Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. The platform uses predictive analytics.

Donation 203

Donation Data Fundraising Analytics 203

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Analyzing Marketing Results.

Digital 75

Digital Marketing Donor Channel 75

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing?

Channel 52

Channel Marketing Donation Giving 52

DNL OmniMedia

JANUARY 17, 2024

You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Email marketing. Demographics. Social media.

Game 52

Game Marketing Change Tips 52

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Rate 192

Cloud 4 Good

AUGUST 4, 2022

The Central IT department received significant requests for a better CRM solution and a joint team of I and marketing staff, with leadership approval, decided on Salesforce. . Coupled with Marketing Cloud, this gave the institution a flexible and powerful solution to reach its goals. . Creating a Central Communications Platform.

Massachusetts 90

Massachusetts University Communication Marketing 90

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 239

Practice Fundraising Guide Channel 239

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 63

Mail Channel Strategy Fundraising 63

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations.

email 84

email Marketing Spam Rate 84

Qgiv

JULY 30, 2021

Peer-to-peer fundraising is a great way to raise money and build your donor base, but the type of platform you use also has a major impact on your campaign’s performance, and your ability to retain new donors and fundraisers from year to year. . Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform.

Platform 98

Platform Fundraising Nonprofit Gift 98

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. However, running a successful animal-related nonprofit goes beyond compassion alone.

Marketing 52

Marketing Tips Influence Nonprofit 52

Nonprofits Source

MARCH 27, 2023

Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers. Using a software platform built just for golf makes it simple to promote your tournament, especially when it includes a custom event registration website. Reduce load speeds.

Charity 78

Charity Marketing Online Tips 78

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. open rate, CTR. This visual representation can be very helpful when developing audience segments and marketing strategy. Will they be visiting with children? How engaged are they?

Communication 75

Communication email Marketing Museum 75

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. Use a multi-channel approach.

Effective 278

Effective Fundraising Nonprofit Channel 278

DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel. your marketing/brand goals. your KPIs .

Marketing 91

Marketing Registration Map Virtual 91

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Automate your marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

The NonProfit Times

MAY 23, 2024

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

Test 52

Test email Spam United States 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. But are you using your online tools effectively enough to connect with donors?

Platform 52

Platform Donor Online Social Media 52

Classy

JULY 14, 2021

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. Feedback: Many virtual conference platforms offer features that allow for sending participants surveys both after specific sessions, as well as about the event as a whole. Establish Communication Channels for Engagement. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 284

Donor Track Facebook Campaign 284

Get Fully Funded

MAY 9, 2022

Once you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. You see, marketing is a cycle of execution, analysis, and tweaking. How are your marketing activities going to help you get there?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

Track 52

Track Digital Marketing Analytics 52

sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. To make matters worse, these platforms may not be built to scale, meaning they won’t be able to keep up with the demands associated with increasing data volume.

Integration 79

Integration Data Nonprofit Platform 79

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing.

Fund 52

Fund Donor Strategy Search 52

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

Practice 52

Practice Marketing Fundraising Social Media 52

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

APRIL 23, 2019

There is no shortage of CRM’s in the market that sell to nonprofit organizations. When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. It is important to look at the platform the CRM system is built on. Is the technology popular in the market?

Metrics 261

Metrics Nonprofit Profile Platform 261

Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

Digital 52

Digital Marketing Online Fundraising 52

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Recent data indicates that there are in excess of 1.5 Storytelling Framework.

Storytelling 295

Storytelling Digital Channel Profile 295

AccelEvents

DECEMBER 6, 2021

Over the past few years, the demand for event management platforms has reached an all-time high. Once in-person events were no longer an option in 2020, marketing, sales, and other customer-facing teams pivoted to virtual events. Benefits of Using The Accelevents Event Management Platform with the HubSpot CRM.

Management 96

Management Virtual Registration Integration 96

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Software solutions keep the nonprofit sector in motion.

Software 87

Software Free Tools Adobe 87