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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy.

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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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14 Top Peer-to-Peer Fundraising Platforms to Ignite Giving

Bloomerang

If not, it’s time to start exploring peer-to-peer fundraising platforms. Peer-to-peer fundraising software solutions provide a platform that nonprofits can use to empower their supporters to collect donations on their behalf. Bloomerang Overview When it comes to peer-to-peer fundraising software, Bloomerang is our top pick.

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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

Content 101
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The goal is to identify products and services members can’t live without; then deliver those unique offerings at a price they can live with. The platform’s current iteration already has 35,000 users.

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