Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

I’m on a mission this year, with the publication of the book, to continue to evangelize about nonprofits should all become data nerds and embrace the joy of measurement. The Valid Metrics Framework, Updated to Include Social Media. The Valid Metrics Framework, Updated to Include Social Media.

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Measure Social Media Media Social 96

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

Tips 334

Tips Fundraising Management Cancer 334

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

Content 98

Content Phase Map Audience 98

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents.

Social Media 100

Social Media Profit Media Time 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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Summary Social Media Measure Media 94

M+R

JULY 6, 2023

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy.

Twitter 102

Twitter Org Meme Alternative 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. It is the second installment of a series about the adventures of “ Data Girl and Measurement Boy ” that promotes a conference on data and improving outcome measurement for nonprofits.

Content 128

Content Examples Strategy Social 128

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

Social Media 108

Social Media Network Media Free 108

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Content (utm_content).

Donor 285

Donor Track Campaign Facebook 285

Nonprofits Source

SEPTEMBER 27, 2023

Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Additionally, write search engine optimized blog content to drive traffic to your site. Instead of solely focusing on influencers with large follower counts, prioritize relevance.

Marketing 52

Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. View more presentations from Beth Kanter.

Social Media 100

Social Media Effective Media Social 100

Media Cause

FEBRUARY 16, 2024

If you continue to communicate, when the crisis clears, audiences will have heard from and connected with your nonprofit, and your marketing teams will have information available to measure and make better-informed decisions moving forward. Don’t abandon your social platforms in crisis or hardship.

Benefit 64

Benefit Marketing Change Time 64

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Posterous: BigCatRescue.posterous.com.

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Social Media Interview Examples Media 254

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media. View more presentations from Beth Kanter.

Social Media 115

Social Media Media Social San Jose 115

NonProfit Hub

DECEMBER 17, 2020

According to Mosseri, he wanted the thought of social media pressure through the number of likes received to disappear. Content Quality will be delivering Small Businesses: Eliminating likes will help small businesses. We can see big brands paying influencers to promote their product. Let’s explain it step-by-step….

Business 60

Business Influence ROI Italy 60

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Although I sometimes hear from colleagues that “Facebook is personal and fun stuff” or just a lot of skepticism about how a particular social networking platform can provide professional value, it isn’t about the platform. The first step is mapping your network so you understand the connections – hubs and influencers.

Content 112

Content Network Strategy Slideshare 112

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Care2

JUNE 13, 2013

It’s no secret that social media has experienced incredible growth over the last couple of years. 67% of online adults use social networks, according to Pew Research Center’s Internet and American Life Project. In addition, almost all nonprofits have a social media presence.

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Social Media Media Organization Social 73

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2007

Jerimiah Owyang points to a social media measurement tool called Blogscope. In the post, he includes a paragraph about why social media measurement is important (for businesses) Why is social media measurement important? the scope is the whole web. the scope is the whole web.

Social Media 50

Social Media Measure Content Tools 50

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? But are these stats meaningful?

Metrics 77

Metrics Social Media Media Social 77

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action.

Story 66

Story Data Storytelling Lesson 66

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Questions of measurement, ROI, and how to set goals and define success were plaguing everyone.

Arts 110

Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Note from Beth: Social media is not a waste a time, but there are ways to waste your time. If you know of other tools (or tips) that make you more efficient managing content, engagement, and tracking on social media, please share them in the comments. Doing social media right takes time.

Social Media 99

Social Media Tools Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

It also connects the social media technical assistance to results. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Content Curation Primer. View more presentations from Beth Kanter. and storify.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. It also has a benefit of generating campaign content as well as documenting support for an issue. Recruiting additional supporters through high quality content and action opportunities.

Social Media 50

Social Media Meme Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly.

Social Media 101

Social Media Practice Media Social 101

Care2

DECEMBER 21, 2010

Is your organization considered a content curator? Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link].

Influence 78

Influence Impact Offline Advocacy 78

CauseVox

FEBRUARY 4, 2022

Members of Gen Z are digital natives growing up with tech, social media, and information available at their fingertips. To best leverage collective impact and technology, peer-to-peer (P2P) campaigns are a popular way to engage and influence others – especially when shared across social media platforms.

Donor 94

Donor Social Media Pledge Mobile 94

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., Segment your audience on social media.

Personal 101

Personal Test Demographics Analytics 101

Candid

JANUARY 30, 2023

A survey is a good place to start, but you might also consider launching a focus group of constituents (representing different members of your community) to unpack the findings and gather feedback on how rebranding will influence your audience’s perception of your nonprofit. Library of existing content. Professional support.

Nonprofit 119

Nonprofit Audience Library Research 119

Saleforce Nonprofit

APRIL 21, 2021

Clubhouse is an audio-based social media platform that is gaining significant attention. Clubhouse is an audio-based social media platform that has grown quickly to 10 million users. Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. Enter: Clubhouse. .

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Community Build Texas Audio 106