Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? How can I leverage online and offline giving for better fundraising results? We can help! Please register now!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

JUNE 23, 2011

1) A multi-channel approach to engagement. Multi-Channel Engagement. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Social Media: If you don’t have time for Facebook and Twitter… you need an intern! 2) A strong communication strategy.

Campaign 253

Campaign Fundraising Maryland Channel 253

Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Make 2013 the year your fundraising comes of age.

Channel 66

Channel Social Media Integration Wyoming 66

Bloomerang

JULY 26, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Is it easy to see how to give offline? Online giving is the fastest growing giving channel per research by M+R. It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it. Is it optimized for mobile?

Strategy 142

Strategy Online Fundraising Plugin 142

Amy Sample Ward

SEPTEMBER 20, 2013

When your boss or your board or your intern ask you what you’re tracking and why – how do you talk about data? You get my point; before we even start to layer on information from the wider sector or filters to subdivide topics and categories, we have A LOT of information to work with. data nten'

Metrics 158

Metrics Impact Change NTEN 158

Saleforce Nonprofit

NOVEMBER 10, 2021

They also want to engage with the channel and experience they prefer. This changing behaviour has been further complicated for international nonprofits as they operate across borders, language barriers, and currencies. Ultimately, though, if you build the right experience, you will not only grow your donor base, but expand it.

Tech 65

Tech Fundraising Europe Method 65

Saleforce Nonprofit

AUGUST 31, 2022

In fact, the closer we get to donors the more they engage with us through text and other digital channels. Retailers know all the ways you engage with them online and offline. However, we are very intentional about nurturing relationships in between meetings through personalized digital engagement.

Gift 69

Gift Strategy Amazon Digital 69

Nonprofit Tech for Good

APRIL 6, 2010

Users can also download stories for offline reading. Channels include Latest News, Pets, Wildlife, Animal Rescue, Factory Farming, Animal Fighting, Fur-Free, Horses, Protect Seals, Wildlife Abuse, International, Investigations, Press Room. Amnesty International :: Download. Humane Society of the United States :: Download.

Free 223

Free Hunger Mobile Nonprofit 223

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The last time I shared a plenary stage with Marcelo Iniarra was in 2014 at the International Fundraising Congress where he rode a bicycle on stage! The challenges: Explosion of online media channels. The official title of the session was “Donor Engagement in An Age of Complexity.” A multi-screen world. Stories are social.

Learning 86

Learning Donor Online Fundraising 86

Connection Cafe

AUGUST 3, 2020

When Knowledge Network looked at their website from a supporter experience perspective, instead of a user experience perspective, they increased fundraising, built bridges between internal teams, and brought consistency to marketing messages. Apply analytics to all your channels and uncover problems to be mapped.

Results 41

Results Donor Map Case Study 41

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NetWits

DECEMBER 2, 2010

You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters. Next, Determine Who to Contact.

email 149

email Marketing Mail Metrics 149

Tech Soup

SEPTEMBER 5, 2012

Community managers foster relationships with customers and build community on an organization’s available channels. Is one channel good enough for building and managing online community? Is one channel good enough for building and managing online community? It is the end of the age of one channel.

Open 52

Open Community Management San Francisco 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

Convene A Passionate Team : This is so important to have both internal (staff/board) and external champions helping you spread the word. Set a big goal. I’d suggest making it realistic, so think “stretch” not pie in the sky.

Guide 108

Guide Giving Free Remix 108

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Care2

AUGUST 9, 2013

Gen X and Gen Y are more likely to support human rights and international causes. However, it’s worth noting that that majority of money raised by nonprofits today is still through offline channels like Direct Mail. Boomers and Matures are more likely to support veterans’ causes.

Charity 77

Charity Studies Money Donation 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

Giving 104

Giving Minnesota Social Media Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Half-Day Session : Social Media Strategy Game which included small group work for participants to come up with a strategy for both external communications and an internal learning network to share best practices. Designated back channel moderators in the room to answer questions, throw links in the discussion while it was happening.

Public 94

Public Learning Conference Social 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

International Relief organizations had large declines in revenue and donors, but show signs of returning to normal non-disaster giving levels. billion in yearly giving on a monthly basis, both offline and online. Some sectors are having very good growth while others, like International Affairs, continue to struggle.

