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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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[ASK AN EXPERT] When Should We Give Donors Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? The Millennial Impact Project studied why donors across generations start giving.

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. I prefer a different donor paradigm.

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What’s The Difference Between A Principal Gift And A Mega Gift?

Bloomerang

There is one term though that has stood the test of time. The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors.

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Do a Gut Check With Your Donor Portfolio

NonProfit PRO

Even if you have 150 donors in your portfolio right now — the maximum number of donors in a qualified portfolio — my guess is that over half of them would not pass the gut-check test. If you’ve never done this gut-check exercise, I urge you to do this immediately.

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Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

Shine a spotlight on your volunteers Hearing heartfelt stories about why your cause is important to them will amplify your messaging and help make it resonate with prospects and donors, deepening their emotional connection to your organization and fostering long-term support.

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