Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. It’s that simple.

Track 185

Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It is a judgement call. For example, a colleague recently said to me, “I have a mix of people who are my friends – my family and friends as well as professionals in my field. The subscribe option gives you another channel to share public information related to your work or professional life. Sharing in Public.

Metrics 129

Metrics Facebook People Change 129

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Here are a few examples of these social signals in the output of search: When a user is searching for “branded content” on Google, the SERPs can show recent social posts.

Search 59

Search Alternative Social Social Media 59

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. For example, you might use geofencing to target people who visit a particular business or attended previous events hosted by similar organizations. Email streams.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. jasonfalls. silkcharm.

Twitter 91

Twitter Network Tools Map 91

Bloomerang

JUNE 1, 2022

Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Round up metrics such as your: Fundraising total.

Guide 107

Guide Giving Nonprofit Metrics 107

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Be Informed. Then help implement these tools. Miscellaneous.

Fundraising 344

Fundraising Mail Law Donation 344

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. And you shared them!

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

Analysis 87

Analysis Twitter Giving Lesson 87

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. The lessons went beyond just copy length and media slots, but those were prominent examples of the difference in mindset. Focus on optimizing donation channels for mobile. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Or, take to Twitter and allow select attendees or presenters to do a Twitter takeover and live-tweet a session!

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Celebrate the Accomplishments of Individuals in Your Alumni Network. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

NonProfit Hub

FEBRUARY 4, 2021

For example, if you are looking for volunteers or young assistants, then you can use Instagram. For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. For example, if your goal is to find 20 volunteers in three months, divide that number by three months.

Marketing 88

Marketing Create Nonprofit Platform 88

NetWits

APRIL 13, 2013

The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Does social media work as a direct response fundraising channel? Do you have examples of nonprofits doing exceptionally well using social to raise money? It’s going to be a great time! During the 1.5

Social Media 101

Social Media Media Social Fundraising 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 217

Social Media Media Avatar Organization 217

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Content Curation on Twitter. Getting Started with Content Curation on Twitter.

Social Media 97

Social Media Train Training Network 97

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . For example, if the goal of your next event is to get more leads , you would need to implement a lead capture strategy. Collect insightful session metrics so that you know what went down. Perform powerful lead generation .

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs.

Benchmark 95

Benchmark Network Learning API 95

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. For example, what strategies would you use if your goal is to build your brand and grow your audience online?

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. So, thought I'd take an opportunity to query my network via Twitter and Facebook and see what's new. see for example the post about blogging policy ).

Arts 74

Arts Social Media Examples Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. Networked Nonprofit and Social Media Maturity of Practice.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

Measure 98

Measure Social Media Media Social 98

Amy Sample Ward

FEBRUARY 1, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Popularity and relevance are the most common metrics through which to filter that content – but are they the best?

Web 120

Web Broadcast Arts Bookmarking 120

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Once you know where to grab the data points on content in Google Analytics, your bulk email program and social media channels, it’s easy. Example Reports. Online KPIs Example Report.

Data 52

Data Strategy Online Social Media 52

Achieve

JULY 2, 2019

For example: . To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. What about relevant days/weeks/months?

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. and some are free) that can more easily gather up metrics into a spreadsheet than the insights tool, but you do have to talk with a sales person first. What does that mean?

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. I used David Hood as an example. Examples: Wildlife Direct and Brooklyn Museum. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Forum One

OCTOBER 27, 2009

We currently manage 14 digital media channels at Forum One: Web sites (five). Twitter (six accounts). Paid channels (Google, Facebook). We periodically review each channel to evaluate if efforts are tying to our corporate goals, and to analyze costs / benefits. Metrics and Reporting. Blogs (five). LinkedIn page.

Social Media 52

Social Media Media Slideshare Social 52

Care2

JUNE 4, 2012

Earlier this spring, NTEN surveyed readers of the NTEN:Change Journal (a quarterly journal for nonprofit leaders) to find out how they were using their various communications channels (like their website, Twitter and Facebook profiles, as well as direct email).

Content 65

Content Marketing Journal Broadcast 65

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Take for example their coverage on food that is devoured by a devoted flock of foodies. We view our social media channels as a fun on ramp to our ladder of engagement. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content. Source: grist.org.

Measure 97

Measure Policy Social Media Green 97