Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 245

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). Social media is a very effective method to connect with current and potential donors. But building a successful social media campaign is more than just creating a page or posting a picture.

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Social Media Share Media Social 52

Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. Rather than lamenting this new reality, a good social media manager will adapt quickly. 1) Facebook has decreased Pages’ Reach… again.

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Facebook Social Media ROI Gift 278

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. I know our YouTube channel started in 2007. Please summarize your ROI.

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

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Newsletter Social Media Build Media 254

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. via Facebook.

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Social Media Strategy Media NPO 182

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 61

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Social Media Interview Examples Media 261

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot.

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YouTube Industry Leadership Podcast 221

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways.

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ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns?

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Management Social 247

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. 2020 Social Media Size Guide ). Compare that to 36% that said social media and 19% that said print.

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Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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email Rate ROI Social Media 52

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Your event website becomes the home base for marketing your golf fundraiser.

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Charity Create Sponsor Sample 76

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

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Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. I thought I'd share how I look at my Facebook page data. This is multi-step process looking at your web site content, events, and social media properties.

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Social Media Measure Action Media 113

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

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Newsletter Learning Social Media Social Network 240

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media. Example: Red Cross.

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Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), 11 Obvious Signs Your Nonprofit Needs Social Media Training.

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Track Mobile Media Fundraising 186

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Flickr Photo by Metro Transportation Library and Archive.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? The question.

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Arts Social Media Studies National 110

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Avenues for word-of-mouth marketing, free marketing, or social media strategy. Developing Your Event Marketing Plan.

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Marketing Virtual Sponsor Social Media 105

Amy Sample Ward

OCTOBER 24, 2012

Topic : Community-Driven Planning: Creating a Social Media Strategy. Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Topic : Social Media Boundaries: Personal/Personnel Policy. Topic : Social Media Done Right in 30 Minutes/Day.

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Kentucky Leadership ROI Social Media 122

NonProfit Hub

APRIL 17, 2024

Who do they follow on social media? You could create blog posts that incorporate social media posts and TikTok videos to appeal to younger audiences’ interests. Share your posts across all marketing channels. Share your posts on platforms like Facebook, LinkedIn, and Instagram.

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Practice Organization Nonprofit Content 36

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). The research speaks for itself: 82% of Americans use social media and this number is steadily growing. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: .

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Marketing Social Media Nonprofit Integration 52

CauseVox

JUNE 9, 2021

One-Day Email Flash Fundraiser or Social Media Sharing Event. If your audience is one that responds more positively to social media, then you might want to try a social media sharing blitz. What will not have a good ROI? Email fundraising makes up ? Which parts of this can be moved online?

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Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I'm enjoying how Robin Broitman aggregate links about social media. Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake.

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Social Media Media Social ROI 50

AccelEvents

JUNE 21, 2021

Top of funnel entry points might include social media (i.e., Facebook, Instagram, Linked In, or Twitter). Your CRM will be able to extract leads from your social media marketing campaign, from landing page visitors, event attendee sign-ups, and event attendee analytics. Identifying your funnel is the first step.

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Marketing Registration Map Virtual 91

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 27% of Millennial respondents wanted to see updates about the causes they support on social media. Social media marketing tips. Start with a Facebook event page.

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Practice Marketing Fundraising Social Media 52

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. If your goal is conversions, Facebook and Search Ads might be a better fit. Their algorithm is that good.

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Practice Audio Nonprofit Search 59