Connection Cafe

NOVEMBER 17, 2009

Yesterday, James Young and myself had the opportunity to present to packed house of nonprofit organizations on social media at Convio Summit. Organizations have to be willing to think outside the box and yes, even make mistakes when forming the initial strategies. Integration is going to be key in 2010.

Social Media 45

Social Media Convio Media Social 45

NTEN

FEBRUARY 17, 2010

Alan Cooke, Convio. While system data and trends show online giving is growing, consumer research reinforces the need for nonprofits to focus on how they integrate online and other technology into their marketing and development programs – not just for today, but for the future. . To get your invitation visit [link].).

Online 74

Online Giving Convio Mobile 74

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

OCTOBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They are all recent or current Care2 clients.

Convio 28

Convio Award Social Media Advocacy 28

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

NTEN

MARCH 16, 2010

Tad Druart, Convio. Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. Multi-channel integration is more important than ever.

Generation 56

Generation NTEN Chart Donor 56

NTEN

NOVEMBER 2, 2009

Meg Murphy, Convio. [Ed. Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Organizations of all sizes can get into the game, you just need a playbook. Organizations of all sizes can get into the game, you just need a playbook. You can read all the details here. ].

Convio 76

Convio Mail Newsletter Game 76

Connection Cafe

APRIL 17, 2012

So, how does this act of caring and sharing apply to you and your organization? Dual channel donors give the most: On average, dual channel donors give $123.29 Dual channel donors give the most: On average, dual channel donors give $123.29 Are you engaging in multiple channels, including mobile and social media?

Offline 34

Offline Channel Music Convio 34

Connection Cafe

MARCH 12, 2012

You’ve probably noticed that many of us at Convio have been thinking and talking a lot about multichannel communication with constituents. As part of a broader CRM strategy, multichannel campaigns are critical for nonprofit organizations to be thinking about. They are similar but I believe the nuanced differences are important.

Storytelling 51

Storytelling Interaction Channel Technique 51

Connection Cafe

SEPTEMBER 23, 2010

Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar). Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

NTEN

JUNE 29, 2011

Or do: maybe they'll make another video like this one (complete with integrated marketing channels ). If LinkedIn remains as mysterious to you as it does to us, Event360 has compiled some great tips on using LinkedIn to promote your organization. Oh, and: Convio has a new " Online Fundraising Guide ", too.

Linkedin 57

Linkedin Convio Template YouTube 57

Connection Cafe

MARCH 2, 2011

Kent Gilliam is the Convio Community Manager. Be sure to follow him and keep in touch with other Community members, download free kits and sign up for free trainings and webinars here (for Convio clients only). Have you asked your constituents what they want to know about your organization? So how do you see your organization?

Integration 40

Integration Convio Measure Retention 40

Connection Cafe

AUGUST 10, 2011

Every year at Summit , our client conference, we honor organizations that are doing truly innovative things, whether its tech-related, campaign-specific or data management brilliance. Our call for Innovator nominations end this Friday, August 12th at midnight, so if you're a Convio client we really hope you will submit!

Baltimore 28

Baltimore Convio Award Conference 28

Connection Cafe

APRIL 28, 2009

Yesterday, I checked out the session “Community organizing and online organizing: can they go together?” The session covered interesting points on the debate between community and online organizers and ways to overcome the resistance within an organization. Campaign: win on specific interests.

Organization 23

Organization Community Online Offline 23

Connection Cafe

NOVEMBER 23, 2011

How can I integrate social media marketing efforts with other channels? But, think, too about using your social media channels to share your results and thank your donors. Did your organization do some sort of gift, food drive or animal adoption this holiday? Everyone is talking about social media these days.

Social Media 55

Social Media Media Social Hints 55

Connection Cafe

OCTOBER 14, 2011

Mobile Commons is a Convio partner and they have just launched Mobile Advocate - A new product integrated with Convio Luminate and designed to drive targeted advocacy phone calls from the web or SMS. Today I'm going to share the first 5 steps recommended for organizations getting started with mobile.

Mobile 27

Mobile Tips Convio Integration 27

Connection Cafe

APRIL 19, 2010

Covering both Facebook and Twitter basics for nonprofit organizations, Nicci and Sean did a very important thing in their presentation: they explained why fundraising professionals should care about year-round relationships versus simply making "the ask" at predefined times of the year. Do you really want to do this? -

Social Media 55

Social Media Professional Associations Conference 55

Connection Cafe

OCTOBER 20, 2011

If you've read our major donor study The Wired Wealthy: Using the Internet to Connect with Your Major and Middle Donors , published in 2008 by Convio , Sea Change Strategies , and Edge Research , then you already know a few important things about major donors: half of wired major donors say that online giving is their preferred giving method.

Donor 34

Donor Convio Gift Channel 34

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. They are the folks who interface with the mobile carriers and ensure that your organization ultimately receives the donations. Author: Guest Blogger.

