NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors.

Offline 35

Offline Donor Online Retention 35

Connection Cafe

AUGUST 3, 2020

When you see increasing donor attrition rates or decreasing event participants, try walking in their shoes. Peace Arch Hospital Foundation was losing more donors than it was gaining. Apply analytics to all your channels and uncover problems to be mapped. Of course not. Then why are you asking that of your supporters?

Results 41

Results Donor Map Case Study 41

sgEngage

MARCH 15, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. billion in yearly revenue on a monthly basis, both offline and online.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Increase Communication Effectiveness Through Multi-channel Marketing.

Consultant 196

Consultant Free Strategy Slides 196

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! Actually, it’s single channel communication that’s dead. Donors flip channels. Is it easy?

Mail 78

Mail Trend Offline Blackbaud 78

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson?

Donor 58

Donor Offline Mail Channel 58

sgEngage

DECEMBER 27, 2011

Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. This varies a lot by sector and online giving type, but is still significantly larger than the average offline gift. When does most of the online giving happen?

Raise 85

Raise Money Online Giving 85

NTEN

SEPTEMBER 24, 2009

Steve MacLaughlin, Blackbaud. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The Science of Email by Steve MacLaughlin , Director of Ideas Labs at Blackbaud. Expanding Beyond the Fundraising Event by Robyn Mendez , Solutions Architect at Blackbaud. Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith, VP of Marketing at Event360. Want to Raise Money Online? Happy Friday!

Content 120

Content Marketing Free Fundraising 120

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. Older donors don’t give online Wrong. 25% of donors aged 65 and older give both online and offline.

Trend 78

Trend Online Giving Offline 78

NTEN

SEPTEMBER 9, 2010

Steve MacLaughlin, Blackbaud. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Blackbaud Index of Online Giving found that large organizations (more than $10 million in revenue) are up 14.9% Online Giving Remains Positive.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Let’s continue to focus on delivering multichannel giving experiences for donors. Donor behavior is keeping pace with consumer behavior. Hint: Donor behavior is consumer behavior.).

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Greater scrutiny from donors. Multi-Channel Fundraising = Optimism. As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Digital Marketer at Blackbaud and blogs at npNGAGE.

Challenge 115

Challenge Strategy Fundraising Channel 115

NTEN

FEBRUARY 25, 2010

So, the results of the study conducted by BlackBaud and Charity Dynamics aren't surprising, but they are extremely clear: If you're not providing your event participants with a way to use social media in their fundraising, you're missing the boat. Donors attracted through social media are more likely new to an organization.

Social Media 80

Social Media Tools Media Social 80

Connection Cafe

JANUARY 29, 2015

Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. Implement a plan for donor recognition, stewardship and engagement.

Offline 20

Offline Support Online Strategy 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

The exact opposite is more likely especially for wealthier donors. The potential for tax code changes are more likely to encourage these donors to give now instead of waiting. The data shows a troubling trend in the nonprofit sector: Donor populations have been shrinking for the past five years and revenue per donor has been flat.

Data 118

Data Hurricane Fundraising Disaster 118

Care2

NOVEMBER 13, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Neon CRM

SEPTEMBER 15, 2023

Neon CRM Neon CRM is Neon One’s answer to total fundraising and donor management. These 30-minute, no-pressure sessions walk through all the systems features, from donor management, email, and donation pages to event and volunteer management, automated workflows, and reporting.

Software 52

Software Fundraising Oracle Structure 52

Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Even though the U.S.

Charity 77

Charity Studies Money Donation 77

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks.

Relationship 208

Relationship Raise Tips Fundraising 208

Connection Cafe

APRIL 14, 2017

The latest figures from the Blackbaud Index for Canadian giving and U.S. The latest figures from the Blackbaud Index for Canadian giving and U.S. Have charities been able to learn from e-commerce sites like Amazon and Zappos to improve their online donor journey? Direct mail and other traditional fundraising channels are.

Online 41

Online Giving Mail Channel 41

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have pre-defined segments for previous episodic donors? What is the follow-up plan for the media, donors, etc? Do you have offline and well as online channels ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. It’s important to alternate your message and format to avoid donor fatigue. In many ways, effective fundraising emails are similar to offline fundraising letters: they must be compelling and emotional.

Education 23

Education Fundraising Mail Offline 23

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Share current donor demographics in support of your case. Share current donor demographics in support of your case.

Technology 44

Technology Leadership Offline Demographics 44

Connection Cafe

APRIL 9, 2015

donors in a record one-month period. It was faster and greater than any such social fundraising campaign in the number of donors, from all walks of life—from President Bush, Bill Gates, media personalities and CEOs to teachers, students and more. According to Blackbaud, online donations accounted for 6.7%

Fundraising 20

Fundraising Offline Blackbaud Social Media 20

Connection Cafe

DECEMBER 8, 2020

However, there are a few consistent best practices that can yield positive results for any size nonprofit, such as: Implementing donor management technology. Implement donor management technology. What better place is there to start boosting donations than with your existing donor network? Setting up multiple donation platforms.

Practice 33

Practice Donation Online Fundraising 33

Bloomerang

JULY 17, 2023

Securing donors only to lose them is just silly business. If you want to move away from transactional one-time gifts, and towards longer-term, transformational giving, here is the single most important thing you need to know to keep nonprofit donors: RESOLVE to rock the power of thank you! Begin by making donor retention a priority.

Donor 83

Donor Nonprofit Mail Gift 83

Connection Cafe

SEPTEMBER 21, 2012

But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. Same Time Next Month: Building a Multi−Channel Sustainer Program presented by Steve Kehrli from PETA , Amy Day from Dumb Friends League , and Chas Offut from Blackbaud - on October 2 at 11:00am.

Giving 34

Giving Europe Blackbaud Analytics 34

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Educate general public, local leaders, supporters, donors and volunteers. Reach new supporters, donors and volunteers. Tell and show donors how funds are used. Are your supporters, donors, volunteers online? Reach new supporters, donors and volunteers. Build awareness. Generate buzz. Keep people informed.

Goal 94

Goal Strategy YouTube Demonstration 94

Nonprofits Source

JANUARY 23, 2023

Today, around 54% of donors worldwide prefer to give online with a credit or debit card, and online revenue has consistently grown each year over the past several years. With TrueSense Marketing, you’re not confined to donor campaigns. For one, digital giving is on the rise. Comprehensive campaigns. A/B testing. Ad development.

Grant 52

Grant Google Management Guide 52

Bloomerang

APRIL 30, 2021

Erica Waasdorp will show you how important recurring giving has become, and how best to bring them in – with minimal time and effort, but with the large focus these sustainable recurring donors deserve. We’re here to talk about recurring donors, oh, yeah, best practices for unlocking the mystery that is recurring donors.

Donor 84

Donor Video Practice Gift 84

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 2010 Online Giving Report by Blackbaud.

Offline 67

Offline Results Fundraising Time 67

Care2

JULY 15, 2013

Multi-Channel Loyalty Programs: Increasing Customer Engagement and Frequency July 16, 2013. Next generation loyalty platforms have made it easy for brands to reward consumers for engaging online and offline through any channel: web, social, mobile, retail, and now email. Webinar, 1pm EST. Cost: Free.

DC 62

DC Atlanta Washington Celebrate 62