Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Mixed-Media Engagement: How will you traditional media, social media, email, mobile, and other channels?

Social Media 97

Social Media Training Train Network 97

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Exp: news articles, user generated content, etc.) .

Social Media 52

Social Media Media Hints Social 52

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. How to evaluate the cost per email (guess what: “organic” list-growth isn’t free).

email 77

email Fundraising Rate ROI 77

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Inform donors of breaking news and/or problems as soon as possible. . Establish clear success metrics. A helper, not a hinderer. . It’s helpful to: Inform donors how their gift was used.

Donor 141

Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. What metrics are you using for mobile? Can you tell me how the channels support and enhance each other? Our website , is the hub for all in-depth information and news.

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Kindful

MARCH 16, 2021

We recommend using their 30-day free trial to further evaluate your return on investment on the tool. How you can use it: With Trello, you can better organize your team’s work with features like task assignment, timelines, productivity metrics, and calendars. The bad news? There’s actually no free plan.

Software 52

Software Free Paypal Google 52

Saleforce Nonprofit

MARCH 3, 2022

The good news is that anyone can develop a marketing strategy anchored in first-party data. Shift to data modeling with aggregate, cross-channel data. Remember, the new marketing reality means even with a first-party data approach. Measure metrics that matter. Here’s a framework with a few tips to help you get started.

Action 106

Action Change Metrics Measure 106

Connection Cafe

MAY 10, 2016

We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Via these different channels, we reached a huge number of viewers. Philly, Philadelphia City Paper, The Philadelphia Citizen, The Temple News and Philly Mag.

Arts 20

Arts Public Philadelphia Artist 20

Qgiv

AUGUST 13, 2021

This nonprofit marketing guide will cover the following topics: The Importance of Creating a Marketing Plan Nonprofit Marketing Plan Basics Nonprofit Marketing Plan: Channels to Promote Your Nonprofit. Thinking through your marketing strategy also provides the chance to evaluate your standing in your sector.

Marketing 69

Marketing Create Nonprofit Social Media 69

Media Cause

DECEMBER 6, 2023

Pt 2 Re-evaluating YOUR annual report Pt 1 Why did an agency create an Impact Report, anyway? Part 2: Re-evaluating YOUR annual report. Try to pull as much as you can from existing content across your other communications channels to avoid duplicative efforts. Pt 1 Why did an agency create an Impact Report, anyway?

Report 64

Report PDF Stats Channel 64

Care2

MARCH 26, 2009

In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Overall, the nonprofit online landscape looks good.

Convio 31

Convio Benchmark Studies Social Media 31

Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Multichannel strategies outperform single channel strategies because messaging in one channel supports messaging in another.

Digital 96

Digital Marketing Fundraising Strategy 96

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. Maybe that includes yours? Are you credible?

Communication 57

Communication Online DC Wiki 57

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Let’s dig in!

Fundraising 105

Fundraising Gift Digital Trend 105

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Provide an in-app feedback channel. Before finalizing any new strategies and plans for your app, make sure you have an in-app feedback channel for users to report issues. Communicate with your nonprofit’s team. Ask for help.

Effective 52

Effective Marketing Press Review 52

Nonprofits Source

MAY 8, 2024

Younger donors often engage more with social media and interactive platforms, whereas older donors might favor traditional channels like newsletters and emails. According to SchoolAuction.net’s silent auction guide , you should leverage the following channels to promote your upcoming auction: Email. Local news and press.

Storytelling 52

Storytelling Marketing Create Tips 52

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. By sharing success stories, program updates, and other news, you can keep donors engaged and informed about the impact of their contributions.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. It’s also allowed them to find a new audience that are not as familiar with their policy issues. But they balance news with engagement.

Policy 103

Policy Social Media International News 103

Qgiv

OCTOBER 5, 2021

Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Once you’ve divided your new and existing supporters into segments based on similarities, it’s time to decide what marketing channels you’ll use to connect with those different groups. Check them often!

Campaign 69

Campaign Practice Giving Social Media 69

Bloomerang

NOVEMBER 13, 2021

Are you going to use this to evaluate your internal operations so that you can become more efficient, more effective. You might do this with news or press releases and radio interviews, you may be looking at the reach and the listening audience to say, “How many people did you engage?” Sample metrics.

Report 79

Report Measure Impact Process 79

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. Say, let’s define our metrics. Social media is something new. set audience. picked tools.

ROI 76

ROI Social Media Slides Media 76

Bloomerang

OCTOBER 2, 2021

The good news though is there’s stuff that we think we need to get a return on our technology investment that we actually don’t need at all. Like is there a video that I can watch so that I can evaluate whether I want to use it or not?” Here are the metrics. I need a new staff person.”

Technology 102

Technology Video Nonprofit System 102

Care2

NOVEMBER 6, 2007

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur: Segment your file: Not all online subscribers are created equal, nor should they be treated equally. And follow these new donors through a year of resoliciations.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur: Segment your file: Not all online subscribers are created equal, nor should they be treated equally. And follow these new donors through a year of resoliciations.

Mail 28

Mail Social Media Online Fundraising 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

The content was high quality and based on the insights they have gleaned from their audience, highly relevant. They created materials that could be shared on Facebook and other social media channels, including some nifty infographics. All of these materials were available on a special landing page: [link].

Measure 103

Measure Facebook Help Arkansas 103