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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

Offline 219
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144
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Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! I work in and support nonprofit organizations, and my focus on communities isn’t to suggest that organizations are “bad” or aren’t making a difference.

Community 179
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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

—– The article from Spiegel Online International begins: They may have been dubbed the “Internet generation,&# but young people are more interested in their real-world friends than Facebook. It goes on to examine a few ideas and theories about the next generation and their relationship with the Internet.

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2008 donorCentrics Internet Giving Benchmarking Analysis

NetWits

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.

Analysis 100
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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Slacktivism, to me, comes down to two crucial points: 1) organizations play an important role in creating and endorsing the level to which people take action, and 2) “slacker activism” is really a gateway to more lasting change. Organizations are putting out calls, and the community is responding. Getting Offline.

Change 194