NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). “When you have influence you can easily access what you need.”

Causes 56

Causes Time ROI Influence 56

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. The objective will help determine what type of ads you will want to run which influences which platforms you use. These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. .

Practice 59

Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Examples Media 189

AccelEvents

JUNE 21, 2021

For example, you don’t need to inundate leads that clicked through your social media channel but did not register for the event with post-event follow-ups. By channeling your leads into your CRM and creating a dedicated, omnichannel marketing funnel, you can offer tailored marketing with a higher conversion rate.

Marketing 91

Marketing Registration Map Virtual 91

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic.

ROI 51

ROI Social Media Measure Metrics 51

AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

Virtual 95

Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

Doc 101

Doc ROI Measure Austin 101

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . Sometimes brands market in multiple avenues, such as PPC campaigns, email marketing, and influencer marketing. Put All of Your Eggs in One (Paid) Basket.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. 4: Identify influencers on social media spaces and cultivate them. 2: Use listening techniques to develop a deep understanding of the audience. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Web 114

Web Bookmarking Metrics Twitter 114

AccelEvents

JUNE 24, 2021

Event marketers have more influence over lead generation and the buying cycle than ever before. . With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Adding items to each channel will help you track referral sources.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

Virtual 52

Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

How do you measure the your organization’s influence in social channels ? blog posts from Geoff Livingston and Valeria Maltoni about one popular influence measuring tool. A terrific resource on ROI and Social Media shared by Kami Huyse – Oliver Blanchard’s Social Media and ROI for Associations.

Summary 94

Summary Social Media Measure Media 94

Tech Soup

FEBRUARY 5, 2013

In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives. Engage Your A+ Performers. Powerhouse donors!

Data 62

Data Social Colorado Mail 62

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. You can produce influencer segments, learning snippets, testimonials, interviews, behind-the-scenes footage, or live streaming.

Video 221

Video Communication Create Strategy 221

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. We could tell that some of the confusion and resistance we were seeing around adoption was due to organizations’ inability to look past the technological nature of these new channels. How to analyze a moving target? There’s more, of course.

Arts 110

Arts Social Media Studies National 110

NTEN

JULY 19, 2012

Referencing the Millennial Donor Report , when it comes to trusting a nonprofit organization, the factors that influence Millennials, are relationship driven - based on personal connections to the leadership, or the organization. With Millennials, it's all about multi-channel engagement. So, how do we engage this generation?

Relationship 61

Relationship Generation Build Mobile 61

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Your fundraising strategy should include your approach for growing your marketing outreach on the following channels: Social media. Online fundraising.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). What is the ROI? Like a good major gifts solicitation, there will be questions. Have you evaluated other technologies – why did this one stand out?

Technology 44

Technology Leadership Offline Demographics 44

Connection Cafe

APRIL 11, 2011

It’s more accurate to say that they complement and influence the other, and can enhance campaign effectiveness when considered as part of a whole. Cross-channel influence is already the norm. There’s a lingering misconception that direct mail and the web are fundamentally at odds. Note, please: reasonable.

Mail 52

Mail Web Channel Influence 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  Biz 360: Finding the influencers is most important.    Our product identifies the influencers - the credible blogs.      Treating it like a customer channel.        What's the ROI of listening?   So, they are able to adjust the ROI. 

Marketing 50

Marketing ROI Influence Metrics 50

Connection Cafe

AUGUST 13, 2012

If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Similarly, how many retweets? Hashtag mentions? Video views?

Facebook 51

Facebook Ratio Influence Social Media 51

Tech Soup

MAY 12, 2011

The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond. While it is obvious that organizations should follow influencers, what about examining who is following you? Tools such as HootSuite , CoTweet , or TweetDeck.

Social Media 66

Social Media Twitter Media Social 66

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. In order to be loyal donors, alumni must feel that they are part of a thriving college community.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. In order to be loyal donors, alumni must feel that they are part of a thriving college community.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Social Media Metrics: Distributed Influence. Social Media ROI Case Study Slam.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

2.) How does your strategy support or enhance other communications/fundraising channels? that already exists on our website or are media stories from local media outlets on our social media channels like Facebook. Finding hard data in the ROI of social media is difficult. This increased our online giving significantly.

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They now use this approach with other channels, like Twitter, for example. Identifies influencers. Yesterday, I interviewed Jake Brewer who is the Internet Manager at the Energy Action Coalition about how they use metrics to generate insights about their YouTube Channel. “We The comments are a focus group with our influencers.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The conference had fast and reliable wifi and many had their laptops opened and were tweeting before the conference started – so I encouraged using Twitter as a back channel. Darren Barefoot gave an amazing session on social media ROI, including a demo of Google Analytics Apps. Tweets from people not in the room.

Charity 91

Charity Conference Org Slides 91

See3

MARCH 27, 2008

This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. I attended two of them. Makes sense.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Connection Cafe

JULY 20, 2017

Additionally, these tech savvy supporters want to fundraise using the technology and communication channels they use on a daily basis. This helps keep the ROI high for these types of activities. Source: Millennial Impact Report ]. 58% of crowdsourced gifts were made on a mobile device – Your mobile strategy is no longer optional.

Fundraising 43

Fundraising Cancer Michigan Virtual 43

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

Socialbrite

AUGUST 4, 2020

Consider influencer marketing. 3 One form of marketing that might prove more productive than paid ads during and after the pandemic is influencer marketing. Influencers are people with a large following on social media and who carry considerable sway over consumers’ spending decisions. Go global.

Social Media 98

Social Media Marketing South Korea Media 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Also, having super fantastic geek ways of running a conference was inspiring - I especially like the twitter speaker feedback channel. The topics covered: citizen journalist debate (bloggers versus journalist), the echo chamber, ROI of blogging, trolls, a-list , and civility. got a 5 point rating ).

Blogher 50

Blogher Peru China Conference 50

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Influence decision-makers; impact public policy.

Tools 100

Tools Tech Map Case Study 100

Bloomerang

JUNE 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms.

Ideas 95

Ideas Guide Online Fundraising 95