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Are you getting the most out of your retention data?

Association Analytics

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 169
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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

Digital 94
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. With membership marketing, the key is to build loyalty. Analyze Performance.

Analytics 169
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

Donor 278
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Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website

Nonprofit Tech for Good

WP Engine’s one-click staging for testing plugins or new features. Multiple Staging Sites – you can make a copy of your WordPress website to test new plugins before adding them to a live site. Three “staging” environments are included, along with one-click staging for need basic plugin testing. 3) Kinesta :: kinsta.com.

WordPress 249
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50 Social Media Content Ideas

Connection Cafe

Tim made an A on his math test!) Any other ideas to fill the social media content queue with? Mission Moments Photo of your mission in action Quote from service recipient At-home activities (ex. Remember to turn off lights when you leave a room.) Success story (ex. Your video PSA. Stop by our south clinic for a flu shot.)

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

They push info out to donors and they forget that communication is a two-way street. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart. If you don’t know, I suggest you go test your own “Donate” button right now to find out.