The Modern Nonprofit

AUGUST 24, 2021

This can be as simple as giving them outlets to participate as part of a community and providing channels for regular internal communication, such as a segmented volunteer email list. In addition to sending blanket follow-up emails and letters thanking them, make them feel good by giving public shout-outs on social media and your blog.

Volunteer 98

Volunteer Social Media Storytelling Causes 98

Allegiance Group

FEBRUARY 27, 2024

Think submitting a form or signing up for your newsletter or webinar. Is there a correlation between the time spent on a page and email signups? You can implement these parameters through tools like Google Tag Manager, which lets you install, store, and manage marketing tags that track user actions and collect data.

Analytics 52

Analytics Google Fundraising Track 52

OneCause

MARCH 14, 2023

What marketing channels should we use? Here are a few marketing channels to consider: Traditional advertising: Many nonprofits still find success through traditional advertising methods, such as including a print ad in the local newspaper or a hanging a flyer in the window of a local coffee shop. Now, speaking of event day….

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Forum One

MAY 25, 2023

Are there other social media platforms or channels that we can use instead to meet our outreach goals? Are people tagging you and asking if something is legitimate? Do you want your followers to sign up for an email list? They decided to focus on other platforms and directed their followers to those channels.

Government 50

Government Twitter Social Media New York 50

Get Fully Funded

FEBRUARY 2, 2022

Storytelling can be used in your email newsletters, social media posts, speeches at events, on your website and more. This can be in the first line of a social media caption or an article, or it can be in the subject line of your email. Thank you emails. Responding to DM’s, comments, and tags from followers.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Storytelling can be used in your email newsletters, social media posts, speeches at events, on your website and more. This can be in the first line of a social media caption or an article, or it can be in the subject line of your email. Thank you emails. Responding to DM’s, comments, and tags from followers.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

APRIL 20, 2021

Don’t assume a nonprofit virtual assistant is limited to basic clerical work like data entry and responding to emails. Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Nor should you. So, if you need help (and I know you do!)

Virtual 116

Virtual Work Calendar Nonprofit 116

Classy

JUNE 1, 2021

In fact, data has found that nonprofits who are hosting virtual events are using the same channels and tactics to steward donors as they would in the in-person setting. Emails (19.9%). Newsletters (15.7%). Given the impact of a simple thank you on retention rates, you shouldn’t stay limited to just one channel.

Virtual 62

Virtual Donor Fundraising Retention 62

Get Fully Funded

JUNE 1, 2021

Also, with Facebook fundraising you give up the opportunity to bring donors to your website, where they will have other ways to engage with your work, such as signing up for your newsletter, reading a compelling story, and browsing through volunteer opportunities. Send thank-you emails to donors who provide their email address.

Facebook 124

Facebook Game Fundraising Campaign 124

Get Fully Funded

OCTOBER 19, 2021

For online donations, they should get an automatic thank-you email that doubles as a tax receipt. Recent print collateral, such as a newsletter or annual report. Your emailed welcome kit could contain a link to a video giving a quick virtual tour of your programs or a personal welcome from you. They open your emails.

Donor 130

Donor Ideas Gift Social Media 130

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2007

Google announces " Broadcast Your Cause, " a nonprofit channel on YouTube. NTEN's September Newsletter has tons of excellent content, in particular check out these articles about new fundraising techniques using tools like mobile phones and Facebook. Many individuals tag hundreds of resources each week. Fundraising 2.0

Summary 50

Summary Nptech Burma YouTube 50

Qgiv

OCTOBER 27, 2021

Well, text fundraising is an easy way to add another revenue channel to your organization’s overall efforts. Did you know that it takes an average of 90 seconds to respond to a text compared to the 90 minutes for an email? Plus, with tags, conditional content, and image support, you can personalize and customize donation receipts.

Platform 52

Platform Online Fundraising Gift 52

Amy Sample Ward

JUNE 24, 2010

Good nonprofit marketing is all about knowing who is on the other side of the conversation and talking with them about your cause in ways that are meaningful for them, regardless of whether that conversation is taking place in person or over email or social media. Tags: interview marketing best practice fundraising storytelling.

Interview 140

Interview Marketing Guide Attitude 140

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. There are also a variety of content management systems (some that are free) that can help you vary your online copy and emails depending on segmentation and conditionals. We started collecting ZIP codes with email addresses sign-ups about a year ago.

Texas 80

Texas Personal Online Experiment 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. People can tag any of more than one million restaurants and markets across the United States when they find ocean-friendly seafood. Can you tell me how the channels support and enhance each other?

Mobile 111

Mobile Integration Strategy Green 111

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Donors and other supporters are accustomed to a multi-channel world.

Integration 50

Integration Marketing Mail Channel 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics. Also thinking about the "life time" value of the email address or contact information. Tags: ROI. What is your conversion rate? Need that to show the ROI. .

Social Media 50

Social Media Reflection Media ROI 50

NTEN

FEBRUARY 17, 2010

More than $250 million was raised online for Haitian relief efforts in the first 21 days after the quake through Convio powered emails, websites, and other campaigns (up from approximately $120 million in the same period during Katrina). billion emails, drive 44 million advocacy actions and power more than 3,500 websites.

Online 74

Online Giving Convio Mobile 74

Amy Sample Ward

MAY 14, 2009

Websites, Email & Constituent Management from Laura Quinn: Your website is you, online. Email is a critical channel. Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. The details of your emails are critical. design: is it clean?

Tools 100

Tools Tech Map Case Study 100

Tech Soup

JULY 5, 2011

Measurement by Channel. The following channel-based tips are all from Mazarine Treyz on Wild Woman Fundraising. " For Your Emails : Your e-newsletter software. Tag your post with "net2thinktank" and email a link to us to be included. The polls on. tools such as polldaddy."