Data 118

Data Hurricane Fundraising Disaster 118

Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. And yes, you should post regular updates to Facebook, Twitter, and other social media channels. Whether it’s an online or offline donation, great donor stewardship is critical.

Online 41

Online Giving Mail Channel 41

Care2

AUGUST 23, 2011

She has led internet strategies for many organizations, including Planned Parenthood Federation of America, The Nation, Ocean Conservancy, Amnesty International USA, Earthjustice, Human Rights Campaign, the Humane Society of the United States, ACORN, NARAL Pro-Choice America, and CARE.

San Francisco 54

San Francisco Cisco America United States 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. Yesterday, I spent most of the day offline at the Wisdom 2.0

Brain 104

Brain Mind Offline South Africa 104

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Talk to your supporters, find out their interests and engage with them across their preferred channels – whether offline, online, via their mobile or a combination of all of the above.

Charity 51

Charity Digital Cancer Offline 51

Tech Soup

APRIL 20, 2012

These things allow for more sustainable dialogue, contribute to long-term engagement, and add channels to network offline and opportunities for further community building. With its 1GHz Snapdragon processor, 16GB of internal memory, and a 5-megapixel camera, this phone can keep up with the rest of the pack without hiccup.

Mobile 50

Mobile Library Phone Camera 50

AFP Blog

MARCH 27, 2007

session at the AFP 44th International. session at the AFP 44th International.

Channel 20

Channel Integration Tips Fundraising 20

Connection Cafe

NOVEMBER 26, 2013

Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. For offline and online donors, each channel should support one another. Channel coordination.

Build 38

Build Donor Channel Sound 38

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Second, we looked at the problems that the market currently faces, lack of scale, lack of languages, lack of content, lack of reach and expensive distribution channels. Channels used: Twitter, Skype, Blog. Channels used : Scribd, Blog, Flickr. So, our Twitter friend went offline and recorded a book in their Delhi studio!

India 99

India Strategy Skype Remix 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan also emphasizes that social media acted an accelerator and that it was a multi-channel campaign both online and offline and used both grassroots and grasstops tactics. Another internal challenge is to get the different departments on the same page about what to measure.

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Twitter is establishing itself as a charitable giving and cause marketing channel. . Last month, the Twitter community came together online and offline in over 180 cities around the world to raise money for charity:water with the highly successful " Twestival " fundraising event which brought in over $250,000.

Donation 50

Donation Kenya Avatar Empowerment 50

Tech Soup

JUNE 2, 2011

The site does have an internal system by which to do this but other methods used include deputizing members, allowing members to take collective action, and providing a customer service channel. Another facet of trust is respecting members and being consistent to the community’s core values.

Community 66

Community Online Causes Social Network 66

Connection Cafe

MARCH 2, 2011

If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising” Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be.

Integration 40

Integration Convio Measure Retention 40

NTEN

SEPTEMBER 24, 2009

Whether it's on your homepage or an internal web page, use this space to establish credibility by sharing how last year's holiday donations impacted your beneficiaries. When ADRA , an international relief agency, used a gift catalog to increase giving, donations were 50% higher than non-catalog donations.*. Promote, Promote, Promote!

Raise 44

Raise Fund Turkey Offline 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

You might even consider creating an internal team (small one) that can think through as much as possible up front. Who will own the work internally? Push out quality content without fail and participate in social channels. Make it easy for people to give online and offline while also showing people how you are using their money.

Goal 94

Goal Strategy YouTube Demonstration 94

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Connection Cafe

NOVEMBER 17, 2009

It's an internal process that takes place over time and watching the groups discuss potential strategies illustrated this point very well. But what came out in yesterday's discussion was the true need to integrate social media into offline, and more traditional online media such as email, and vice versa, to make each as effective as possible.

Social Media 45

Social Media Convio Media Social 45

Connection Cafe

FEBRUARY 2, 2012

But look at your internal structure and ask yourself: how are my employees incentivized? Let's say your development director owns offline marketing and your director of communications owns online marketing and online giving. Yes, your offline folks need to know 4-6 months in advance. How do you make that happen?

Offline 34

Offline Attitude Structure Culture 34