Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Blogging only about your organization and its work is a mistake.

Content 237

Content Ideas Organization New York 237

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 278

Facebook Social Media ROI Gift 278

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. Are you tracking Return on Investment (ROI), and how?

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 245

Social Media Media Ning Social 245

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. So, for example, making it possible for smaller organizations with fewer resources to use social media and still results. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

APRIL 20, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. This will for sure help our organization! Michaela via Twitter. Ashley via Twitter. Hacer via Twitter. Deb via Twitter. Girls, Inc.

Social Media 182

Social Media Strategy Media NPO 182

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Twitter: twitter.com/taprootfound. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Please summarize your ROI.

Social Media 189

Social Media Foundation Examples Media 189

Tech Soup

MARCH 18, 2013

In a panel hosted by TechSoup, representatives from four arts organizations discussed how they are using social media in new and innovative ways to market the arts. Maura Lafferty, an independent communications consultant working with classical musicians and performing arts organizations in San Francisco, CA. Ryan Biega is a.

Arts 57

Arts San Francisco Community San Jose 57

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment).

Social Network 192

Social Network Community Network Myspace 192

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists.

Social Media 270

Social Media Social Media Tech 270

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Twitter has a mobile website ( m.twitter.com ) and its own official Twitter App for iPhone, iPhone Touch and iPad. Twitter Apps for Android and Blackberry are also available. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

Blackberry 220

Blackberry Tools Media Management 220

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization.

Kentucky 122

Kentucky Leadership ROI Social Media 122

AccelEvents

JULY 14, 2021

Virtual conferences allow brands, organizations, and businesses to connect individuals in unprecedented ways. For event organizers, the advantages of a virtual conference far outweigh the disadvantages. Market your event through various channels. The theme and call for abstracts are sent out through marketing channels.

Virtual 98

Virtual Conference Hosting Library 98

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Twitter: twitter.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Please summarize your ROI.

Social Media 261

Social Media Interview Examples Media 261

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact."

Web 114

Web Bookmarking Metrics Analytics 114

AccelEvents

JUNE 23, 2020

Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. Here’s how: Greater Return on Investment (ROI).

Virtual 84

Virtual Guide Registration Sponsor 84

Connection Cafe

JUNE 25, 2010

In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point.

ROI 51

ROI Social Media Measure Metrics 51

AccelEvents

JUNE 21, 2021

Facebook, Instagram, Linked In, or Twitter). These stages are organized based on user intent. For example, you don’t need to inundate leads that clicked through your social media channel but did not register for the event with post-event follow-ups. Top of funnel entry points might include social media (i.e.,

Marketing 91

Marketing Registration Map Virtual 91

Bloomerang

JUNE 14, 2021

To adapt and thrive, says Solis, businesses and organizations must take a more profound and humanistic approach to transformation. His prescience was proved right when t he organizations that had worked on their digital communications pre-pandemic did more than survive; they thrived. How was the ROI? . AC = After COVID.

Digital 117

Digital Strategy Nonprofit Phase 117

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” This is why buying an email list and just asking for donations doesn’t work — these people don’t know your organization and haven’t been primed to give. Paid: Twitter ads. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Achieve

JULY 2, 2019

10 Mistakes Your Organization is Making On Social Media (and How to Fix Them). ” Now I recognize that many nonprofit organizations may not be able to send their team to conferences, so I’ve rounded up an overview of the ten social media mistakes discussed at Planet Philanthropy: . Raise awareness for your organization? .

Social Media 52

Social Media Media Hints Social 52

CauseVox

JUNE 9, 2021

Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Choose one day- a day that possibly has some symbol or importance to your organization (ex. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

Ideas 98

Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

Story 90

Story Platform Build Organization 90

AccelEvents

JUNE 23, 2020

Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. Here’s how: Greater Return on Investment (ROI).

Virtual 52

Virtual Guide Registration Sponsor 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

Social Media 115

Social Media Media Social San Jose 115

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Socialbrite

DECEMBER 13, 2019

This is especially true for organizations new to email marketing. 2 You can cross-promote your email newsletter through other channels. You can start your email campaign growth by targeting people who’ve already donated or expressed loyalty toward your organization. Find the ones that work best for your organization.

email 52

email Guide Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2011

Note from Beth: A couple years ago, I organized a “ Nonprofit Social Media ROI Poetry Slam &# at SXSW. How often does your organization step back and remember your mission? Follow the effort on Twitter at #ctkgrant. Panelists told their case studies as poems. Guest post by Juan A. No poets on staff?

Contest 101

Contest United States Award Grant 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. The twitter feedback was very positive. Need that to show the ROI. . Tags: ROI. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

Nonprofit Tech for Good

NOVEMBER 28, 2011

It’s a fundamental shift in how our supporters communicate with each other and with us, and ultimately in how they donate and get involved with organizations. If they have well-executed social media campaigns, send executive staff links to their profiles on Facebook , Twitter , YouTube, Flickr , Foursquare, Tumblr , etc.,

Social Media 250

Social Media Media Social Stats 250

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Listening Listening is knowing what is being said online about your organization and your field. It becomes part of your organization's culture. It can be hard to retool an organization's culture to do listening as a daily part of the work flow, particularly if it isn't valued or there are concerns about negatives.

Story 72

Story Learning Organization Metrics 72

Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Givinga

NOVEMBER 14, 2018

By getting employees involved in Giving Tuesday campaigns, businesses can increase engagement and grow their CR program – and its ROI – through an initiative that employees are already comfortable with. GivingTuesday, which trends on Facebook, Twitter and Instagram each year, is a key reason for the event’s rapid growth.

Campaign 49

Campaign Giving Philanthropy Charity 49

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. With customizable analytics dashboards , nonprofits can build beautiful charts and graphs of their digital, fundraising, advocacy, and organizing data to paint a better picture of their work. #9. Pull detailed, customizable reports.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5

Web 117

Web San Francisco Bookmarking Search 117