Amy Sample Ward

JULY 31, 2012

The Sesame Street show teaches basic lessons through stories of characters in typical situations and common scenarios. In the Sesame Street video, the logo is overlaid on the video footage and linked (via YouTube’s link overlay option) to Sesame Street’s subscribe channel.

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Meme Guidelines YouTube Remix 140

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

.” Tips via @humbertokam : pre-package stories, let talent speak for itself, optimize for the channel and be authentic. She also mentioned that since they don’t have cute otters, they find that on target quotes in visual format often work really well on social channels. The campaign leveraged nostalgia. ” Yes!

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Case Study Social Media Studies Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

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Practice Tips Social Meme 107

NTEN

DECEMBER 11, 2012

She'll be managing our social channels - including Twitter, Facebook, LinkedIn, and Google+, and GOOD - as well as supporting Tech Club leaders and generally making sure NTEN's community programs always amp up the awesome. While she's not online, Megan can be found teaching or practicing yoga, hiking, or curling up with a good book.

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NTEN Community Management Offline 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” Facebook Ads as Filters. It may seem odd to bring up online ads before you’ve analyzed your audience, but running experimental Facebook ads can teach us a lot about who we’re trying to reach. Facebook enables you to run hyper-targeted ads, slicing and dicing your audience in all sorts of interesting ways.

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. The stories are told in the best way for the platform or what we called “optimized” and the narrative is aligned. It is also important to learn how to experiment telling your story in new and emerging channels. A multi-screen world. Stories are social.

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Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Googling is great, but when I needed to know about content strategy, I tapped my network on Facebook. Note from Beth: I’ve learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale’s Your Network is Your Networth over the summer. But, really, it goes even further than that.

Content 112

Content Network Strategy Slideshare 112

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share.

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Exercise Social Media Offline Content 55

NTEN

JULY 7, 2011

Lady Gaga’s marketing strategy launched her into superstardom: she has over 38 million Facebook friends! Statistics show that using multiple channels to fundraise raises more money than only using one or two. Care2 recently hosted a webinar on multi-channel fundraising and Allyson Kapin summarized the statistics for us.

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Fundraising Statistics Award Channel 55

Connection Cafe

JANUARY 24, 2020

T ypical marketing channels used at this stage are PR and advertising. The most important thing to remember is to find channels to reach your target visitors : the people most likely to visit your zoo, museum or aquarium or to attend a performance. . Communication channels to use include email and social media.

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Arts Culture Museum Organization 28

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Are social media users reading the blog posts that they click through to from Facebook posts? Landing page.

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Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

I've also added the pink ribbon to my Facebook profile. Facebook The Non-Profits on Facebook Group is for those who work for, belong to, or support nonprofits on Facebook. Why not join, upload your logo in the photo pool, and write a wall post promoting your latest your Facebook project! more about it here.

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Nptech Tag Facebook Wiki 50

Connection Cafe

MAY 30, 2019

Some of the most popular streaming sites are Twitch, Mixer, Facebook Live and YouTube. . The first type of livestream fundraising campaign , which I call “ organizational livestream fundraising , ” is the concept of an organization using their own streaming channels to broadcast live video content for the purpose of fundraising.

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Fundraising Stream Blackbaud Channel 34

NonProfit Hub

JUNE 28, 2016

Talking head videos aren’t always the most effective, but educational videos can be extremely impactful on social channels. Think about the Tasty videos, teaching followers how to make new dishes and desserts. Add subtitles to catch viewers’ eyes when you share YouTube videos on Facebook. Educational Information.

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Video Content Donation Create 36

Bloomerang

DECEMBER 19, 2023

Often, they had to pay a consultant to help them set up their database and teach them how to use it. Top feature: Slack’s foundational feature is channels. You can create channels for different projects, campaigns, teams, or topics. We’ve even heard some customers say they paid up to $15,000 to do this!

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Software Free Tools Adobe 90

NonProfit Hub

NOVEMBER 22, 2016

Tom Ahern makes his living by writing cases and direct mail … by doing audits, reviewing and recommending fixes for donor communications … and by teaching others what he’s learned during decades of trial, error and the occasional spectacular success. AhernComm.com. Ahern didn’t start in fundraising. Kivi Leroux Miller.

Causes 28

Causes Nebraska North Carolina Lecture 28

Nonprofit Tech for Good

JANUARY 3, 2012

For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Create a Google+ Page for your nonprofit and start informing your communities on Facebook and Twitter that your nonprofit is now also on Google+. VIDEO: HTML All Writers Need to Know.

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Social Media Media Management Social 231

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

In addition, we will be using a wiki to showcase learning and a private Facebook group for daily contact and “just in time” support. I selected the latter because all participants are on Facebook and can access it on their mobile phones. 3. Create A World Fusion Curriculum.

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Pakistan NGO Network Exercise 111

Tech Soup

OCTOBER 8, 2012

Created by local NYC students, this game is designed to be played in and around city libraries and teaches players how to use library resources. Facebook games are notorious time wasters (and great for bugging your friends on social media). Facebook games are notorious time wasters (and great for bugging your friends on social media).

