Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. These call-to-action boxes break up written content with a clear and relevant email request. Send a survey.

Ideas 98

Ideas Donor Work Online 98

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 87

Donor Social Media Websites Content 87

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 28, 2021

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 97

Online Fundraising Benchmark Adwords 97

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Backlinks, according to Google , are one of the top 3 search ranking factors.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth. You can then track which of these groups clicks on your ad most often, and of those clickers, who passes the test or converts most often.

Analysis 105

Analysis Audience Test China 105

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 98

Virtual Synchronous Avatar API 98

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. First, set your data reporting goals. Analyze with actionable data in mind.

Report 70

Report Data Metrics Analysis 70

Tech Soup

SEPTEMBER 25, 2014

You can't update your own content. You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. I think one of the cleverest worksheets is the one about which content management system (CMS) to use. Your site is one page. This should perhaps be my number one in this list.

Websites 67

Websites Free Mobile Images 67

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? " The Google AdWords software will suggest keywords. Can you share some steps?

Adwords 69

Adwords Google Game Campaign 69

NTEN

JUNE 23, 2014

One of the biggest issues we’ve faced for a long time is a complete lack of integration between our CRM and CMS, meaning it’s very difficult to direct our community towards the content they’re most interested in. The content committee will facilitate a card-sorting exercise at our upcoming all-staff retreat.

Case Study 67

Case Study Studies Websites NTEN 67

Connection Cafe

OCTOBER 30, 2017

Your nonprofit can survey volunteers and donors, collect information, and analyze the data for patterns. Your organization can add a field to contact forms, gated content and collateral, and marketing campaigns to identify motivations and then review this information in your CRM system.

Analytics 39

Analytics Volunteer Donor Google 39

CauseVox

JUNE 22, 2021

We recently conducted a survey of nonprofit professionals and found that your biggest challenges are growing fundraising with limited time + resources. Find out how to take advantage of the $10,000/mo Google Ad Grant with Grant Hensel, CEO @ Nonprofit Megaphone. The best part is that we tailored this summit to meet your needs.

Digital 52

Digital Fundraising Social Media Grant 52

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users.

Design 55

Design Web Strategy Slides 55

AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 52

Virtual Synchronous Avatar API 52

Kindful

MARCH 16, 2021

Google Sheets. What it does: Google Sheets is similar to your standard Excel spreadsheet, where you can create rows and columns for the donor information that’s important to you. How you can use it: While Google Sheets is a useful database tool, it doesn’t have CRM or donor management software features. Google Workspace.

Software 52

Software Free Paypal Google 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

Google Analytics, marketing automation platforms, donor management tools, and many of the other tools/products that are used daily by nonprofits have the ability to collect the data needed for personalization. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email.

Personal 321

Personal email Strategy Nonprofit 321

Qgiv

JANUARY 16, 2024

The key features of Constant Contact’s event management software include email marketing, marketing automation, eCommerce integration, Google ads, and Meta ads. Each template is easy to edit and customize, offering flexibility for diverse content needs. Test and launch your event page.

Software 52

Software Tools Management Registration 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Gyrus

JUNE 28, 2016

But even then, I often felt my mind drifting off in class, doodled on notes, or encountered moments where I was not motivated enough to attempt to process the course content. The whole process is fascinating, and worthy of a quick Google search if you’re so inclined. But I’m also very adept to visual learning.

Learning 49

Learning Instruction Instructional Training 49

Connection Cafe

APRIL 23, 2015

Ultimately, a designer only truly knows if their baby is successful by testing it. Quick-and-dirty prototype testing finds the right user experience for your real donors before launch. Now, it’s easier than ever to test your designs because some pretty spectacular online tools have come to our rescue. You knew that.

Design 20

Design Websites Tools Script 20

Connection Cafe

NOVEMBER 22, 2011

According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities. As Twestival founder Amanda Rose told us, $264,000 wasn't raised in one day by them on Twitter.

Charity 51

Charity Digital Cancer Offline 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

He goes on to describe four social media metrics that have passed his “ so what ” test, although it isn’t easy to gather data on all of them from existing tools. (1) ” What’s critical here is a robust content strategy that includes both content creation and curation. (4)

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. It is used to improve content, messaging, and engagement on specific channels. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

JULY 8, 2019

Let’s start by surveying the digital landscape. More Content Every Second. Consider what happens on the online every 60 seconds ( source ): 4 million Google searches. Countless usability tests have shown that users don’t consume digital content the same way they consume printed content. It’s a double whammy.

Web 37

Web Effective Attention Structure 37

Nonprofits Source

JANUARY 11, 2024

If your website has a low engagement rate, then either your content or design likely isn’t engaging or relevant enough to keep users around. How to Fix This Website Issue Alter your content strategy. Perhaps your nonprofit produces blog content once a month. Survey your supporters. Use Google Analytics.

Websites 64

Websites Rate Nonprofit Mobile 64

Neon CRM

MAY 18, 2023

Use Google Ad Grants With Google Ads, eligible nonprofits can qualify for up to $10,000 a month in grants for search ads. Google Ads allow you to target specific search phrases and pay to have your organization’s ad displayed at the top of that phrase’s search results.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

AUGUST 5, 2021

What it does mean is that you need to review your email content, fundraising, and marketing strategy. . Analyze your email data and determine whether your content is mobilizing people to take action. How many people are opening the email, reading the content, clicking your CTAs, and taking action on the page where you take them? .

email 131

email Change gMail Rate 131

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2007

Google Aps. Ian Wilker is happy about the Google Apps Education Education being available to. nonprofits for free, but even happier that Google is integrating jotspot , a wiki app, into Google Apps. Perhaps this is the result of Summer mixter at Google headquarters a few weeks back. More buzz here.

Nptech 50

Nptech Technorati Fundraising Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

  As part of the preparation, we surveyed participants for their burning questions and that's how I created the content. A Google maps, Twitter and Foursquare mashup that show’s where your event participants are checking in on a map and what they’re  talking about).

YouTube 95

YouTube Badge Museum Mashup 95

Media Cause

APRIL 13, 2023

Video content will continue to be popular, regardless of which platform it lives on. Most people, on a daily basis, consume content across multiple social channels, so it’s likely that if TikTok goes away, users will simply spend more time on another platform. I believe, overall, it’s been for the better.

Digital 94

Digital Marketing Strategy Social Media 94

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Survey Your List: Ask your subscribers which subject areas they are interested in reading about. The top area of any e-newsletter is prime real estate. “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Test and tweak. Google Analytics. What's Up With Feedburner by Beth Kanter Google Analytics Primer sponsored by NTEN with screencast and wiki created by Beth Kanter Using Postrank To Evaluate the Top Content on my blog by Beth Kanter. Here's a conversion test: Does an acceptable, standard metric exist for the measure?

ROI 50

ROI Social Media Slides NTEN 50

Bloomerang

JUNE 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test the donation buttons by donating a dollar to the campaign yourself. You can always send out a survey to supporters after they give or include a couple of optional questions for them to answer on the gift confirmation page to collect additional information.

Ideas 98

Ideas Guide Online Fundraising 98