EveryAction

SEPTEMBER 7, 2022

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

Communication 130

Communication Practice Program Instruction 130

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. And don’t forget to test, test, test before launching. Implementing a new software solution is a huge project. Can a commercial product provide the tools you need? People can be adverse to change.

Software 321

Software Build Analytics Associations 321

sgEngage

JUNE 11, 2024

The psychology of recruiting While our admissions process only required three items—the application, current school records, and entrance test scores—we increased in-person attendance at open house events, parent coffees with the head of school, and campus tours by adding these as checklist items.

Application 78

Application Student Blackbaud Review 78

Bloomerang

OCTOBER 20, 2023

A/B testing : If you’re unsure whether emojis will be effective for your specific audience, you can conduct A/B testing. Cultural sensitivity : Be mindful of cultural differences and interpretations of emojis. Clarity : Emojis should enhance, not hinder, the clarity of your subject line.

email 90

email Test Culture Audience 90

Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Last but not least: test and learn from it.

Donor 278

Donor Track Facebook Campaign 278

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. Hope to see you around!

Business 89

Business Atlanta Chicago Benchmark 89

The Fundraising Authority

SEPTEMBER 22, 2022

As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Your annual appeal mailing isn’t the time to try out that velvet printing paper you’ve always wanted to use or to test out a new premium to include with the letter. Write professional drafts with A.I. Start using Fundwriter.ai

Mail 321

Mail Fundraising Database Summary 321

.orgSource

DECEMBER 18, 2023

Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. Analytics can be personalized for individual customers or users.

Data 221

Data Studies Music Analysis 221

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. With this objective in mind, you’ll probably want an absolute minimum of a couple hundred dollars for your budget. 1) Set up a conversion event and create a campaign.

Facebook 229

Facebook Fundraising ROI Metrics 229

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Test your website’s mobile friendliness with page speed insights and mobiReady.

Action 253

Action Practice Tips Seattle 253

Nimble AMS

JANUARY 25, 2024

All apps go through a hardcore review and testing process before being added to the store. Nimble AMS is built on Salesforce with associations in mind, offering tools and unique solutions to elevate both the staff and member experience. Or maybe you’re hoping to streamline processes to free up valuable staff time.

Associations 119

Associations Software Management System 119

Get Fully Funded

APRIL 4, 2024

Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. By going above and beyond to show your appreciation , you can stay top of mind for your supporters and encourage them to stay involved.

Donation 110

Donation Strategy Nonprofit Gift 110

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrate Strategy Effective strategy begins with an integrated plan. They can alert membership to emerging issues. When strategy doesn’t filter through departments, communications lose that impact.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

AUGUST 16, 2019

You’ll be able to make an informed decision with peace of mind. WP Engine’s one-click staging for testing plugins or new features. Multiple Staging Sites – you can make a copy of your WordPress website to test new plugins before adding them to a live site. Keep in mind that only includes access to G Suite Basic.

WordPress 249

WordPress Hosting Websites Web 249

Association Analytics

JULY 27, 2021

Keep your audience in mind as you create content. Test and Learn! For smaller projects, test to see if the content resonates with your members. Let’s use course registration again as an example for an easy test. Use data to help build your content strategy. Start at a macro- level. If it does, great!

Taxonomy 169

Taxonomy Content Data Strategy 169

Candid

JULY 26, 2023

Test your tech in advance Once you understand what tech is available and needed, test it out! As someone who has worked with technology my whole career, I can confidently say my worst experiences have always come when I assume something will work without testing it out beforehand. table taps, fans, etc.)

Laptop 98

Laptop Audio Virtual Test 98

.orgSource

AUGUST 14, 2023

Initially Bard, the underdog who I was rooting for, failed this test miserably. The C-Bot is the clear winner of this test. This is an important distinction and one that should be top of mind. I conducted my own little experiment. I ask both bots to tell me the 10 most important things to know about their capabilities.

Language 221

Language Model Mongolia Training 221

sgEngage

OCTOBER 4, 2022

Tim sat down with Steve McLaughlin as part of the Blackbaud Institute Index’s 10 th Anniversary Celebration series to discuss how testing and data are critical to identifying and optimizing your value prop. It can’t be declared; it must be discovered in the hearts and minds of your donors. But we must set up a system to listen.”

