Nonprofit Tech for Good

NOVEMBER 13, 2013

In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter.

Practice 268

Practice Communication United Kingdom New York City 268

Nonprofit Tech for Good

FEBRUARY 2, 2024

Now more than ever before, our world is online. Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. If a business is interested in a custom sponsorship, you can create packages and get their logos online in just a few minutes.

Sponsor 296

Sponsor Digital Channel Nonprofit 296

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 I was wrong.

Social Media 223

Social Media ROI Media Myspace 223

EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more. Appetizer - Social Media.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Nimble AMS

MARCH 30, 2023

If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Increase efficiency.

Associations 138

Associations Software Difference ROI 138

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” 22 Online Donor Acquisition Tactics. Online quizzes. The biggest mistake is not matching the campaign ad with the ask the landing page makes on your website. Scan sites like Change.org or Care2.com

Ideas 98

Ideas Donor Work Online 98

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Don't change the "Campaign Name" across mediums; use "Campaign Content" to differentiate between ad versions. We found that each new subscriber cost: $2.12

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I am honored to be a part today’s WomenWhoTech online summit. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. The Four I’s of ROI. ROI Analysis Must Begin With SMART Objectives.

ROI 103

ROI Social Media Media Social 103

Byte Technology

JANUARY 14, 2022

This was not a completely clean slate, but they had no online history (footprint) or presence. The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. And being online NOW was essential to ensure having new patients scheduled for when they did open their doors.

Marketing 243

Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

OCTOBER 1, 2020

To use a drip-email campaign, determine what your end goal is, or your call to action. Using DonorPerfect’s partnership with Constant Contact can make drip campaigns easy and effective. In DonorPerfect, you can build a filter that identifies all donors who should be part of the email campaign. Examples: Make a second gift.

Retention 339

Retention Donor Gift Rate 339

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. 7 Online Fundraising Ideas (That Actually Work): 1. Saw a 2X ROI on ad spending.

Ideas 111

Ideas Donation Online Strategy 111

NTEN

JUNE 29, 2011

By Heather Shelby, Online Membership Associate, Environmental Defense Fund. When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie! So, what do you think?

email 52

email Rate ROI Social Media 52

Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Consider pairing each direct mail campaign with email follow-ups that reinforce the key message and encourage supporters to donate online. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 271

Social Media Hype Free Media 271

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Blogging allows your social media manager to easily do that and if the blog is well-designed, then the ROI from blogging can transform your social media campaigns. Facebook, Twitter, and Foursquare are not miracle-producers.

Social Media 269

Social Media Skills Management Media 269

Amy Sample Ward

JANUARY 15, 2010

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? what about calls to action that aren’t online? annanten : @rootwork list building is just a strategy to engage more folks in your campaign.

Campaign 108

Campaign Org Social Media Measure 108

Nonprofit Tech for Good

JUNE 21, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 241

Social Media Honolulu San Francisco Singapore 241

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 234

Social Media Free Media Hype 234

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Don’t be afraid to make some last-minute changes to your campaign if the data supports them. Segment your audience. Don’t worry, it doesn’t need to be complicated. Get in touch here!

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Gift Consultant Audience email 207

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The

Asia 203

Asia Social Media Practice Free 203

TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. And for good reason, too. 78 cents each.

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Stats Content Marketing Change 226

TechImpact

JULY 22, 2014

The first step to gathering more email addresses is leveraging the power of your nonprofit’s most powerful online asset. Integrate with offline campaigns. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. Its website. Ask for non-financial support.

email 170

email Offline ROI Hunger 170

CauseVox

MARCH 11, 2022

With these advantages in mind, if you’re working to raise money for a small nonprofit, we recommend the following fundraising ideas to boost your ROI. Crowdfunding campaigns are a popular way to spread the word about your cause via social media without breaking the bank. Bring your raffle into the 21st century by hosting it online.

Fundraising 80

Fundraising Org Cancer Gift 80

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 249

Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

Social Media 278

Social Media Training Train Media 278

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. 1) Kindful :: kindful.com. 5) Neon :: neoncrm.com. 8) Salsa :: salsalabs.com.

Relationship 231

Relationship Software Management Pledge 231

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). The webinar then closes with a discussion about how social media is directly resulting in an increase online giving and will demonstrate click-by-click how to use Excel to track and report your nonprofit’s Social Media ROI. The webinar begins with defining Web 1.0

Asia 259

Asia Social Media Library Singapore 259

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Your text-to-give campaigns will be safe when you use secure fundraising tools and a reputable service provider.

Mobile 56

Mobile Guide Giving Fundraising 56

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Of course, online petitions also make great Status Update content.

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Newsletter Social Media Build Media 254

Nonprofit Tech for Good

MAY 31, 2020

This might include sending t-shirts and other event goodies to participants as well as “virtual-only” type Zoom kickoffs or online challenges. See how this NPO moved their fundraising event online. They give online through your website and emails. How can you get an ROI in the digital literacy skills we are all developing?”.

Survey 337

Survey Virtual Nonprofit Sponsor 337

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year.

Analysis 52

Analysis Project Donor Retention 52