Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The Science of Email by Steve MacLaughlin , Director of Ideas Labs at Blackbaud. Expanding Beyond the Fundraising Event by Robyn Mendez , Solutions Architect at Blackbaud. Integrated Marketing: Yesterday and Today by Dennis McCarthy , Integrated Marketing Expert and Director of Enterprise Sales at Blackbaud. Happy Friday!

Content 120

Content Marketing Free Fundraising 120

NTEN

SEPTEMBER 9, 2010

Steve MacLaughlin, Blackbaud. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Blackbaud Index of Online Giving found that large organizations (more than $10 million in revenue) are up 14.9% Online Giving Remains Positive. Multichannel is Magic.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% This online versus offline wall is mostly in our own heads.

Online 36

Online Giving Offline United States 36

Connection Cafe

JANUARY 29, 2015

Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. For me it all comes down to a renewed focus online. Develop awesome content.

Offline 20

Offline Support Online Strategy 20

NTEN

FEBRUARY 25, 2010

So, the results of the study conducted by BlackBaud and Charity Dynamics aren't surprising, but they are extremely clear: If you're not providing your event participants with a way to use social media in their fundraising, you're missing the boat. Tags: blackbaud charity dynamics events NPTech Social Media Fundraising.

Social Media 80

Social Media Tools Media Social 80

Connection Cafe

AUGUST 3, 2020

Apply analytics to all your channels and uncover problems to be mapped. Bring them together online or offline to problem solve and improve constituent journeys. The Connected Office is how Blackbaud describes the innovative technologies and strategies that improve internal communication to better fundraising organizations.

Results 41

Results Donor Map Case Study 41

Care2

NOVEMBER 13, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. If you have been following the Death of Direct Mail debate, you should note that Direct mail is alive and well, but it’s on the decline according to Blackbaud.

Charity 77

Charity Studies Money Donation 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

The Blackbaud Index of Charitable Giving has shown an overall negative trend in year-over-year giving since August 2012. The Blackbaud Index is a broad-based fundraising index that reports total giving trends of 2,984 nonprofit organizations representing $7.8 billion in yearly giving on a monthly basis, both offline and online.

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson? The lesson?

Donor 58

Donor Offline Mail Channel 58

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Saying Thanks. Looking for information on increasing event fundraising revenue?

Relationship 208

Relationship Raise Tips Fundraising 208

Connection Cafe

APRIL 14, 2017

The latest figures from the Blackbaud Index for Canadian giving and U.S. Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. And yes, you should post regular updates to Facebook, Twitter, and other social media channels.

Online 41

Online Giving Mail Channel 41

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). The webinar provided a blueprint for navigating the daunting process of pitching your leadership team on needed technology for your organization.

Technology 44

Technology Leadership Offline Demographics 44

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Tags: NPTech Fundraising blackbaud email.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

SEPTEMBER 21, 2012

There are other awesome sustainer sessions too in addition to ours: Attracting Loyal Donors through Sustainer Giving Programs presented by Carol Rhine, Principal Consultant at Target Analytics, a Blackbaud Company - this session is also on September 30 at 4:15pm.

Giving 34

Giving Europe Blackbaud Analytics 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

In my spare time, a video crew was following me around to create a short piece for Blackbaud Conference on October 20-21st in Washington, DC as part of the keynote to be delivered live by Allison. (I’ll I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.).

Boston 95

Boston Network Story Nonprofit 95

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. They key to raising more money is to figure out how to utilize offline and online channels together.

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Offline Results Fundraising Blackbaud 279

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Push out quality content without fail and participate in social channels. Make it easy for people to give online and offline while also showing people how you are using their money. Frank is a Consulting Manager at Blackbaud Internet Solutions. Reach new supporters, donors and volunteers.

Goal 94

Goal Strategy YouTube Demonstration 94

Connection Cafe

DECEMBER 8, 2020

Start with their past preferred communication channels. It enables you to reach potential supporters who you never would’ve crossed paths with offline. For more information on the impact of peer-to-peer fundraising, check out the 2019 Blackbaud Peer-to-Peer Fundraising Study. Personalized Outreach. Create an engaging website.

Practice 33

Practice Donation Online Fundraising 33

Nonprofits Source

JANUARY 23, 2023

They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. Allegiance Group Allegiance Group partners with nonprofits and associations to inspire action and achieve more through fundraising, marketing, and technology solutions.

Grant 52

Grant Google Management Guide 52

sgEngage

MARCH 15, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. billion in yearly revenue on a monthly basis, both offline and online.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

NetWits

FEBRUARY 17, 2012

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. The trend towards online fundraising is an important one to pay attention to.

Offline 275

Offline Donor Online Aggregator 275

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

Online 234

Online Fundraising Offline Mail 234

Bloomerang

JULY 17, 2023

If offline donors get a personal note, welcome package, and maybe a token gift, make sure your online donors get the same relationship-building touches. A subsequent study by Chuck Longfield at Blackbaud reconfirmed these findings. TIP: Attach a brief video or a photo showing how their gift will be used.

Donor 82

Donor Nonprofit Mail Gift 82

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 2010 Online Giving Report by Blackbaud.

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 27, 2011

Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. This varies a lot by sector and online giving type, but is still significantly larger than the average offline gift. When does most of the online giving happen?

Raise 85

Raise Money Online Giving 85

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. smaclaughlin Kenny.

Trend 78

Trend Online Giving Offline 78

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Automated Features No specific automation tools are mentioned on the company’s product page.

Software 52

Software Fundraising Oracle Structure 52

Care2

JULY 15, 2013

Multi-Channel Loyalty Programs: Increasing Customer Engagement and Frequency July 16, 2013. Next generation loyalty platforms have made it easy for brands to reward consumers for engaging online and offline through any channel: web, social, mobile, retail, and now email. Webinar, 1pm EST. Cost: Free.

DC 62

DC Washington Atlanta Celebrate 62

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. In many ways, effective fundraising emails are similar to offline fundraising letters: they must be compelling and emotional. Remember that your school and its mission matter to your readers.

Education 23

Education Fundraising Mail Offline 23

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have offline and well as online channels ready to go? Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have email templates ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Care2

OCTOBER 6, 2011

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. According to a recent Blackbaud study, online fundraising grew 34% and raised over $20 billion dollars in 2010. 32% of online donors earn $100K+ VS 18% of offline donors. Check out infographic below by Blackbaud.

Offline 71

Offline Donor Online Blackbaud 71

Bloomerang

APRIL 30, 2021

If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. Which channels should I use? And then 51% says which channel should I use, and then some other. Okay, let’s see.

Donor 84

Donor Video Practice Gift 84

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! Actually, it’s single channel communication that’s dead. Donors flip channels. Is it easy?

Mail 78

Mail Trend Offline Blackbaud 78