Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors.

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Websites Work Test Nonprofit 321

Nonprofit Tech for Good

FEBRUARY 23, 2021

Engagement is the key to effective nonprofit videos. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging. Which video content types are most engaging.

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Video Free Create FAQ 344

Nonprofit Tech for Good

DECEMBER 28, 2023

Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. The program requires the completion of three webinars and costs $100 USD. The program requires the completion of three webinars and costs $100 USD.

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Awareness Calendar Causes Giving 235

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. It’s a strategy that works well in business, and it can do the same for nonprofits.

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Fundraising Nonprofit Ideas Virtual 353

VisionLink

JUNE 19, 2012

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Remember, creating the most valuable website content takes time.

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Content Websites Strategy Adwords 205

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content.

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Content Test Student Audience 105

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Keywords everywhere shown for “Nonprofit SEO” 2. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. Take the Course 5.

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Strategy Tips Google Search 98

Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

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Donor Track Campaign Facebook 298

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. As you can see, just a few subtle wording changes turn a nonprofit-centric statement into a supporter-centric one.

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Donation Strategy Nonprofit Gift 110

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Testing subject lines will help you get by the first round of cuts.

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Test email Mail Rate 177

Qgiv

FEBRUARY 20, 2024

As technology evolves, there are new ways nonprofits like yours can take advantage of advancements to save time and raise more money. AI for nonprofits can be a real game changer in the fundraising landscape. One of the easiest AI tools for nonprofits to get started with is ChatGPT , a chatbot powered by OpenAI.

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Fundraising Nonprofit Analysis Donor 97

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Give it a try!

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Websites Nonprofit Guidelines Phone 256

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. So, how can your nonprofit create a social media strategy that you can sustain? Do your research Now we need to figure out what content works for your audience. This is your road map.

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Social Media Data Strategy Media 98

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. How often do you revisit your nonprofit website with an eye to better engagement? Speaking of metrics, how do you measure your nonprofit site’s performance?

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Online Hunger Metrics Drupal 248

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. To improve your nonprofit email marketing, focus on sending relevant messages to your donors at the appropriate times. Looking for inspiration?

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Top Nonprofits

MARCH 16, 2022

Examining the best nonprofit websites out there may give you an idea about whether it’s time to revamp your website or not, but we recommend also using a more empirical approach to determine if you need a new online strategy. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

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Websites Nonprofit Audience Mobile 115

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

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Digital Program Tips Nonprofit 118

CauseVox

MARCH 1, 2023

Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. In this article, we’ll be taking a deep dive into ChatGPT and how nonprofits can utilize AI to augment their nonprofit fundraising efforts. The best part? What is ChatGPT?

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Language Generation Nonprofit Social Media 93

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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Practice Fundraising Guide Channel 244

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers.

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Advice Social Media Media Meme 98

Bloomerang

OCTOBER 20, 2023

” Bloomerang responds : Our readers mean the world to us, thanks for letting us know your needs for content. Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. We aim to please!

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email Test Culture Audience 85

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? One that every nonprofits should think about from time to time. Read more about the #1 Reason Why Nonprofit Websites Fail. Learn more about nonprofit website priority and the use of wireframes to figure out how to kill the noise.

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Design Web Guide Slides 247

Nonprofit Tech for Good

JANUARY 31, 2020

By Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. 1) Action Button :: actionbutton.org.

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Tools Online Fundraising United States 332

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

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Newsletter Spam Template Nonprofit 247

sgEngage

JULY 13, 2021

I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. For your administrators/content creators, it’s scalability – when you have new content to share, being able to quickly and easily know where it belongs. Findability. Scalability.

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Websites Structure Template Design 103

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure.

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Rate Content Conversation Test 134

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. If you aren’t attending NTC, don’t worry!

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Social Media Images Video Media 80

Media Cause

OCTOBER 11, 2023

Nonprofit organizations use social media to raise awareness and gain donors. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Any social media platform can help you achieve these goals.

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Marketing Fundraising Social Media Video 59

Top Nonprofits

JULY 1, 2022

A strong nonprofit website engages supporters, educates visitors about your mission, and accepts online donations. Since your website is such a vital component of your online outreach strategy, you’ll need to choose the right content management system (CMS) to build and manage it. Compare top platforms. Work with a website consultant.

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Drupal Tips WordPress Module 101

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

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Communication Campaign Channel Measure 98

Candid

JANUARY 30, 2023

But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process.

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Nonprofit Audience Library Research 119

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

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Digital Donor Work Calendar 89

CauseVox

MAY 9, 2023

As nonprofit professionals, we often wear many hats, having to fill the roles of copywriter, editor, marketer, and more. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. As you can see, ChatGPT is a terrific tool for nonprofit email communication.

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Examples email Communication Language 83