NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. A: EdgeRank is Facebook’s algorithm for what items populate a user’s news feed.

Metrics 64

Metrics Facebook Question Benchmark 64

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Big Listening is the art of gaining insight by tracking topical online conversations over time. We find hooks in mainstream news and cherrypick the most shareable content. We look for news and content that we think has been egregiously under-amplified. Sometimes a hot piece of news just wasn’t packaged in the right way.

Campaign 122

Campaign Conservancy Measure Method 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Those decisions are implemented across the organization’s web properties and social channels. The work is tracked in a shared spreadsheet and accompanying meeting notes.

Content 101

Content Measure Organization Strategy 101

Amy Sample Ward

OCTOBER 18, 2011

Just when you think you have it all figured out, a new button appears or you can’t find the same options you had before—there’s always something changing! The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook.

Facebook 196

Facebook Change Tutorial Plugin 196

Bloomerang

NOVEMBER 10, 2023

Follow up on a different marketing channel, such as social media. The good news is that you’re reaching out to people you’ve researched and who you’ve determined are interested in helping your mission. Use your CRM to: Track supporter interactions and giving history. Send a survey if you don’t hear back.

Gift 100

Gift Raise Guide Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! ” Kevin came up and gave a mini-lesson on how to use this technique.

Reddit 98

Reddit Data Time DC 98

Neon CRM

JUNE 1, 2023

Write for Your Reader, Not Your Organization When it comes to nonprofit blogs , many think it’s just a place to talk about the organization’s latest news, like new grants or initiatives. Your followers and members will still be able to discuss the posts on the social media channels you’ve shared.

Practice 52

Practice Arkansas Nonprofit Spam 52

Forum One

MAY 25, 2023

Are there other social media platforms or channels that we can use instead to meet our outreach goals? Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are.

Government 50

Government Twitter Social Media New York 50

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . July 7, 11–12:30pm ET: Benchmarks UK 2021: News you can use.

Benchmark 52

Benchmark Studies Digital Analysis 52

Get Fully Funded

APRIL 20, 2021

I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs. Use a project management too l like Trello or Asana to keep track of deadlines and progress. Set clear expectations from the beginning.

Virtual 116

Virtual Work Calendar Nonprofit 116

Nonprofit Tech for Good

MAY 10, 2010

You need to know basic HTML to utilize the Static FBML App on Facebook, to correctly design your Twitter and MySpace profiles, your YouTube channel, and to create and maintain a blog that is visually appealing and professional. It’s very important to know social media news coming out from the business sector as well.

Social Media 218

Social Media ROI Media Myspace 218

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

It was a rich learning experience to have everyone doing this type of tracking and then debriefing together, even sharing a couple of screen shots of insights data. Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Mixed-Media Engagement: How will you traditional media, social media, email, mobile, and other channels?

Social Media 97

Social Media Training Train Network 97

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), However, for social media managers in particular, disconnecting while traveling provides an absolutely necessary break from technology and the 24/7 news cycle.

Social Media 237

Social Media Management Media Social 237

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations.

Benchmark 103

Benchmark Social Media Global Project 103

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Exp: news articles, user generated content, etc.) .

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107

Practice Tips Social Meme 107

Achieve

SEPTEMBER 8, 2020

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. With data insights, this also simplifies the lead tracking process. take a look at engagement metrics. For social media, this would include metrics like mentions, shares, and likes.

Virtual 52

Virtual Tech Tips Fundraising 52

Care2

AUGUST 22, 2013

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Produce a monthly website and online engagement report of key metrics. Lists Post (e.g.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. A way to track process. Many entry points, non-linear.

Social Media 108

Social Media Network Media Free 108

Kindful

MARCH 16, 2021

It also keeps you organized by reducing data redundancy, tracking donor activity, and providing automatic reports. What it does: Bloomerang is a donor management and fundraising software that allows nonprofits to organize their donor records and optimize donor engagement through tracking and reporting.

Software 52

Software Free Paypal Google 52

Qgiv

JUNE 10, 2022

Types of advertising can include a combination of any of the following: Social media marketing and news feed ads Search engine marketing ads (Google, Bing, Yahoo, etc.) Email Marketing Email marketing is cited as one of the most effective channels that consistently delivers a high return on investment. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Visitor recordings allow your organization to track real behavior on your site.

Org 82

Org Raise Tools Help 82

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Reddit, Quora, and Digg provide discussion channels. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day. Twitt(url)y. I wonder how Laura Lee Dooley would use this tool?

Comparison 50

Comparison Analysis Aggregator Twitter 50

Connection Cafe

JUNE 10, 2015

Think about other communication channels that reach beyond your donor list: social media, your website, signs at your organization’s events, public service announcements (PSAs), local morning TV news shows — all of these channels can be used to announce your campaign. Tracking Your Progress. But, why stop there?

Campaign 20

Campaign Fundraising Badge Metrics 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Forj

JUNE 7, 2021

The goal is to provide this training and track and report on educational outcomes for the association as a whole. If a top-down learning plan would best serve your particular learners— for example, a corporation training channel partners with a specific training cadence— then an LMS would be a better fit.

Platform 36

Platform Experiment eLearning Learning 36

Saleforce Nonprofit

MARCH 3, 2022

While these changes make a marketer’s job more difficult, the industry shift to greater privacy is good for consumers, and people are taking advantage of these new privacy controls. How many of us click on that “Ask App Not to Track” pop-up? The good news is that anyone can develop a marketing strategy anchored in first-party data.

Action 106

Action Change Metrics Measure 106

Connection Cafe

JUNE 18, 2015

The good news is it can be done—even on a limited budget and with limited resources. In addition to assigning staff, you must also determine what metrics to track, such as the: Total number of active sustainers. You know that sustained giving is important. And so does your leadership team. Average monthly gift amount.

Program 20

Program Giving Conservancy Demonstration 20

Neon CRM

DECEMBER 14, 2023

Without a plan, that team would be left scrambling to figure out what content should be produced when and for which channel. The voice, tone, and messaging will remain the same across different channels and mediums, allowing donors to better connect to your organization’s work and mission. That’s a lot of stuff!

Calendar 52

Calendar Content Strategy Cancer 52

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. New tools get talked about a lot, but don’t get caught up in new sexy tools and forget about the power of email. Consider the groups you will want to track or by which you will want to arrange members: donors, activists, organizers, stakeholders, partners, volunteers, supporters, and so on.

Tools 100

Tools Tech Map Case Study 100

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. And make sure you track results on both ends.). Will the money be used much further down the road? How has COVID impacted your organization?

Guide 97

Guide Giving Campaign Social Media 97

NTEN

JUNE 18, 2009

In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. I know I would.

Communication 57

Communication Online DC Wiki 57