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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. The organization and its members work at the international, national, and local levels to realize the vision of a world in which women’s rights are recognized as human rights and every woman is able to achieve her full potential.

professionals

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[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Nonprofit Tech for Good

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Presented by: Rebecca Alfred , Charity Relationship Lead at Trellis.org. Cost: Free.

Marketing 203
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Top Advertising Tips for Nonprofit Organizations

Media Cause

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52
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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Does your union offer member-facing software that simplifies dues payments?

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Choose Your Channels Wisely.

Marketing 246
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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. Water.org’s Senior Content Creator, Moree Lambeth explains. “As