Data 72

Data Test Blackbaud Donor 72

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Makes sense, no? Some tips for creating tasks….

Test 38

Test Design Donation Language 38

Nonprofit Tech for Good

NOVEMBER 13, 2023

Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind. Ask platform providers to set up a test auction so you can see how easy it is for your supporters to access and use.

Tips 252

Tips Online Management Help 252

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key.

Digital 295

Digital Strategy Guide Create 295

Bloomerang

OCTOBER 4, 2021

With that in mind, the focus should be on them, not on you or your organization. . Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test.

Question 142

Question Donor Test Student 142

sgEngage

SEPTEMBER 6, 2023

Organic posts, paid posts, and boosts allow you to test acquisition on social media. Step 3: Start Converting Email Sign-ups into Donors As part of a longer-term cultivation and solicitation strategy, design your email plan with conversion in mind. You could also consider making the email address optional.

Digital 95

Digital Donor Work Calendar 95

The Fundraising Authority

MARCH 28, 2021

Volunteers offer the perfect opportunity to put this theory to the test. Those experiences are permanently sketched into the minds of your volunteers, shaping their perspectives of how your organization serves the common good.

Volunteer 189

Volunteer Donor Storytelling Linkedin 189

sgEngage

NOVEMBER 16, 2021

While turning your ideas into content, keep in mind the following tips: . Test, test, and test again (ask staff, supporters, board members, and friends to read your content, test links, identify the emotions associated with the content, and provide feedback) .

Test 86

Test FAQ Content Audience 86

Gyrus

OCTOBER 17, 2014

These are all very important topics that cannot afford avoidance, however there are some other questions that are important to keep in mind when purchasing content. Does the provider give access to demo content to test functionality in your LMS? Reviewing these questions could help to save you from making a costly mistake.

eLearning 40

eLearning Mind Content Question 40

Nimble AMS

MARCH 31, 2020

A sandbox is a testing environment where you can test code changes separately from your live production environment. Only full sandboxes support performance testing, load testing, and staging. Plus, Salesforce provides robust tools (like change sets ) to easily and safely move to production once your changes are tested.

Environment 78

Environment Test Product Associations 78

Nonprofit Tech for Good

AUGUST 6, 2023

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind. However, this is not a universal rule.

Practice 235

Practice Fundraising Guide Channel 235

Eric Jacobsen Blog

JUNE 17, 2023

These eight decision-making tactics from David Lahey ’s book, Predicting Success , are helpful to me and hopefully useful to you as well: Deep breathing , to clear your mind. Listing your options , in either verbal or written form, to keep the whole picture front of mind.

Exercise 52

Exercise Lesson Evaluation Picture 52

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Keep in mind, attribution is not an exact science. Testing – You can always run an A/B test to see what is working best. Attribution.

Analytics 169

Analytics Marketing Taxonomy Module 169

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? In 2010, we started preparing months in advance for end-of-year fundraising. Will a video boost the response rate?

Case Study 75

Case Study Test America Studies 75

sgEngage

APRIL 19, 2023

A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. ChatGPT is a probabilistic model.

Model 75

Model Italy Test Generation 75

Saleforce Nonprofit

JULY 8, 2021

Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name. Testing isn’t just about answering one-off questions or settling a disagreement. Share their why. Keep it Short and Sweet. Embrace Storytelling.

email 116

email Marketing Strategy Tips 116

Candid

MARCH 2, 2022

They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. Here are three foundational stewardship tactics to keep in mind before and during your next major campaign: 1. Anchor your messaging in impact.

Campaign 111

Campaign Donor Gift Test 111

Eric Jacobsen Blog

FEBRUARY 26, 2023

These eight decision-making tactics from David Lahey ’s book, Predicting Success , are helpful to me and hopefully useful to you as well: Deep breathing , to clear your mind. Listing your options , in either verbal or written form, to keep the whole picture front of mind.

Exercise 52

Exercise Lesson Evaluation Picture 52

Candid

MARCH 28, 2023

As new design concepts are developed, our team shares early concepts and gathers feedback from potential and current users through surveys and both moderated and unmoderated usability tests. This is the kind of feedback we’ll integrate into product development to ensure our tools are enhanced with usability top of mind.

Profile 98

Profile Product Research Exercise 98