The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Consistency produces better results.

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Mail Fundraising Database Summary 321

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Bloomerang

OCTOBER 28, 2023

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support.

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Network Donor Fundraising Registration 77

Qgiv

JUNE 16, 2021

Segmenting email contacts is a great way to show donors that you know them. Knowing your donors is one of the most important parts of nonprofit email marketing, and it goes a long way in the donor cultivation process ! Why segment by new versus existing donor? That’s why donor segmentation is so important!

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email Marketing Donor History 59

Candid

FEBRUARY 1, 2023

We also explored how he arrived at the decision to give his money to nonprofits that support his favorite animals in perpetuity through his own donor-advised fund. In fact, DAFs are an increasingly popular option for individual donors to formalize their giving, and in 2021, the charitable assets for all DAFs totaled a whopping $234.06

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Fund Donor Grant Search 116

Bloomerang

NOVEMBER 3, 2023

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example.

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Donor Gift Charity Newsletter 89

Nonprofit Tech for Good

FEBRUARY 1, 2022

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Social Media Stats Data Media 335

Bloomerang

JANUARY 4, 2022

Today’s question comes from a nonprofit employee who wants advice on best practices around sharing tax information with donors. First, I’m not really comfortable with the way we inform donors of the tax-deductibility of their gifts. Suggest tax-beneficial giving alternatives when speaking with major donor prospects.

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Kansas City Share Donor Kansas 124

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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email Newsletter Contact Nonprofit 59

Pamela Grow

JANUARY 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. Now, you might be thinking, “What if I’m using platforms like Bloomerang, My Emma, HubSpot, Constant Contact, or MailChimp?”

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Yahoo Attention Google email 91

Neon CRM

JUNE 16, 2023

Engaging donors is no simple task. Building long-lasting fruitful relationships with your donors requires diligence, hard work, and careful planning. But if you follow the principles of the donor engagement cycle, you can use them as a framework around which to build the rest of your donor stewardship plan.

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Map Donor Guide Newsletter 52

The Modern Nonprofit

JULY 18, 2023

Estimated Reading Time: 4 minutes Mission Possible: How Technology and Automation Propel Nonprofits We know that running a small nonprofit can be both rewarding and overwhelming, especially when it comes to navigating the technical and financial aspects of your organization. And the best part?

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Technology Registration Nonprofit Tools 98

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Personalize all appeals .

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.

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Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Donor-Centered Leadership by Penelope Burk Yes, donor-centered fundraising is the key to your organization’s long-term sustainability. It doesn’t mean asking your board members to share a list of contacts. What’s your favorite?

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Game Fundraising Storytelling Press 59

Neon CRM

MAY 10, 2023

There are a million and one data management best practices that nonprofit organizations can follow—but if you actually tried to put a million and one practices to work all at the same time, things would get confusing fast. As a good rule of thumb, remember that the data should always flow toward the nonprofit.

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Practice Data Newsletter Survey 52

Bloomerang

JUNE 9, 2022

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Let’s get started.

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Donor Gift Database Relationship 102

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. of their total audience. So, what do you think?

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email Rate ROI Social Media 52

Top Nonprofits

DECEMBER 6, 2021

And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. No matter who your nonprofit serves, there are plenty of ways to connect with remote donors and help them see the value of investing in your mission. Let’s dive in.

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Donor Management Virtual Newsletter 52

TechImpact

APRIL 14, 2014

Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. It could be a link in your website’s “Contact Us” section, or a link in about us. Image courtesy of Devore Tech. Offer compelling reason to sign up.

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email Effective Marketing Newsletter 193

Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. And we all want more donors, right? If you can tug at their heartstrings during those critical first few seconds, a well-designed site will lead your nonprofit website visitor straight to your donation page, where they will feel moved to contribute.

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Websites Donor Photo Nonprofit 98

Pamela Grow

SEPTEMBER 20, 2023

Since its inception in 2014, Murad has acted as Creative Director and Chief Technologist to help nonprofits spread their vision online through engaging design, intuitive software, and strategic communication. Stick to asking the most essential questions, including donors’ names, contact information, donation amount, and billing information.

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Websites Donor Strategy Demonstration 52

Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? . Does it play nice with your donor database ?

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email Business Guide Fundraising 124

Get Fully Funded

OCTOBER 19, 2021

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. To build a relationship on purpose with a donor, you must communicate with them often without asking for anything. I thought so.

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Donor Ideas Gift Social Media 130

Neon CRM

SEPTEMBER 19, 2023

There are zillions of articles about how to build the best nonprofit donation form. Here’s an nonprofit donation form example that can help you envision what to include on your own site. Here’s an nonprofit donation form example that can help you envision what to include on your own site. Let’s take a look. Enlarge this image 1.

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Examples Donation Work Images 98

Get Fully Funded

SEPTEMBER 11, 2023

“Where do I look to find grants for my nonprofit?” It’s a burning question so many nonprofits have, and to be honest, I can’t say that I blame them! Think about it: what could your nonprofit do right now with a $5,000 check?? (I Getting grant funds is REALLY exciting! For one, it’s usually a lot of money. Create a list of needs.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

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Guide Donor Fundraising Social Media 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Handwritten notes to new donors.

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Mail Relationship Digital Donor 52

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

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Software Free Tools Adobe 84

Nonprofit Tech for Good

FEBRUARY 1, 2021

Free Webinar On February 23: How to Host a Successful Virtual or Hybrid Golf Fundraiser for Your Nonprofit. As virtual events continue into 2021 and the outlook for traditional in-person fundraisers looks bleak, golf tournaments have become especially crucial for nonprofits large and small. Capture crucial donor and sponsor data.

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Websites Benefit Sponsor Fundraising 214

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Automated email services for nonprofits are unsung heroes in achieving just that.

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email Service Marketing Metrics 52

Greater Giving

NOVEMBER 21, 2022

For most nonprofits, donations from individuals make up the largest portion of the funding you bring in every year. Within that category, only a small amount of income comes from a large number of small and mid-sized donors, and the rest comes from a few major donors. Why Is Planned Giving Important to Nonprofits?

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Question Giving Gift Nonprofit 75

Neon CRM

SEPTEMBER 8, 2023

These 31 ideas for online fundraising for nonprofits will help you reach your yearly goals and have fun while you do it! However, modern platforms, smartphones, and short video formats allow nonprofits to take advantage of this powerful tool in a number of ways. Here are 10 ways to use video in online fundraising for nonprofits.

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Ideas Online Fundraising Social Media 52

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. World Wildlife Fund Website :: March 15, 2008.

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The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

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