which makes it harder to get statistically significant results and draw reliable conclusions. Test one thing at a time. Segment your data, but don’t OVER-segment.

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Data Giving Work Test 94

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

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Analytics Skills Knowledge Associations 321

The Fundraising Authority

SEPTEMBER 22, 2022

1 – Consistent Mailings Produce Better Results If your annual appeal letter is the only time that your donors hear from you via snail mail, then your mailing will not raise its full potential. Consistency produces better results. Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Mail Fundraising Database Summary 321

NonProfit PRO

SEPTEMBER 22, 2023

However, pictures must be used correctly to achieve the best results. The right imagery can amplify the power of your nonprofit communications. Let’s get into the nitty gritty of some image selection best practices.

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Donation Picture Images Practice 266

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

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Create Strategy Associations Registration 169

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

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Nonprofit Tech for Good

JANUARY 20, 2023

There’s a lot going on in the world (we’re looking at you, recession worries and existential dread), and fundraising efforts that have worked in the past may not be delivering the same results. In other words, use trial and error to test out fundraising strategies to find out what works for your nonprofit organization. Franklin D.

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Fundraising Nonprofit Ideas Virtual 352

Association Analytics

DECEMBER 15, 2022

You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. If you’re responsible for member retention, you have your renewal rate committed to memory, right? But are you truly leveraging that information?

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Retention Data Rate Demographics 169

Association Analytics

JUNE 17, 2021

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. We send a discount code vs. promoting what’s new at the next event. Predictive Analytics to focus your marketing.

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Associations Data Registration Analytics 318

Media Cause

JUNE 27, 2023

This ensures you’re not wasting spend on areas that won’t drive results. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level. Consider adding them into the mix to strengthen consistency and drive results.

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Social Media Guide Media Social 97

Care2

MARCH 3, 2014

Similarly, if you launch an email outreach, your results might be very strange initially. One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. Want to dive in deeper?

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Test Marketing Sample Open Source 64

Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. From here you’ll be able to understand which of your marketing efforts are getting the best results. Test with a couple of links to see how it all works. Last but not least: test and learn from it.

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