Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Facebook would do well to follow the lead of Twitter, MySpace and YouTube. 3) Facebook ROI is limited and often over-rated. 4) Twitter 5) LinkedIn 6) Facebook. Personally, my ROI from Facebook isn’t that great.

ROI 251

ROI Integration Question Facebook 251

Bloomerang

MAY 15, 2021

Today’s question comes from a donor relations manager who needs advice on how to best organize, prioritize, and stay on top of tasks. . Dear Charity Clairity, I’m new to my job as a donor relations manager, and my one thorn right now is organization. Here are some other thoughts that may help with organization : PRIORITIZATION.

Organization 95

Organization ROI Job Charity 95

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet.

Social Media 225

Social Media Media Avatar Organization 225

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. You can follow the session on Twitter at: [link]. The audience will have ample opportunity to ask questions and respond.

ROI 100

ROI United States Cancer Stream 100

Amy Sample Ward

APRIL 7, 2009

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. What do you think?

Twitter 100

Twitter ROI Aggregator Stream 100

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Blogging only about your organization and its work is a mistake.

Content 240

Content Ideas Organization New York 240

TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. 50% of the ROI of a pin can happens after 2.5 And for good reason, too.

Stats 226

Stats Content Marketing Change 226

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 273

Social Media Hype Free Media 273

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 245

Facebook Fundraising ROI Virginia 245

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Soon it was being retweeted all over Twitter , and for good reason. Tags: otherblogs roi facebook metrics.

Case Study 108

Case Study ROI Facebook Studies 108

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Our reward?

Social Media 100

Social Media Media Social ROI 100

Care2

APRIL 6, 2009

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join? What convinced them?

Twitter 68

Twitter Action Organization Broadcast 68

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 237

Social Media Free Media Hype 237

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 271

Social Media Skills Management Media 271

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. So, for example, making it possible for smaller organizations with fewer resources to use social media and still results. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

DECEMBER 2, 2012

The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed.

Asia 204

Asia Social Media Practice Free 204

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

Social Media 279

Social Media Training Train Media 279

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

Platform 68

Platform Twitter Alternative Info 68

Nimble AMS

JULY 13, 2022

Is your organization thinking about purchasing new technology, but not quite sure where to start? Many associations struggle to take the first step in planning an effective request for proposal (RFP) when attempting to get their board on board for new tech plans and in becoming the catalyst of change for their organization. .

Proposal 129

Proposal Effective Associations Benchmark 129

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 278

Facebook Social Media ROI Gift 278

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Cancer 225

Cancer Los Angeles Social Media Action 225

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

ROI 59

ROI Social Media Media Social 59

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. Some of their challenges – working with affiliates or showing ROI.

Training 97

Training Train Survey Twitter 97

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 249

Social Media Media Ning Social 249

Tech Soup

MARCH 18, 2013

In a panel hosted by TechSoup, representatives from four arts organizations discussed how they are using social media in new and innovative ways to market the arts. Maura Lafferty, an independent communications consultant working with classical musicians and performing arts organizations in San Francisco, CA. Ryan Biega is a.

Arts 57

Arts San Francisco Community San Jose 57

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Social Media 210

Social Media Conservancy Interview Media 210

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? Twitter is the one that surprised me the most. Please summarize your ROI.

United States 246

United States Social Media Interview Examples 246

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 279

Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. I created and monitor the Social Media for Nonprofit Organizations LinkedIn Group which recently surpassed 14,000 members. LinkedIn Groups can be a powerhouse in ROI.

Linkedin 192

Linkedin Group Spam ROI 192

Nonprofit Tech for Good

DECEMBER 31, 2010

Google searches likely had a big effect because other posts got a lot more buzz on Twitter and Facebook. 10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). 10 Twitter Apps for Nonprofits. Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). Somewhat surprising!

Social Media 189

Social Media ROI Linkedin Metrics 189

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment).

Social Network 193

Social Network Community Network Myspace 193

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. That said, my Pinterest Profile for “Nonprofit Organizations” ( pinterest.com/nonprofitorgs ) will only follow nonprofits.

Profile 259

Profile Nonprofit Twitter Social Network 259