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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

In fact, giving predictions continue to follow an increasing trend across the next five years. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Mail stats. Mail stats.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

A History of How Modern ESG Came to Be by Kayla Barnes, Blackbaud. American Rescue Plan Act: Impact on Nonprofits and Other Social Good Organizations by Sally Ehrenfried, Blackbaud. 6 Creative Data-Driven Ways to Fundraise During Nurses Week 2021 by Tanya Cole, Blackbaud. Interested in contributing to sgENGAGE in 2022?

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Using Data to Make Annual Giving Work for You

sgEngage

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? You might even have another job to do in its entirety.

Data 97
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Insights from the Blackbaud #GivingTuesday Trends Report

Tech Soup

TechSoup donor partner Blackbaud recently released a report that digs deep into the #GivingTuesday results over three years to reveal the patterns that are emerging from this increasingly important national day of charitable giving. Key Findings of the Blackbaud Report. The next GivingTuesday is on December 1, 2015.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

USD ( Blackbaud Luminate Online Report ). 11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ).

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