Qgiv

APRIL 11, 2023

Having the right people in the room is the deciding factor between a good event and a great one. But how do you know who to invite to upcoming events? Reading donor signals is a key step in deciding who to invite to your events! Connect Giving, and even attending events, are deeply personal acts your supporters make.

Donor 104

Donor Survey Social Media Database 104

Nonprofit Tech for Good

JULY 13, 2020

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Watch Video.

Social Media 332

Social Media Content Media Social 332

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Let’s jump in. .

Mail 62

Mail Channel Strategy Fundraising 62

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool.

Marketing 97

Marketing Virtual Awareness Platform 97

AccelEvents

NOVEMBER 2, 2021

Attendees at your next event will be no different, and a mobile event app can boost attendee engagement and give attendees an experience in a medium that’s familiar and comfortable for them. . Your attendees will expect that there will be a mobile component to your event, and if there’s not, they are not likely to be as engaged.

Mobile 69

Mobile Virtual Poll Synchronous 69

AccelEvents

JULY 6, 2021

With the rise in online and hybrid events, more brands are using a combination of the two genres, as part of their event marketing strategy. What’s more, coordinating your event marketing strategy with your brand’s overall marketing goals can be challenging! Fortunately, marketing your event is a lot like marketing your brand.

Guide 95

Guide Virtual Registration Integration 95

Qgiv

FEBRUARY 7, 2023

Fundraising events can be a stressful challenge for some organizations. Throughout all the planning for the event, there’s one important question that can cause a lot of worry: will there be enough people attending the event? Before you get overwhelmed, read these 7 effective tips to increase fundraising event attendance.

Effective 98

Effective Tips Fundraising Registration 98

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. These groups can include partners, contributors, affiliates, event attendees, learners, and more – and they can be a great source for new members. One example of thought leadership is this blog!

Create 169

Create Strategy Associations Registration 169

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Online events, hybrid events , and even in-person events are critical drivers of brand campaign success. But, there are many other opportunities to take advantage of in the event marketing funnel. . Your Event Marketing Funnel. Not sure where to start?

Marketing 91

Marketing Registration Map Virtual 91

Achieve

JUNE 21, 2023

As a nonprofit professional, you know that fundraising events are a key part of your organization’s fundraising portfolio. You also know that sponsorship revenue is crucial to the event’s bottom line and your nonprofit’s return on investment. Because working together makes it a true win-win.

Nebraska 52

Nebraska Fundraising Sponsor Channel 52

AccelEvents

SEPTEMBER 4, 2020

But, with the world trying to figure out a new normal amidst the coronavirus pandemic, most live events have been canceled or postponed indefinitely, leaving networking as something of an afterthought. The event industry has shifted toward hybrid or virtual event formats, but what does that shift mean for networking events?

Virtual 98

Virtual Hosting Network Industry 98

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Previous event attendance.

ROI 81

ROI Marketing Strategy Sponsor 81

Neon CRM

NOVEMBER 16, 2023

Has your mission pivoted due to a global or local event? Here’s an example. Conversely, what would happen to your community without your nonprofit’s presence? Take, for example, “we do.” 10 Awesome Nonprofit Mission Statement Examples 1. Have you limited or expanded your service area? What Is Your Impact?

Examples 95

Examples Language Iowa Nonprofit 95

Nonprofit Tech for Good

APRIL 20, 2020

With in-person events postponed for the foreseeable future, digital opportunities own the stage. . To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Kindful

APRIL 28, 2021

Events are typically near the top of every nonprofit organization’s list of disrupted activities and strategies. Thankfully, many organizations were able to shift to a virtual event format with limited disruption and, in some cases, even greater success than their previous in-person incarnations. 40% postponed an event.

