Channel Influence Offline ROI 
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After all, we know that offline donors who are on our email list have a higher average gift. How's that for ROI?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 27, 2012
With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”
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Beth's Blog: How Nonprofits Can Use Social Media
MAY 20, 2010
Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. 4: Identify influencers on social media spaces and cultivate them. 6: Use social media to close the loop between online and offline action. Example: Red Cross.
Nonprofit Tech for Good
DECEMBER 20, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.
Connection Cafe
JUNE 25, 2010
How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Measuring the return on investment for any organizational effort is a standard of doing business.
Everyaction
APRIL 30, 2018
With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. In order to be loyal donors, alumni must feel that they are part of a thriving college community.
Everyaction
APRIL 30, 2018
With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. In order to be loyal donors, alumni must feel that they are part of a thriving college community.
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