Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. Hence repetition through different channels is probably a necessary as is tracking the results of different channels and interpretation. The flickr pool of photos is here.

Meme 50

Meme Flickr Attitude United States 50

Care2

JUNE 30, 2014

Our donors are being solicited on every channel from numerous organizations multiple times a day. For example, tell them how their $5 went to purchase vaccines or a pizza pie for 5 volunteers who were canvassing around a campaign in your neighborhood. Today I received at least 10 fundraising pitches. Thank your donors.

Donor 75

Donor Meme Social Media Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

The guide offers a few examples, and a reminder that you don’t have to use them all: Dollars to be raised. Making it easy for your champions to do the work is also important and you’ll find lots of templates and examples that you can remix on the Knight Foundation’s Giving Day Playbook and toolkits on the GivingTuesday site.

Guide 108

Guide Giving Free Remix 108

Greater Giving

MAY 12, 2021

the lead up to an event or the conclusion of a major project, for example—but choosing to only be in contact with your donor community during those special moments may be undercutting your efforts to deepen relationships with contributors who might be willing to offer more. Ask—then ask again.

Culture 94

Culture Create Phase Fundraising 94

Tech Soup

APRIL 6, 2015

The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Memejacking is simply a type of newsjacking that connects your communications to a meme — that is, a pop culture trend. As communications tactics go, memes are cheap and easy to make.

Meme 36

Meme Nonprofit Reddit Facebook 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Celebrate the Accomplishments of Individuals in Your Alumni Network. Connect Alumni with Current School Experience.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. In the example above, you would test posting the same link with the embedded link tool and without it. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit?

Test 114

Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. These were collected using storify.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Roots of Change is a fairly small nonprofit, while Danielle’s job is full time, she estimates that only 15% of her time is allocated for social media. She juggles tweeting and Facebook with other communications tasks such as managing the web site and other communications channels. So, they started a fun meme.

Social Media 100

Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Now the online channel has breathed new life into this surging wave and brought with it Facebook events, Myspace groups, Razoo causes, BBC News feeds updated real-time, Twitter posts about Wear A Red Shirt This Friday For Burma and countless IMs??? He points over to a post from Mean Lux in Cambodia and his flickr set.

Burma 50

Burma Life Cambodia Online 50

Connection Cafe

MARCH 15, 2021

This one meme sums up the whole concept of retargeting and remarketing. Remarketing uses email as the channel of communication. Let us explain this to you with a simple example. And the efficacy of retargeting and remarketing is not limited to just hypothetical examples and research stats.

Work 26

Work Meme Search Technique 26

Qgiv

MARCH 31, 2021

Planning Your Faith-based Peer-to-Peer Event Building A Compelling Campaign Website Encouraging Your Entire Organization To Get Involved Following Up With Your Supporters Post-Peer-to-Peer Event Faith-based Peer-to-Peer Fundraising Examples: Qgiv Clients. How many channels are you using? Let’s dive into how.

Fundraising 52

Fundraising Haiti Teen Badge 52

Nonprofit Tech for Good

DECEMBER 3, 2020

For example, the Community Food Bank of Arizona : 3) Invest in Facebook Ads. Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. 2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.).

Facebook 364

Facebook Practice Avatar Nonprofit 364

Get Fully Funded

SEPTEMBER 6, 2022

Memes, stories, photos – anything that causes a laugh or a smile. Any of these goals can be accomplished with original or shared content, videos, memes, and photos. Examples: An article about breast cancer during Breast Cancer Awareness Month; Cancer facts; historical pieces to commemorate a certain day, etc. JUST for fun!

Social Media 124

Social Media Structure Media Social 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Let the Change Blogging Meme Hit The Road. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change? Thinking Strategically About Social Media. Twitter Demographics. Social Change Behind the Firewall. Things You Can Do In Ten Minutes.

ROI 50

ROI Widget Metrics Cambodia 50

Get Fully Funded

OCTOBER 23, 2022

Here’s an example of a great graphic for a Giving Tuesday campaign because it tells donors exactly how their gift will make a difference, and by providing 3 options, it gets donors in a shopping mode, choosing which one to give. Post this same message to your social media channels. Post the video on your social media channels.

