Neon CRM

NOVEMBER 15, 2023

For these reasons and more, direct mail donor acquisition works. The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail? There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

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Mail Campaign Donor Tips 52

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Relationship Donor Build Tips 96

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

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Mail Donor Strategy Files 52

Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months.

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Donor Mail Retention History 52

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. The survey groups were members of the board, Museum donors, and the general public.

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Giving Museum New York City Boston 95

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

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Fundraising Test Advocacy Metrics 52

Bloomerang

DECEMBER 7, 2023

Self-reflection / Gift of significance Before describing three suggested actions, allow us to share something important that we’ve learned. Yet, as board members, other donors look to you to give gifts of significance. What is a gift of significance? Your generosity has been noticed, appreciated, and celebrated.

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Sample Giving Pledge Gift 98

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

Donation 52

Donation Donor Giving Demographics 52

The Modern Nonprofit

APRIL 18, 2023

Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

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Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 339

M+R

JANUARY 11, 2022

Fewer gifts, higher averages! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

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Fundraising Gift Sample Benchmark 108

Bloomerang

NOVEMBER 8, 2023

Focus on a clear and compelling message that resonates with your donors. Also, define specific fundraising goals for your campaign and communicate them to your donors. Over 450 supporters made a gift so far this year, amounting to $822,075. Send out an email campaign to your current donors, volunteers, and board members.

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Strategy Social Media Rate Gift 57

Neon CRM

NOVEMBER 14, 2023

And how does their impact compare to those of one-time donations and gifts from major donors? Don’t get us wrong: One-time donations and major gifts should both play big roles in your organization’s fundraising. Donor Loyalty: Recurring donors tend to be highly committed to your cause.

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Donation Gift Platform Nonprofit 52

sgEngage

OCTOBER 17, 2023

Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.”

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Fundraising Donor Celebrate Chicago 104

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. to submit tax-deductible gifts. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors.

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Guide Giving Nonprofit Metrics 111

sgEngage

APRIL 10, 2023

Start testing your outreach plans. Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Start testing your outreach plans.

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Demographics Retention Donor Research 75

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. This channel also tends to see positive returns—for every $1.27

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Mail Fundraising Nonprofit Channel 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

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Lesson Fundraising Digital Test 59

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. In addition to branding, you can optimize your donation page in a number of other ways to increase your donation completion rates, gift averages, and recurring donations.

Donation 111

Donation Nonprofit Gift Channel 111

Bloomerang

SEPTEMBER 27, 2021

Talk to your donors and try to secure a matching gift for the Giving Tuesday campaign. This is also the time to identify your campaign ambassadors, whether they’re board members, donors, celebrities, etc. Plan your matching gift announcements and/or special rewards (i.e. Sample Giving Tuesday timeline .

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Sample Giving Social Media Gift 106

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Major donors get the fanfare, the galas, the special one-to-one contact. Small-dollar donors are often the solid foundation, the activists, the heart of the movement.

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America Digital Audience Channel 105

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number.

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Mobile Guide Giving Fundraising 57

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. That number includes thousands of people who had never donated via social media before becoming donors! Two-thirds of donors who make gifts do no research before giving.

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Social Media Money Raise Media 227

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Giving Retention Metrics Demographics 119

Bloomerang

AUGUST 18, 2021

For many of us, summer fundraising can be frustrating because often our donor communications during this season yield less-than-ideal results. . When it comes to traditional channels, one thing you can test is a summer-long fundraising campaign. Try to come up with something that would inspire your donors to give.

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Fundraising Social Media Donor Campaign 138

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following. 1) Set up a conversion event and create a campaign.

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Facebook Fundraising ROI Virginia 228

Care2

MARCH 17, 2014

Is your nonprofit effectively engaging donors? Are you moving donors up the ladder of engagement? And, if you were surveyed on your donor engagement, would your org fall under the good, the bad, or the ugly? If they did, which channels did they use to reach out about it? And don''t just rely on automated emails.

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Effective Donor Mail Channel 72

Nonprofits Source

OCTOBER 25, 2023

And using nonprofit software to help you look at your donor data like a marketer can be your secret fundraising weapon. According to Double the Donation’s guide to donor data , this information can give you insight into donors’ backgrounds and motivations. Where are your donors most responsive? Test your content.

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Marketing Support Demographics Nonprofit 52

Bloomerang

JUNE 28, 2021

In the second article, I explored the importance of building a donor experience that resonates with today’s constituents. . Donor experience. If you have one, you’ll be stronger and better positioned to connect with donors and all of your constituents. Be Aware of Different Types of Othering, Especially Donor/Non-Donor.

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Culture Strategy Nonprofit Philanthropy 112

Allegiance Group

JUNE 7, 2023

These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. Given the high cost of new donor acquisition, the best course of action may be to focus on the supporters you already have and get them more involved in your mission. 10) to major gifts (e.g.,

Donation 52

Donation Practice Fundraising Gift 52

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.

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Channel Fundraising Offline PowerPoint 59

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship. Donor stewardship. Major gifts.

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Strategy Develop Fundraising Nonprofit 105

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Here are a few ideas as you begin preparations: Engage with your existing prospects and donors BEFORE November. Donor Acquisition. Keep up your sustainer program.

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Action Campaign Trend Tips 52

Forum One

JUNE 10, 2021

It might sound like a lot of work, but small steps could make a big difference in turning website visits into donor conversions, and mission-driven organizations have a lot to gain by spending time on personalizing their fundraising appeals. The goal here is to identify user segments that are underperforming as donors.

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Personal Online Giving Oregon 49

sgEngage

AUGUST 22, 2023

Using the steps below, you can cut out the inner critic and jump ahead to the good stuff: rallying donors to your cause! Open that blank doc and start by answering questions like: “What impact can our donors make by contributing to our mission this year?” Step Two: Test out these messages with a social media post.

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Fundraising Generation Education Feeds 70

M+R

FEBRUARY 18, 2022

it’s like the long stretchy mozzarella of metaphors), it’s also a time for testing some new ingredients. Halfway through our test, we added QR codes to our ads to help drive more people to the site. Unique audience segments included Gift Givers, In-Market for Children’s Gifts, and In-Market for Stuffed Animals & Plush Toys.

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Team Fun Yahoo Amazon 52

Media Cause

JUNE 22, 2021

Advocates aren’t donors. Donors aren’t advocates. That means advocacy can play a critical role in supporter engagement and prospect acquisition to drive individual giving gains and grow donor lifetime value — even if your organization is a nonpartisan 501(c)(3). Or so says the urban myth. Daisy Chains and linked actions.

Advocacy 101

Advocacy Digital Fundraising Global 101