Nonprofit Tech for Good

JULY 5, 2020

We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was. Here’s a story about the CEO of the ACLU of New Jersey and how he uses Twitter to reach out to the press and policy makers and the questions he and his staff answered.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Bedsider’s audience, for example, also follows Jimmy Fallon and Katy Perry, not only other groups that promote birth control. Twitter engagement rates for brands are actually higher on the weekend. By Sacha Evans. And you shouldn’t be either.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Website: www.taprootfoundation.org.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. As of March, 2014 Instagram has 200 million users.

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Volunteer Hub

JANUARY 2, 2022

Social media channels (such as Facebook, Twitter, LinkedIn, Instagram). Paid media (examples: digital banners, commercials, pay-per-click advertising). Before investing too much time and money in various recruitment channels, your organization needs to have an online volunteer registration process. Email campaigns.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Example: utm_source=facebook. Example: utm_medium=cpc, utm_medium=email.

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org. Blog: BigCatRescue.org?/Blog. Facebook: facebook.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. Posterous: BigCatRescue.posterous.com.

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Tech Soup

SEPTEMBER 11, 2014

For example, if you're looking for music, artwork, or other content that you can freely remix, republish, and reuse as part of your digital story, there's a Creative Commons license for that, too. Here are some examples. For example, is it OK to resize or crop the image or to overlay it with text?

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Media Cause

OCTOBER 7, 2021

The best time to drive action is when an issue is in the news or trending on Twitter. For example, following breaking news that Texas was implementing an abortion ban, the Center for Reproductive Rights urged their social media audience to contact Congress to support the Women’s Health Protection Act to protect abortion nationwide.

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M+R

DECEMBER 8, 2023

They look a little something like this: [link] utm_medium=email & gclid=EXAMPLE This tracking can be broken down into Click Tracking and User Tracking. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.

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EveryAction

JUNE 21, 2023

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

My most engaged follower on Twitter this past week is Jennifer Preston. SocialRank is a tool that helps you understand your followers on your Twitter and now Instagram. Do you know who your most engaged or influential followers are on social channels? Jennifer was observing and tweeting during the session. (If

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning.

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TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. Smile Train consistently shows the dramatic impact of its work via Twitter. Check out this example from Denver Rescue Mission. 1) Always showcase your impact.

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Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. For example, if your campaign is off to a slow start, you can post something about that and wake people up. The more detail here the better, because you can use it in all your promotional materials.

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Nonprofit Tech for Good

MARCH 27, 2013

For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined.

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Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. If other leaders in your field are using social channels, your CEO can easily connect for leadership conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? We identified two quantitative success measures, Twitter impressions and content sharing.

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The Modern Nonprofit

APRIL 18, 2023

For example, you might label a segment “Young Environmental Activists” or “High-Income Arts Patrons.” For example, younger supporters may respond better to informal, conversational language, while older donors may prefer a more formal and traditional tone.

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Amy Sample Ward

MAY 28, 2012

Here’s an example of a Senator showing his support for veterans through participation in the #gosilent pledge: Tracking silence. Sharing across platforms – Twitter. IAVA didn’t confine their own use of social tools to Facebook and Twitter, as their supporters would be using other tools, too.

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Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Here are a few examples of these social signals in the output of search: When a user is searching for “branded content” on Google, the SERPs can show recent social posts.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2015

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. As of September, 2015 , Instagram had 400 Million users.

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TechImpact

JANUARY 26, 2015

LGBT organizations, for example, are using channels like Facebook, Twitter […]. Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2009

Twitter has been used during the G20 protests , election monitoring and crowd-sourcing the location of a torch when it was passing through San Francisco. Once this is in place, it is important to understand how the tool can or can't be use to reach that goal, what the limitations are, and how to take a "multi-channel" approach.

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The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. What is a multi-channel fundraising? It is a strategy used by non-profits organizations to reach out to more donors through the use of multiple communication channels. Don’t be shy.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Geoff Livingston and Qui Diaz are behind this brilliant multi-channel campaign that is using social media for social good. . Causes has incorporated two more viral features.

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NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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sgEngage

FEBRUARY 14, 2024

Creating a bridge between your social media and nonprofit website can help set up two-way traffic between these two key channels, allowing you to increase your social media follower count and organic traffic on your site. Do your research to find the right solution for your goals and broader web design needs.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. jasonfalls. silkcharm.

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