EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Poll Audience 143

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? This trend is unlikely to change. Let’s translate these trends into tactics. Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation.

Online 95

Online Fundraising Benchmark Adwords 95

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You can use this information to identify trends and patterns in donor sentiment.

Tools 87

Tools Donor Fundraising Survey 87

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Care2

FEBRUARY 17, 2015

A new Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

Adopt 28

Adopt Survey Digital Learning 28

Saleforce Nonprofit

JULY 22, 2021

This framing captured the impact not only of the technology tools of their partners, required by certain funders, but also of the access to information for migrants, which would be measurable on an ongoing basis through surveys. Decision-making based on performance and financial management. Market forces. Field (i.e.,

Impact 120

Impact Management Organization Evaluation 120

Nimble AMS

JANUARY 20, 2022

These ideas from a recent association trends study can help you prepare your organization for whatever comes next. While I don’t have a crystal ball, I do have some association trends data that can help. Here are five ideas from the association trends study to help you prepare your association for 2022 and beyond: 1.

Associations 78

Associations Studies Trend Data 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. The same is true with video.

Video 139

Video Communication Strategy Stats 139

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JUNE 8, 2021

A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. All three metrics dropped slightly from 2019 to 2020.

Report 52

Report Project Effective Retention 52

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. FEP provides a consistent reference point for nonprofits on what is the sector average.

Hype 52

Hype Research Marketing Benchmark 52

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

Neon CRM

OCTOBER 19, 2023

Access to Exclusive Content One of the primary benefits of joining a membership-based organization is gaining access to exclusive content. If you’re looking for a good way to start offering exclusive content, try a members-only newsletter. Instead, offer your members the chance to give feedback to you.

Benefit 52

Benefit Associations Nonprofit Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Does your nonprofit have a digital marketing plan ?

Digital 111

Digital Marketing Guide Chapter 111

Top Nonprofits

NOVEMBER 3, 2021

Get feedback with volunteer surveys. Get feedback with volunteer surveys. Volunteer experience surveys are not only a great way to engage your volunteers, but they are also an efficient mechanism to collect precious qualitative data to improve functions across your program. Make profiles for each volunteer.

Volunteer 52

Volunteer Profile Survey Track 52

Care2

JUNE 4, 2012

Earlier this spring, NTEN surveyed readers of the NTEN:Change Journal (a quarterly journal for nonprofit leaders) to find out how they were using their various communications channels (like their website, Twitter and Facebook profiles, as well as direct email). Infographic: How Does Content Curation Fit Into the Nonprofit Content Mix?

Content 65

Content Marketing Journal Broadcast 65

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. The survey was reviewed by several social media and research experts then released to the public January 29, 2013.

Benchmark 103

Benchmark Social Media Global Project 103

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea.

email 149

email Marketing Mail Metrics 149

sgEngage

MARCH 4, 2022

In the first half of 2021, OneCause conducted a survey of 1,026 Social Donors to explore how giving has evolved during the pandemic and what lessons we’ve learned from the virtual fundraising pivot. Understanding these giving trends will help your nonprofit make smarter choices and forge stronger relationships with your donors.

Studies 85

Studies Experiment Giving Generation 85

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics.

Results 95

Results Data Charlotte Measure 95

Amy Sample Ward

FEBRUARY 1, 2011

." A Devaluation of "Friends" May Be Driving Trust in Thought Leaders – Steve Rubel – "This morning in Davos our CEO Richard Edelman unveiled the key findings of the 2011 Edelman Trust Barometer – an annual survey. There's a lot to dig into here.

Web 120

Web Broadcast Arts Bookmarking 120

Forum One

DECEMBER 11, 2010

So, you have decided you need a tool for collaboration or content management. Below I discuss some adoption strategies that you should consider if you plan to launch a collaborative platform or content management system. Hire a Community/Content Manager! Every collaboration or content management site needs one.

Adopt 58

Adopt Collaboration Content System 58

Connection Cafe

NOVEMBER 26, 2019

Over 3 ,000 attendees , with almost 1,000 representing higher education institutions, convened to share the latest trends and innovations.? . bbcon provides institutions a great opportunity to network with peers and industry experts while catching up on the latest trends. Blackbaud Higher Education content hub.

South Carolina 38

South Carolina Georgia Blackbaud Education 38

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

JULY 22, 2013

If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. What content on the website is most popular? If we set up Goals, reviewing them post-launch is another great success metric. Surveys and Interviews.

Analytics 37

Analytics Design Research Process 37

Tech Soup

APRIL 2, 2012

We’ll draw from recent experiences in setting up an active advisory group made up of NGO partners from all corners of the globe; our network-wide campaign to survey NGO technology trends in 24 languages; and, our own technology solution to communicating with these partners to deliver services in 37 countries. Lara Franklin.

Conference 44

Conference Technology San Francisco Disaster 44

Saleforce Nonprofit

NOVEMBER 4, 2021

This report contains responses that have been analyzed from 390 nonprofit marketers around the world as part of a broader survey of 8,200 marketers, including corporations and nonprofit organizations. But how do your constituents feel about your content and communications? Metrics and KPIs Continue to Evolve. agree, and 6.4%

Marketing 69

Marketing Report Trend Metrics 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Qgiv

JUNE 4, 2021

You can check out an in-depth look at the survey results in our webinar Inspiration Station: Creative Virtual Fundraising Ideas from Real Nonprofits. A virtual fundraising tip is to switch up the language in your online content. BONUS – See this idea in action! Stay authentic, and be understanding. Endurance Events.

Virtual 69

Virtual Ideas Guide Fundraising 69

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The best measure a lot (but not too much).

Social Media 34

Social Media Trend Advocacy Online 34