Campaign 111

Campaign Giving Gift Images 111

M+R

AUGUST 11, 2021

Some well-known examples of NFTs are: . Disaster Girl Meme ” (sold for $500k). Though newer, Twitch competes on the same level of viewership as traditional media channels. Real-world example. The original YouTube video of “ Charlie Bit My Finger ” (sold for $761k). Lebron James highlight reel (sold by the NBA for $200k).

Game 98

Game Stream Disaster Digital 98

Get Fully Funded

JUNE 13, 2022

Memes about goals are EVERYWHERE. Goals are powerful tools that help channel resources towards solutions. For example: “acquire 100 new donors this year” or “write 10 grant proposals before March.” Goals, goals, goals…. The word shows up everywhere! So why all of this hoopla about goals? In all instances, you’d be right!

Goal 59

Goal Fundraising Sponsor Grant 59

Nimble AMS

SEPTEMBER 25, 2020

For example, a few months ago, an actual association was ready to go live with Nimble AMS. The Nimble AMS team also provided an instant messaging channel, giving the client’s team a direct line to Nimble AMS for sharing messages, screen images, and files.

Associations 60

Associations System Virtual Meme 60

Bloomerang

SEPTEMBER 6, 2021

So people right now are on WhatsApp and we can use it as a way to start a new channel of conversation with people that is complimentary to how we already communicate with volunteers, with donors, with, you know, our support base. So, for example, is it a hierarchical culture? So why do people love WhatsApp?

Community 63

Community Video Broadcast Phone 63

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. For example, the Charleston Parks Conservancy uses tips to direct Foursquare users to nearby parks.

Social Media 103

Social Media Chad Media Widget 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

.&# One way your organization can begin to create a culture of measurement and learning is to always be piloting with small projects. Setting up a test of hashtag giving is an example. For example, SalesForce.com practitioners often #askforce. Then, make a few sample pledges and send them out as examples for people to join.

Measure 102

Measure Meme Twitter Tag 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

He shared many examples of how social change activists are using the power of connection to make deeper connections and work on solving social change challenges by activating their networks through Facebook. ”FB can be a catalyst and lever to tackle wicked problems.” She shared many, many more examples.

Conference 50

Conference Learning Social Photo 50

Tech Soup

APRIL 5, 2017

For example, if there is a time or day that is more effective for your organization, send emails during that time. A calendar will help you schedule, track, and analyze how different channels and campaigns perform. It should have a good story and narrative arc and include visual mediums and memes.

Learning 41

Learning Adobe Metrics Miami 41

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2014

One thing we learned is that heavy social media users are more likely to be new donors to the charity after encountering them on social media channels. Here’s an example ). Develop a plan to promote the fundraiser and rally personal networks via multiple channels. Set realistic fundraising goals. Demonstrate impact.

Practice 129

Practice Data Statistics Meme 129

Connection Cafe

APRIL 18, 2018

Luckily, I’ve been working with some of the smart folks at Blackbaud to create the brand spanking new Grassroots Galvanizer Playbook – it’s full of innovative digital engagement examples that are sure to inspire you to try something new. Design an infographic or meme ( kittens! Social Media Integration. Create a quiz.

Support 24

Support Meme Social Media Digital 24

Connection Cafe

FEBRUARY 13, 2018

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign. Use cross-channel promotion.

Social Media 46

Social Media Advocacy Media Social 46

Amy Sample Ward

FEBRUARY 22, 2010

Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels. When it comes to the internet, you can of course find lots of examples where twitter or facebook or email have been used by governments or corporations or regimes. It’s about scale.

Iran 152

Iran Technology China Government 152

NTEN

MAY 15, 2012

Equality California, for example, uses different social media channels to engage different audiences. Or any number of viral memes and images that inspire laughter, joy, and hope. We see examples of this in the LGBT community every time there’s major news on the same-sex marriage front.

Social Media 66

Social Media Share Media Social 66