Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Yet, it is in the best interest of nonprofits with online shops to get involved in the holiday shopping season. You know your audience best.

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Facebook Los Angeles Online Effective 275

Bloomerang

MAY 26, 2022

Connecting with new donors is crucial to growing your nonprofit’s supporter base and ultimately raising more for your cause. New donors invigorate your nonprofit with a fresh wave of funding and engagement. Ask them to spread the word about your organization amongst their family members and friends.

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. The end of the year is a critical time for nonprofit fundraising.

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Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Does your union offer member-facing software that simplifies dues payments?

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Bloomerang

JULY 7, 2022

Every donor has a story to tell about their connection to __ (name the organization, institution, or mission). Example fundraising ask script for your nonprofit’s staff members. I’m [your name], and I’m the [title] at [your nonprofit]. It’s the fastest way to [example of how the goal will serve your mission].

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Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

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Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. for Nonprofit Tech 2.0

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Why should I use a multi-channel approach? In fact, you shouldn’t! .

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Mail Channel Strategy Fundraising 61

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Other opportunities will come as your nonprofit becomes well-established online.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

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Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. 1) Sign up for Google for Nonprofits. . Community fundraisers.

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EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results. 5000 Voices. campaign.

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Social Media Guide Media Social 97

CauseVox

AUGUST 10, 2021

As you’re getting ready to launch your next fundraising event for your nonprofit, there’s a lot of moving pieces. Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. What To Include In A Fundraising Event Invitation?

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Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. Through Google’s Ad Grant program, approved nonprofits receive $10,000 a month in ad spend they can use across a variety of campaigns. It’s Not One-Size-Fits-All.

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Channel Digital Marketing Phase 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail gives your supporters a physical object to connect them to your organization, making it a highly personal way to reach out. This channel also tends to see positive returns—for every $1.27

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Mail Fundraising Nonprofit Channel 52

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

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Impact Management Organization Evaluation 120

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But did you know it’s also a great way to acquire new donors for your nonprofit? That’s right! A community-wide kickoff party can do just that.

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Donor Fundraising Template Game 339

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. What are nonprofit explainer videos? Picture yourself in a donor’s shoes. Craft a compelling storyline.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. These are impressive levels of engagement, meaning all nonprofit teams should have a strategic plan for a GivingTuesday fundraising campaign each year.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

MAY 8, 2020

Nonprofits must similarly align with their internal and external stakeholders around a mission, and storytelling is just as essential to that form of engagement. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Recent data indicates that there are in excess of 1.5 Storytelling Framework.

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Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Start by creating a statement that highlights the challenge your organization aims to solve (and why your audience should care). Be sure to tailor your messaging to each channel.

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Communication Campaign Channel Measure 98

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

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Story Guide Support Analysis 104

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook. For example, I might have a medium of “cpc” for all my paid ads on Facebook and LinkedIn, standing for cost-per-click.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. Cost: Free.

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Marketing Free Work FAQ 212

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community.

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Metrics Nonprofit Profile Platform 261

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. Try these five creative ideas to get more out of your nonprofit email campaigns. Thanking people who support your organization with their time or money is non-negotiable.

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email Campaign Ideas Tips 91

Media Cause

OCTOBER 17, 2022

This should include personality, voice, tone, style, and formatting items (for example—is your nonprofit pro or against the oxford comma?). This resource is helpful for anyone creating copy or content for your nonprofit and will help keep a consistent style and tone of voice. . Is it to inform about your nonprofit?

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Content Channel Search Case Study 52

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Adjust your messages based on the supporter’s relationship with your nonprofit.

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Digital Marketing Create Social Media 59

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values.

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Social Media Content Ideas Media 89

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

It is superb for visual storytelling about your organization, its stakeholders, and results. Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Ten Inspiring Nonprofits (2012) on Instagram by Mashable. Ten Inspiring Nonprofits (2012) on Instagram by Mashable. How to Use Instagram.

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Your organization’s website.

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Digital Marketing Donor Channel 75

sgEngage

DECEMBER 20, 2023

So many nonprofits found 2023 to be particularly stressful. Here are seven ways your team can make sure your nonprofit has a strong financial foundation this year. Create an Operating Reserve Fund (or Review Your Policy) An operating reserve is a crucial part of creating a strong financial foundation for your organization.

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