Fundraising 134

Fundraising Virtual Offline Michigan 134

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

Nonprofit Tech for Good

MAY 8, 2020

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 295

Storytelling Digital Channel Profile 295

.orgSource

FEBRUARY 12, 2024

Use Data as a Connector Integrated planning isn’t a one-time event. This collaboration improves customer service, events, and user-friendliness across platforms and has a significant impact on member satisfaction. Integrated goals, objectives, and tactics keep everyone on point. Data is an important connector.

Collaboration 221

Collaboration Marketing Integration Trend 221

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . The Shift in Events. The Changing Role of the Event Marketer.

Guide 93

Guide Virtual Registration Platform 93

Classy

JULY 14, 2021

The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. We recently wrapped up our 2021 Collaborative: Virtual Sessions event here at Classy. The event brought together over 50 speakers and thousands of nonprofit professionals from across the social sector.

Virtual 105

Virtual Professional Marketing Fundraising 105

AccelEvents

SEPTEMBER 1, 2020

Hybrid events allow an event organizer to combine a traditional live event with a virtual event. While hybrid events are rapidly growing in popularity, they are not without their challenges. One of the most significant issues facing any event, but particularly those in a hybrid model, is that of attendance. .

Virtual 98

Virtual Audience Technique Industry 98

Allegiance Group

FEBRUARY 27, 2024

These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. You can track up to a million events a day with the free version.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. For example, Meta and TikTok both offer on-platform lead forms.

Social Media 97

Social Media Guide Media Social 97

The Modern Nonprofit

JANUARY 2, 2024

Your next game-changing testimonial could be just a conversation away. Consider using surveys, direct interviews, or informal conversations to initiate this process. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This widespread use maximizes their impact.

Story 104

Story Guide Support Analysis 104

AccelEvents

SEPTEMBER 4, 2020

But, with the world trying to figure out a new normal amidst the coronavirus pandemic, most live events have been canceled or postponed indefinitely, leaving networking as something of an afterthought. The event industry has shifted toward hybrid or virtual event formats, but what does that shift mean for networking events?

Virtual 52

Virtual Hosting Network Industry 52

Nonprofits Source

FEBRUARY 22, 2024

With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM). Events page. This is a great strategy for marketing your nonprofit event and engaging your audience.

WordPress 52

WordPress Content Strategy Create 52

Neon CRM

MAY 31, 2023

Multi-Channel Campaigns Can Lead to a 204% Higher Conversion Rate Have you ever planned a fundraising campaign as a direct mail campaign, email campaign, or in-person event campaign? A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. .

Test 325

Test Facebook Charity Profit 325

Get Fully Funded

JANUARY 24, 2024

While QR codes might not be as “fun” as finding a new fundraising event idea , they’re still a valuable way for your nonprofit to improve its fundraising capabilities. For example, if you’re an animal shelter nonprofit, you could label your $25 donation option with “a month’s worth of food for a puppy.” Giving impact labels.

Fundraising 59

Fundraising Evaluation Rate Gift 59

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

Facebook 236

Facebook Fundraising ROI Virginia 236

Qgiv

JUNE 10, 2022

She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. Types of Online Fundraising Events. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This is where segmentation comes into play. .

Retention 94

Retention Communication Donor Strategy 94

The Modern Nonprofit

APRIL 7, 2024

Many fundraisers feel awkward promoting their cause or event, even if it’s for an organization or issue they care deeply about. Give first – Lead by example and get the ball rolling with your own contribution. For example, a giving campaign could be paired with a memorial event honoring past members or volunteers.

Challenge 59

Challenge Donation Tips Fundraising 59

.orgSource

MAY 15, 2023

Use Data as a Connector Integrated planning isn’t a one-time event. This collaboration improves customer service, events, and user-friendliness across platforms and has a significant impact on member satisfaction. Integrated goals, objectives, and tactics keep everyone on point. Data is an important connector.

Collaboration 221

Collaboration Marketing Team Integration 221

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Achieve

SEPTEMBER 8, 2020

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Design a conversion-optimized donation page. Research trends in event technology. . Test your giving page.

Virtual 52

Virtual Tech Tips Fundraising 52