Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

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email Rate ROI Social Media 52

Achieve

OCTOBER 6, 2023

However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. For instance, you might encourage Facebook users to start a birthday fundraiser on behalf of your nonprofit or simply ask them to share your content with their personal networks. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. If these campaigns are falling short, you may end up with an unbalanced budget that impedes your nonprofit’s ability to fulfill and grow your mission. . ROI = (Output / Input) X 100.

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Nonprofit Tech for Good

MARCH 13, 2013

View: All Webinars for Nonprofits. This webinar will demonstrate how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit.

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NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. To understand your audience’s interests, create audience personas.

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sgEngage

DECEMBER 20, 2023

So many nonprofits found 2023 to be particularly stressful. Here are seven ways your team can make sure your nonprofit has a strong financial foundation this year. It gives your nonprofit breathing room when a problem or a new opportunity arises. Identify the top line for each channel.

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Nonprofit Tech for Good

MAY 31, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. We surveyed over 700 nonprofits to find out what advice they’d give themselves and others about fundraising in the new normal. Many nonprofits rely heavily on in-person fundraising.

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Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Poor segmentation.

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email Marketing Spam Rate 85

Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. Once you get accustomed to a tool, it changes in an attempt to reinvent itself.

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Facebook Social Media ROI Gift 278

sgEngage

NOVEMBER 3, 2022

As nonprofit finance leaders, we are charged with empowering our teams with the technology, skills, and support they need to adapt and grow. And because the digitalization of finance is happening so quickly, we need to be ready to take on new challenges while demonstrating exceptional nonprofit stewardship.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. years primarily using my website.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. List of Nonprofits Mentioned in the Book ?. Flickr: flickr.com/groups/thenatureconservancy.

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NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? Lately, there has been much debate about the value of social media and its so-called "experts".

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ROI Facebook Advocacy Social Media 94

sgEngage

JANUARY 19, 2023

So, when inflation made dollars not stretch as far and staffing shortages shifted more duties to a fewer number of people, many nonprofits found 2022 to be particularly stressful. Here are seven ways your team can make sure your nonprofit has a strong financial foundation this year. Identify the top line for each channel.

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Foundation Build Fund Review 78

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Media Cause

JULY 22, 2021

Here are some ways your nonprofit can leverage the new data in Google Analytics 4: . Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Action reporting of the engaged viewers from your YouTube channel is available as well. Added granular control.

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Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel.

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Nonprofit Tech for Good

JUNE 5, 2013

View: All Webinars for Nonprofits. This webinar demonstrates how nonprofits can implement a successful social and mobile media strategy in twelve steps. Related Links: On-Demand: Social Media for Social Good: A How-To Webinar Series for Nonprofits. Social Media for Social Good: A How-To Guide for Nonprofits.

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Mobile Media Strategy Social Media 124

Media Cause

JUNE 28, 2021

Setting Goals for Nonprofit Ad Campaigns. Selecting Ad Platforms for Nonprofits. Channel selection comes down to a few things: your goals , your audience and your budget. These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. .

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Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Social Media ROI. Related Links : Kentucky Nonprofits website.

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Kentucky Leadership ROI Social Media 122

Bloomerang

JUNE 14, 2021

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. It will be this way for everyone, and nonprofits are not immune.

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Digital Strategy Nonprofit Phase 117

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

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Strategy Giving Fundraising Gift 177

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). As each social media channel is unique, your audience will be different too. Many social media channels have insights and analytics so you can find out who’s already following you.

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Social Media Share Media Social 52

Achieve

JANUARY 18, 2023

Beyond choosing a fundraising idea, your nonprofit also has to decide whether you want to host your event in person or online. . In this guide, we’ll explore the pros and cons of virtual fundraising events so you can make the best decision for your nonprofit. What are the pros of hosting virtual nonprofit events? . According to.

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sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Why should my nonprofit host a charity golf tournament? Leverage digital channels.

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3rd Sector Labs

AUGUST 15, 2014

I refer to this report fairly often because the summary points are such good reminders to all of us in the nonprofit sector (I’m interpreting a bit to use nonprofit terminology): Focus on your best donors. Everyone wants to see their ROI. Gather additional data points to develop a deeper understanding of your donors.

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Digital Data Marketing Org 138

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. We'd be interested in hearing about your efforts to calculate ROI.

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ROI Linkedin Online Analytics 91

DipJar

SEPTEMBER 12, 2022

By recognizing and learning from the marketing mistakes that hold nonprofits back , you’ll have everything you need to drive success. . It’s about strategically planning how you’re going to get your nonprofit in front of the people who will best connect with your mission. . Channel preference (social media vs. email).

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Saleforce Nonprofit

AUGUST 12, 2021

The world needs nonprofits now more than ever. Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Last year , in the U.K. Set Achievable Goals. Get Planning Now. Know Your Audience.

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Giving Tips Game Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

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ROI Examples Results Social Media 91