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San Francisco Change Badge Library 60

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

Second, we looked at the problems that the market currently faces, lack of scale, lack of languages, lack of content, lack of reach and expensive distribution channels. Facebook : Updating information from the blog and infromation about the events we do and communicating with the community. Channels used: Twitter, Skype, Blog.

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India Strategy Skype Remix 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments.

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

This area, content curation , is a social media competency that I’m focusing in my own learning and teaching. The average user on Facebook shares/creates 90 pieces of content a month. With over 800 million global users on Facebook , if you do the math – that’s a lot of information!

Content 101

Content Skype Learning Slides 101

Tech Soup

APRIL 24, 2013

Stories should be shared on the organization's official channels and staff members' personal channels, like to their Facebook friends. and Pop Up Podcasts teach library users to operate audio and visual equipment to record, edit, and produce content. Escondido Library's LibraryYOU.

Storytelling 40

Storytelling Culture Create Library 40

NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. Although it has its own blog, and most of the members are on Twitter and Facebook, all of the action takes place on Friendfeed. Are you ready to take your community to the next level of maturity?

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Knowledge Share Network Community 86

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2009

I had no idea what Twitter was or what it was for, but I had heard of it in the traditional media channels. Interestingly, after I started a Lend4Health Group on Facebook and posted a blurb about it on the site, I noticed that "Lend4Health'ers" (loan recipients and lenders) started to join Facebook themselves. Bridging Silos.

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Social Media Media Social Twitter 50

Get Fully Funded

FEBRUARY 9, 2021

The video does not have to be professionally made – thanks to YouTube and Facebook, people are used to raw videos and honestly, an unpolished video is more authentic. Always be capturing new stories for your website, newsletters, and social channels. If you can create a short video, even better. Keep your homepage fresh.

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Websites Donor Photo Nonprofit 98

Tech Soup

JANUARY 31, 2012

He learns, he teaches, he shares and he. Pacific time and participate through Watchitoo with Twitter, Facebook, and social channels. He focuses on communication, collaboration, nonprofits, video, social media, and the bleeding edge. technology behind these things. Follow @aaronMSB at @lightscamerahelp.

Storytelling 67

Storytelling Collaboration Video Thailand 67

NTEN

NOVEMBER 2, 2009

We used a "pledge to donate garden produce" to invite those folks interested in our Teaching Garden to a special open house event at the Food Bank. However, when you are launching social media campaigns on Twitter, Facebook, etc. Again, we invited them to the garden party because they showed interest in gardening.

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Texas Personal Online Experiment 80

Tech Soup

JANUARY 20, 2012

He learns, he teaches, he shares and he works to make the world, or at least a small part of it, a better place. He focuses on communication, collaboration, nonprofits, video, social media and the bleeding edge technology behind these things. Follow @aaronMSB at @lightscamerahelp.

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Collaboration Storytelling Video Thailand 44

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

I used the “Fishbowl” technique for an exercise to help participants experience what it is like to brainstorm ideas for an integrated content strategy. Four participants sit in the center and use sticky notes and a strategy template to generate ideas for content for different channels. 7. Closers to Consolidate Learning.

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India NGO Network Exercise 102

Tech Soup

FEBRUARY 12, 2016

Blog posts will be longer pieces, whereas Facebook posts will be much shorter. Remember that most content is consumed and discarded, and so use content as a teaching moment, and a way to engage and involve your audience in your work. Whatever you choose, the link should go to your website or social media channels.

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Support Netsquared Influence DC 36

Nonprofit Tech for Good

MARCH 18, 2022

Outside of that, share your hashtag challenge on your other social channels to draw social-savvy audiences to your TikTok page. The Caenhill Countryside Centre, a UK charity that teaches young children about farming and caring for animals, took this approach to share videos of the pets in their rescue program. Multi-Platform Content.

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Guide United States Social Media Video 339

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

My teaching style has been influenced by constructivism in short - less "sage on the stage" and "more guide on the side" and that learners should be actively involved in their learning process. They took live notes on their blog and invited others to participate , live tweeting the event, and engaging members on Facebook.

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Social Media Reflection Learning Social 94

Cloud 4 Good

JANUARY 19, 2022

Salesforce Marketing Cloud was founded in 2000 under the name ExactTarget with an original focus on marketing through multiple channels. A product like HubSpot has exceptional value as a social media tool, especially for Facebook Ads. Success Story: Creating Equity In Education With Teach For America + Marketing Cloud.

Marketing 82

Marketing Template Data Integration 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

The What, Why, and How of Facebook Fan Pages. Is Facebook Causes A One Night Stand? Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Teaching Your Kids About Philanthropy. Prioritizing Your Web Strategy Budget: What Slice of the Pie for Social Media? Social Media In An Economic Downturn.

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ROI Widget Cambodia Metrics 50