Association Analytics

APRIL 1, 2024

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210

Data Strategy Associations Survey 210

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! For example, include any details on how that KPI may impact other projects or results.

Associations 319

Associations Challenge Data Taxonomy 319

Bloomerang

APRIL 17, 2024

For example, a clothing store puts out a new line of clothing; they want to know how that line is performing. Unfortunately, 50% of nonprofits do not know how data can support their work, and 31% do not know what to do with this information. An example of a KPI could be the number of surveys completed after an event.

Data 99

Data Metrics Measure Goal 99

Association Analytics

OCTOBER 10, 2022

These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. For example: 1. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. One example of thought leadership is this blog!

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

APRIL 20, 2020

She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . 100 (approx 10k views per $.01).

Raise 325

Raise Fund Phase Audience 325

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Let’s take member retention as an example. These could be qualitative or specific metrics or KPIs. This insight can then inform course scheduling, content creation, and more.

Analytics 169

Analytics Analysis ROI Associations 169

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. ” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Nimble AMS

APRIL 2, 2022

An online member community connects members with each other and gives them access to timely and relevant content year-round from the convenience of their home, office, or wherever they are. For example: Give non-members limited access to your online community to demonstrate the benefits of becoming a member of your association.

Community 139

Community Online Associations Template 139

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. This will help viewers emotionally connect to your work.

Video 106

Video Support Tips Audio 106

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

Examples 83

Examples Websites North Carolina Virtual 83

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors.

Social Media 52

Social Media Media Guide Social 52

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Be sure to ask for work samples if appropriate for the work you are requesting.

Virtual 116

Virtual Work Calendar Nonprofit 116

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Improved efficiency that will reduce manual work, optimize processes and eliminate redundancy. This will align the organization by having clear success metrics and KPIs. What limits you?

Analytics 169

Analytics Language Associations Case Study 169

Association Analytics

NOVEMBER 16, 2021

For example, a report is the weekly number of new members who joined your association. Some examples to consider: What are the main drivers of member retention? It’s important to socialize your analytics plan and make it a part of your work culture. Here are some high impact and easy ways to put your data analytics to work.

Analytics 169

Analytics Data Beginner Associations 169

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts.

YouTube 122

YouTube Tips Script Audio 122

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following.

Facebook 242

Facebook Fundraising ROI Virginia 242

EveryAction

APRIL 5, 2023

By asking the right questions , clearly advocating for your organization’s needs, and building a clear roadmap , you can make sure your board understands your situation and supports your ultimate goal of helping your teams work more efficiently and effectively through technology. Let’s dive in. Focus on improving your operations.

Technology 186

Technology Change Analysis Tech 186

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. Encourages social content creation from network.

Conservancy 107

Conservancy Contest Examples Congo 107

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits.

Content 238

Content Websites Tips Voice 238

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. Why is Social Media Data Important? Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Here's how it works: 1. Content Creation. Ask folks to think about the people in the group and what content would appeal to them.

Exercise 55

Exercise Social Media Offline Content 55

The Storytelling Non-profit

JANUARY 24, 2022

Here’s a few examples: Telling a story in. a fundraising email Using a story in a social media post Writing a press release with a personal story Adding a story to a donation page Showcasing a story on your programs page You might have other examples of how you use stories at your non-profit. What Do You Want the Story To Do?

ROI 67

ROI Storytelling Measure Story 67

sgEngage

JANUARY 30, 2024

How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs. Other AI solutions nonprofits commonly use include chatbots or virtual assistants to help streamline manual work. You may be most familiar with generative AI tools like ChatGPT, Bard, and DALL-E.

Tools 84

Tools Donor Fundraising Survey 84

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. As a free, relatively easy tool, it was used almost universally by nonprofits and all the organizations with whom we work. Let’s address the key issues of concern and find that silver lining in order to move towards impact.

Analytics 76

Analytics Museum University Google 76

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Outline the solution. Explain the next steps.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. It’s a remarkably ineffective way of working for an industry built on numbers. . “We Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

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Track Mobile Media Fundraising 234

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. It is a judgement call. For example, a colleague recently said to me, “I have a mix of people who are my friends – my family and friends as well as professionals in my field.

Metrics 129

Metrics Facebook People Change 129