Netsquared 56

Netsquared Tools Poll Online 56

NTEN

JULY 28, 2010

Give them pass-along content like short videos and sample email text that they can share with their friends. When they mention you on Twitter, comment on a Facebook update, or reply to your email newsletter, respond with a thanks or some other kind of encouragement. You Never Know Who’ll Come Clicking.

Websites 79

Websites Content Create Newsletter 79

NTEN

SEPTEMBER 24, 2009

That said, actual repeat giving from donors via a social network is likely understated because many of these donors have been introduced to this channel of giving less than 12 months ago. Is it sent back via Facebook or email, or will there be a snail-mail letter on the way? What about an online donor? What about the thank-you?

Donor 84

Donor Online Mail Social Network 84

NonProfit Hub

NOVEMBER 8, 2019

Add email sign-ups for newsletters or volunteering so you can capture data from your web visitors and keep them engaged with your organization. Your CMS should make it simple to edit your meta description tags. With the right toolkit, you can easily craft your posts and share your content to other channels. Data capture.

Websites 56

Websites Nonprofit Mobile Web 56

NTEN

JULY 28, 2010

Mobile sites are most commonly accessed via sent links (primarily text messages, Twitter, Facebook and email) and secondarily, through mobile search. . Your organization should have a strategy to engage its potential mobile audience at least via those primary channels. The mobile web is big today and will be huge tomorrow.

Mobile 56

Mobile Web Blackberry Phone 56

Tech Soup

FEBRUARY 12, 2009

Just use email (said with teenage sarcasm)? If you want to reach their brothers and sisters, then use email too. It's called multi-channel. I get excited by nonprofits adopting new , unusual , and even controversial social media campaigns, but I also get excited by a well-written quarterly newsletter or an unusual donor event.

Media 47

Media Social Media Social Network Nonprofit 47

NTEN

JUNE 18, 2009

Each month, I look at dozens of nonprofit websites and hundreds of nonprofit emails. The foundational elements of effective online communications are your website and email communications. and Trackable (of 60 people who opened the email, 25 clicked to the donate page and 12 donated). Maybe that includes yours? I know I would.

Communication 57

Communication Online DC Wiki 57

NTEN

SEPTEMBER 24, 2009

A well-developed email marketing campaign is essential to fundraising success. In your first email, introduce your mission, goals, timeline and achievements. Then highlight progression toward that goal in following emails to leverage donation momentum. Segmentation is another powerful tool with email marketing.

Raise 44

Raise Fund Turkey Offline 44

NTEN

MARCH 16, 2010

Like Mark Twain's famous quote, there is good news in the data -- the death of direct mail by some has been exaggerated -- but, when one looks at the data direct mail will not remain the dominate channel for soliciting and collecting gifts that it is today. Multi-channel integration is more important than ever. Is it all consistent?

Generation 56

Generation NTEN Chart Donor 56

Care2

MAY 14, 2009

Websites, Email & Constituent Management from Laura Quinn: Your website is you, online. Email is a critical channel. Use email to reach out to your constituents to let them know what you're up to or to ask them to take action. The details of your emails are critical. WomenWhoTech: Tools Galore.

Tools 34

Tools Communication Online Case Study 34

NTEN

JANUARY 27, 2010

The information in our 2009 research comes from approximately 2,300 nonprofit organizations using a combination of our online fundraising, email marketing, and integrated CRM tools. This represents a 5% decline from 2008, but remains significantly higher than other fundraising channels. Online Giving Continues to Grow.

Haiti 82

Haiti Trend Online Giving 82

Nonprofit Tech for Good

JUNE 24, 2022

Send an email to your base to let them know the sweepstakes is live and they can show their support by entering to win your amazing prize. Take advantage of your growing email list and remind them when the sweepstakes is about to close. 5) Send Regular, Dedicated Emails to Your Donor Base. Launch the sweepstakes with a bang.

Practice 240

Practice Online Fundraising Track 240

NTEN

AUGUST 25, 2009

The arrival of the Internet in the mid-1990s plus advancing communication technology means children of the current generation are growing up as native users of the Internet, email, text and instant messaging, blogging, tweeting, gaming and a host of other cyber vehicles. They've always been connected.

Generation 87

Generation Digital Internet Iraq 87

NTEN

MARCH 26, 2009

Add sharing functionality to your email templates and signatures. "Find us on Facebook") on direct marketing pieces (including both mail and email). You might think of this as another communications channel, but it's really much more. Make all of your stuff easy to find and share. That's a very good thing.

Social Media 71

Social Media Marketing Media Social 71

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. Others could tell us how many donors they needed to store in their new database, but not what the results of an email campaign had been. Mailchimp for discounted email marketing. What happens after a constituent clicks on our email links?

Technology 52

Technology Adwords Analytics Analysis 52

NTEN

JULY 23, 2009

Organizations are also using mobile advocacy to build their lists and add a new communications channel to drive response rates to other types of advocacy and online fundraising. Tags: matt wilson mobile advocacy mobile devices Newsletter NPTech NTEN. Twitter and Mobile and Mobile Advocacy.

Advocacy 36

Advocacy Mobile Voice United States 36

NTEN

JANUARY 27, 2010

The information in our 2009 research comes from approximately 2,300 nonprofit organizations using a combination of our online fundraising, email marketing, and integrated CRM tools. This represents a 5% decline from 2008, but remains significantly higher than other fundraising channels. Online Giving Continues to Grow.

Haiti 68

Haiti Trend Online Giving 68