Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >

Benchmark 70

Benchmark Studies Free Stats 70

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 350

Twitter Practice Social Media Nonprofit 350

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Analyze the stats of previous emails.

email 230

email Raise Cancer Info 230

Tech Soup

MAY 4, 2010

I t's the season for a slew of reports analyzing last year's online giving results. Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. As Convio found, average gift size declined.

Stats 43

Stats Online Giving Convio 43

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

Benchmark 67

Benchmark Associations Stats Offline 67

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

Metrics 42

Metrics Benchmark Fundraising Stats 42

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? Peer Benchmarking. How do we know this? A realistic budget needed to achieve your goals.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Industry benchmark reports identify how events similar to yours perform in the key performance categories. Start by using benchmark reports as a guide.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. And it did not impact the overall conversion rate. This is a really scary stat to me. After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried).

Stats 256

Stats Giving Fundraising Gift 256

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. But, what if it didn't have to be that way?

email 55

email Marketing Registration Nonprofit 55

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

OCTOBER 31, 2013

But what do we actually do with our data once we pull that report? Timeframe: Pull this report about three months before your campaign deadline (or event day). Metric: During your fundraising campaign, run a participant report of top fundraisers (i.e. Email/social media conversion rate.

Metrics 34

Metrics Action Create Benchmark 34

NonProfit Hub

MAY 12, 2014

Couple those two facts, and a long donation form could be killing your conversion rate. In the mood for more facts, figures and really cool stats from that online giving report? Download the full 2014 M+R Benchmarks Study. Simply put, people hate filling out long forms.

Online 55

Online Giving NPO Paypal 55

Connection Cafe

JULY 12, 2013

If the reporting reveals these tools are being underutilized, then it may be advantageous to reconsider how your organization is currently messaging these online tools. And while you can’t really determine this by running a report, consider including a section asking them to share their fundraising experience in the post event survey.

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement?

Analytics 37

Analytics Design Research Process 37

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%).

Online 71

Online Tips Calendar Test 71

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. dang, this is a great topic, this is so timely as people are, you know, perhaps getting annual reports together. well, five areas of conversation revolve around, “What is impact reporting?

Report 79

Report Measure Impact Process 79

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Get the guide 2. Then check out the article below!

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

NOVEMBER 2, 2017

As a life-long peer-to-peer fundraiser – well it seems like a lifetime anyway – I look forward to this report every year! If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! New this year, the Study reports on DIY campaigns. It’s a P2P staffer’s guilty pleasure.

Data 20

Data Studies Raise Stats 20

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. If you have lots of events to report on, you’re doing too many events! Lots of stats and facts. You’ll see your engagement rate drop and unsubscribe rate climb.

Newsletter 124

Newsletter email Create Template 124

Care2

AUGUST 16, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) What do you do? Guess a girl can dream.

Social Media 28

Social Media Advocacy ROI Online 28

CauseVox

OCTOBER 11, 2021

Try to be creative with your subject lines and think about the design and layout of your emails, too, to keep readers’ attention and boost your open and click rates. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates. One of the most powerful parts of online fundraising is segmentation.

Guide 73

Guide Giving Campaign Social Media 73

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . Collecting contact details and fundraising with SMS opt-in.

Support 114

Support Fundraising Broadcast Contact 114

Qgiv

JULY 12, 2021

Open rates for nonprofit emails is between 15% and 17.5%. The average response rate for an advocacy email rose 5% in 2020, while the response rate for fundraising emails grew 41% for the same time period. . The retention rate for peer-to-peer fundraisers was 25.1% Blackbaud Institute 2019 Charitable Giving Report.

Statistics 116

Statistics Raise Fundraising Social Media 116

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Video 28

Video Interview Social Media Online 28

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Its available for download here.

Social Media 34

Social Media Trend Advocacy Online 34

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates.

email 89

email Marketing Strategy Fundraising 89

Bloomerang

JULY 2, 2021

And so I had to come up with ways that made it easier for me to meet my benchmarks, to be successful, and get the results I needed for the nonprofit I was working for at the time. Annual reports, this is the number one tool that I use in my virtual asks. Everything is in that annual report. So doing this for so long. Statistics.

Virtual 114

Virtual Communication Video Newsletter 114

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Curious about what other findings are reported in the study? The 2nd gift.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium). Word Press users can use General Stats plugin.). Authority???

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

MARCH 14, 2012

win rate against our rivals, the Texas Longhorns. There is not much room for smack talk when the stats clearly communicate who is the leader. If you are interested in learning more about how your event stacks up against other Convio clients, check out the P2P Benchmark Report. TeamRaiser. Friends Asking Friends.

Texas 32

Texas Convio Stats Benchmark 32

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. But from my stats surcease of sorrow, I realized - some things you can’t keep score. looked at incoming links and rate of growth. 8, 9, 10, Our benchmarks are 11.

ROI 76

ROI Social Media Slides Media 76