Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

I learned about measurement from Katie Delahaye Paine, who is the leading expert in measuring communications strategies. Why else would everyone call her The Queen of Metrics! Part 3: How To Measure the Effectiveness of Your Efforts. Part 4: How To Measure Engagement. Part 5: How To Budget for Measurement.

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Measure eBook Chart Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. But where to start? Well Katie calls that HITS = How Idiots Track Success.

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Measure Social Media Media Social 96

Candid

MAY 4, 2023

The chart below compares the proportion of nonprofits by subject area overall (in blue) with that of the subset of nonprofits sharing demographic data (in orange). In the chart below, we compared sharing rates by different staffing levels and demographic categories, including race/ethnicity, gender, sexual orientation, and disability status.

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Demographics Share Data Taxonomy 98

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. That which gets measured gets done!

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Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

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Measure Data Facilitation Teen 98

sgEngage

SEPTEMBER 5, 2023

From Chart Organizers to Dashboards, you’ll leave with practical ways you can automate and simplify your fund accounting. Improving Business Process with Process Maps : Is it really an improvement if you can’t measure the impact? They need information that helps them make data-driven decisions.

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Blackbaud Chart Denver Nonprofit 80

Greater Giving

MARCH 12, 2024

” Goals: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for your fundraising plan. ” Charting the Course: Tactics and Strategies Tactics Identify engaging fundraising tactics aligned with your mission and goals. These goals should be both financial (e.g., increasing donor base by 20%).

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Charity Fundraising Literacy Photography 40

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

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Report Data Donor Metrics 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

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Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

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Metrics Donor Fundraising Retention 42

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Analyze your online giving trends and engagement metrics. However, by studying your donor engagement metrics regularly, you can determine what makes online donors tick.

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Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements.

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Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

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Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2011

Dashboards are a nonprofit’s best friend because they can be powerful tools in communicating your organization’s important measurement data at a glance. 4) Choose the Right Measure. Stare at your charts and graphs and numbers. Step C: Select the right chart. (5) 2) Give Context. I love color coding.

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Design Chart Measure Metrics 116

sgEngage

NOVEMBER 14, 2023

This leads to measurable growth and improved patient results. Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care. Within the same accessible data platform, nonprofit healthcare organizations can maximize their administrative and clinical workflows.

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Integration Data Nonprofit Platform 78

Saleforce Nonprofit

APRIL 19, 2021

While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect. Greg Perlstein is a digital transformation lead for Salesforce.org, working with customers to chart their paths to greater social impact. Where are you on the spectrum?

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Digital Question Mentoring Michigan 116

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

Bloomerang

OCTOBER 5, 2022

It is important to get your team on the same page, create a strategy for execution, and monitor/measure the progress, outcomes, and result of the change. In this phase, you will review performance, metrics, and outcomes. Sometimes they are huge, like switching CRM systems or restructuring your organizational chart. Be patient.

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Change Management Change Management Phase 105

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. iii As the size of the grantmaker rises–as measured by grant dollars awarded or the total number of full- and part-time staff)–so does the ratio.

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Ratio Survey Sample Report 105

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Use your CRM to develop a report template to measure your program’s impact. Identify prospective major donors based on wealth and engagement metrics.

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Gift Raise Guide Relationship 98

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Student 135

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Have any tips yourself for measuring social ROI?

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ROI Social Media Measure Jordan 36

Bloomerang

JULY 6, 2023

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Measurable: Quantifiable. Attainable: Achievable based on your past successes.

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Examples Guide Model Nonprofit 117

Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

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Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. What insights have you gained from measuring your content strategy?

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Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

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ROI Social Media Media Social 103

Everyaction

JANUARY 16, 2018

Now you can obviously take your numbers and create charts and graphs on your own. Users are automatically equipped with default “Analytics Dashboards” that include pre-built (and beautiful) charts and graphs on deliverability stats, online activity numbers, organizing metrics, email performance and more!

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Report Data Tools Stats 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Guinea Measure Social Media Wikispaces 50

Connection Cafe

JUNE 22, 2017

Gift range chart : Utilizing a gift range chart is a great way to created focused, goal-oriented campaigns. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. . Use this checklist to check in.

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Resource Blackbaud Chart Retention 48

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

Outcomes, indicators, metrics, logic models, flow charts galore – measurement and evaluation are in season these days. Measurement springs from many different motivations. Are you measuring to test a hypothesis? Is your measurement approach a way to manage your grants and portfolio?

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Evaluation Measure Seattle Lesson 95

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. In addition to constituent impact, we also asked respondents about what we call “measured results,&# those goals that don’t directly involve constituents, and can be easily quantified.

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Facebook Research Advocacy Analytics 123

Care2

SEPTEMBER 30, 2014

One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns.

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Studies Online Fundraising Nonprofit 78

NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

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Rate Facebook Chart Metrics 95

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

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Digital Marketing Guide Chapter 111