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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. Trust isn’t a challenge that is currently top of mind for association leaders. Adding to the impact, multiple disruptive social and cultural events have characterized the formative working years for younger generations. Is technology tying your audience in knots?

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

According to a recent Hootsuite poll, only 20% of nonprofits feel ‘extremely confident’ that they are maximizing their social media potential. For example, Gen Z and Millennial audiences are active Instagram users, while older generations tend to be more active on Facebook. What should you post? Track reliable results.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Though increasingly rare to find an auto-generated, unclaimed page, they do exist. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Curated content relevant to your mission. LinkedIn Pages.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. Regularly show donor appreciation With the right text-to-donate software , you can generate personalized thank-you notes right after supporters give.

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4 steps to successful virtual events for your association

Nimble AMS

They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. Collect slide decks and/or pre-record content. Upload content into your technology platform. Offer a variety of content. Here are four steps to make sure your next virtual event goes off without a hitch.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Opting for interactive content. Demographics.

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7 Ways to Boost the Member Experience for Small Nonprofits

Get Fully Funded

Great experiences don’t just keep your members happy, they also boost your nonprofit’s reputation, generate more revenue and increase retention rates. Create interactive content Get your members excited about engaging with your nonprofit by creating interactive content. Exclusive content like articles and webinars.