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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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4 Steps to Breaking Down Complicated Content

Media Cause

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Test and track.

Content 105
professionals

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 259
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources? But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time.

Create 169
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Maintaining Your Site’s Accessibility Well After Launch

Forum One

It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time. There are a few common reasons: Web managers and content creators fall into old habits. But this can lead to outdated or unaligned content when standards change. The new design system has gaps.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 296
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

Donor 285