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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. At a recent.orgCommunity event, I was excited to see a colleague who just started a new business. But when you make the effort, there will be some familiar faces at the next event. Walk into the event, knowing the three things you want to achieve.

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[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Nonprofit Tech for Good

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Topics include: Specific tactics to add to your event marketing schedule (plus a schedule outline).

Marketing 194
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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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Streamline Event Management with Accelevents and HubSpot

AccelEvents

Over the past few years, the demand for event management platforms has reached an all-time high. Once in-person events were no longer an option in 2020, marketing, sales, and other customer-facing teams pivoted to virtual events. Benefits of Using The Accelevents Event Management Platform with the HubSpot CRM.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Choose Your Channels Wisely.

Marketing 246
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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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