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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

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Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! I work in and support nonprofit organizations, and my focus on communities isn’t to suggest that organizations are “bad” or aren’t making a difference.

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Multichannel Fundraising: Magic or Myth?

NetWits

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. After you’ve created an account, ensure your profile and other relevant pages are set up.

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Multi-Channel Fundraising: Magic or Myth?

Care2

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? How can I leverage online and offline giving for better fundraising results? We can help! Please register now!

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