Mobile 30

Mobile Blackberry Convio United States 30

Connection Cafe

APRIL 9, 2010

If you currently work in a nonprofit organization, or the corporate world for that matter, you've no doubt had a conversation in the past year about "generational differences" today. How likely is someone in Generation X going to donate to my organization? Author: Jordan Viator. My main takeaway? Newsletters, newsletter, newsletters!

Generation 50

Generation Research Relationship Donor 50

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

JUNE 14, 2011

Because we’re immersed in “CRM” every day here at Convio , it occurred to me that we probably tend to get caught up in a vocabulary of terms that are foreign to most people. Constituents – In CRM, constituency means ALL people with a relationship to your organization. There are multiple channels.

Channel 33

Channel API Picture Profile 33

See3

APRIL 6, 2009

Sexton joins See3 from Easter Seals, the 8th largest nonprofit organization in the United States, where she served as Assistant Vice President, Interactive Marketing. We are thrilled that Shirley is joining See3 and bringing her vast knowledge of online fundraising and her sector leadership to our organization,” said Michael Hoffman See3 CEO.

Interaction 49

Interaction Director Marketing Fundraising 49

Connection Cafe

JANUARY 17, 2011

Where should they be prioritized in your nonprofit’s integrated marketing strategy? Consider the benefits and challenges of third-party and social giving sites before integrating them into your fundraising plan. Consider how your organization can optimize your website and emails for the best mobile experience.

Integration 29

Integration Convio Trend Mobile 29

Connection Cafe

JULY 7, 2011

The following post is by Sheetal Persaud at hjc New Media , a Convio partner in Canada. Hjc specializes in integrated fundraising, brand building, and campaigning. Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Too many organizations spend a lot of money renting prospect lists.

Convio 24

Convio Benchmark PowerPoint Rate 24

Connection Cafe

APRIL 7, 2011

Reprinted from Feb/Mar 2011 issue of Convio Connection : interview with Dave Hart, Chief Technology Officer, Convio. It doesn’t matter if I’m talking to an executive director, a CIO, or a director of development – they all want more insight into how their organization interacts with its constituents.

Offline 30

Offline Integration Convio Database 30

Connection Cafe

NOVEMBER 8, 2011

The following post is by Dennis McCarthy, Convio's VP of Strategy and Organizational Practice. This year’s winner of Best Integrated & Multi-Channel Campaign was The Trust for Public Land , an organization founded in 1972 to protect land for the public to enjoy as parks and public spaces. Author: Guest Blogger.

Convio 26

Convio Mail Lesson Channel 26

NTEN

JUNE 29, 2011

If you're on Convio, sourcing Facebook recruits is easy. To help us make the most of this channel, we're planning to run a social media append to determine which members of our eFile are also on Facebook, and reach out to invite them to "LIKE" our Facebook page. Everyone who comes into our file is sourced. (If

ROI 94

ROI Facebook Advocacy Social Media 94

Connection Cafe

JANUARY 8, 2010

Personally, I’m already a week into my New Year diet and exercise regimen, but for nonprofit organizations, resolutions can be used to revitalize a number of initiatives around organization efficiency, relationships with donors and new goals to make a number of areas of better for both the nonprofit and its constituents.

Jordan 30

Jordan Offline Channel Exercise 30

Connection Cafe

AUGUST 1, 2013

Channel Marketing Manager. So what’s an organization to do? According to the 2012 Convio Benchmark report, an email address is worth the $12.92 in annual donations for your organization. This starts with the line, or website, where the ticket purchase happens and extends until after their visit with your organization.

Donor 44

Donor Benchmark Museum email 44

Connection Cafe

JULY 16, 2010

And with such impressive growth in the world on online fundraising, nonprofit organizations are realizing the power of the Internet more and more with each passing day and looking for best practices to help leverage the Internet to raise funds. A new nonprofit online fundraising guide from Convio does just that.

Guide 38

Guide Online Fundraising Jordan 38

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. What have you found that works?

Social Media 53

Social Media Media Social Social Network 53

NTEN

NOVEMBER 2, 2009

Unlike credit card companies, airlines or any number of other consumer-oriented businesses, nonprofits today still depend largely on employees to manually integrate all information about each constituent for marketing purposes. Nonprofit organizations simply have not had the resources to make use of similar solutions.

United Arab Emirates 36

United Arab Emirates Activities Active Activism 36

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

Guest Post By Dennis McCarthy is Convio’s. We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Integration on both fronts is imperative.

Channel 104

Channel Giving Donor Offline 104

Connection Cafe

JANUARY 29, 2009

During the 2009 DMA Nonprofit Federation’s Washington Nonprofit Conference this morning, keynote speaker Meaghan Burdick, Director of Direct Marketing, Obama for America spoke about the success of President Obama’s campaign at using multiple channels to reach, engage and inspire supporters around a movement for change.

Marketing 20

Marketing Campaign Channel Tips 20

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44