Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. What kinds of posts should I make on social media?

Social Media 138

Social Media Media Tips Social 138

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". Ready to start posting?

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Metrics Social Media Measure Media 100

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 301

Digital Strategy Guide Create 301

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. They then promoted that content to unengaged members with similar profiles.

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Data Strategy Associations Survey 210

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Understanding Why Podcasts Work for Nonprofits Aside from gaining access to the millions of podcast fans, employing them as part of your content strategy allows you to: Enhance engagement.

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Audio Podcast Content Phase 77

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Ways to measure a podcast's success! Trying to track podcasts is pretty similar.

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Podcast Measure Feeds Plugin 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. link] and measure your sharing effectiveness.

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Social Media Media Social Slides 251

EveryAction

JULY 12, 2023

You can also provide volunteers with easily shareable social media content that drives people to the sign-up form. Geographically-targeted social media In a larger organization, it can be hard for the advocacy team to secure slots on the social media calendar.

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Volunteer Campaign Advocacy Nonprofit 195

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. We’ll use sharing a story in social media posts as our example.

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ROI Storytelling Measure Story 67

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter.

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Social Media Story Money Raise 238

TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Start measuring, and reporting. Keep measuring.

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Measure Minnesota Analytics Nonprofit 209

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

FEBRUARY 23, 2021

Topic we’ll discuss include: Why video engagement is key and how to measure it. Which social media platforms are the most important for nonprofit video. Which video content types are most engaging. Which emotions trigger viewers’ impulse to share and comment.

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Video Free Create FAQ 344

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

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Influence Social Media Marketing Strategy 115

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) Social media. Measure Results “Marketers are always looking to measure their skills. Your competitors.

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Team Marketing Build Analysis 221

TechImpact

JUNE 5, 2014

Few things have so dramatically altered our lives the way social media has. Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. 37% said they could accurately measure R.O.I.

Social Media 205

Social Media Statistics Media Social 205

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

I’m on a mission this year, with the publication of the book, to continue to evangelize about nonprofits should all become data nerds and embrace the joy of measurement. The Valid Metrics Framework, Updated to Include Social Media. The Valid Metrics Framework, Updated to Include Social Media.

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Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Regular Content Editorial Meetings: At the Case Foundation, Jenna Sauber reported that they have editorial meetings every two weeks to plot out content in detail.

Content 101

Content Measure Organization Strategy 101

Amy Sample Ward

FEBRUARY 26, 2012

But, if you were to track the highest in-bound traffic sources of your website (to see where people are coming from when they find you) and which pages most people leave from, you have actions you can take for supporting in-bound traffic and content as well as improving the parts of the website that drop people off. What do you think?

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Metrics Social Media Media Social 227

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. Create interesting content. Create your company page.

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Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive.

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Social Media Measure Action Media 113

TechImpact

AUGUST 21, 2014

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. This happens.

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Content Marketing Storytelling Analytics 129

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

Social Media 268

Social Media Social Media Tech 268

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Content Phase Map Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple?

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Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. Participants pointed to the importance of small pilots.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. Ask: What Area Practice Do We Want To Improve?

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Measure Social Media Media Social 98

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

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Library Social Media Media Social 80

NTEN

JANUARY 10, 2014

One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog. One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog.

Content 100

Content Social Media Measure Analytics 100

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The measurements of success for our experiment included:* Engagement (e.g., 57%t of people who watch nonprofit videos go on to make a donation. We also opened a TikTok account.

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Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

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Tips Fundraising Management Cancer 338

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. The possibilities for LGBTQ+ advocacy are endless. Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Candid

SEPTEMBER 7, 2023

What began as a three-month experiment has now blossomed into a consistent social media video production program. While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. Second, it gives us a backlog of content.

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YouTube Tips Script Audio 122