M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% It’ll affect our ability to run subject line tests, to monitor deliverability health, to identify active subscribers and keep them on the list or identify inactive email addresses and scrub them. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. I say this because getting a pure A/B test can be a challenge.

ROI 67

ROI Storytelling Measure Story 67

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Benchmark Data Now. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. A/B Test Email Content. Use your UTMs.

email 104

email Marketing Test Mail 104

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. The reason?

Spam 147

Spam email Studies Nonprofit 147

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. For another, it may be to test a new audience segment to see if the audience is responsive to certain appeals.

Goal 62

Goal Metrics Measure Donor 62

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 355

Twitter Practice Social Media Nonprofit 355

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals. But the individual experiences are telling.

Fundraising 98

Fundraising Gift Rate email 98

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. A few effective metrics to track include: Donor retention rate. Offers accountability. Email marketing software. Average gift size. Wrapping up.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Test your subject lines. Your open rate is, of course, one of the most important metrics you’ll want to track. of their total audience. Something like this.

email 52

email Rate ROI Social Media 52

Care2

MAY 16, 2011

Test these different channels and see what your response rates look like. Speaking of testing - nonprofits who have the strongest email and online fundraising programs have focused their energy on doing a lot of testing to find the sweet spot. Then make adjustments based on your own metrics. Listen to the webinar here.

Websites 66

Websites Rate Test Benchmark 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Test Subject Lines And Calls to Action, For Starters. Should nonprofits follow suit and test these elements? How to Test.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

In KD Paine’s book “ Measure What Matters ,’ she advises starting with test project because implementing a full-blown measurement program can be daunting. They want to gather benchmarks for social media use of all partners and do interviews to learn about best practices for integrated campaigns. Case study is here ).

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? That’s also how we’ve been able to obtain more resources to handle the volume we have.&#. Do those people do what you want them to do, like advance the mission of your organization?

Measure 100

Measure Social Media Survey Relationship 100

Connection Cafe

JULY 18, 2011

When changing settings like this, it is best to make the changes on a test profile. This filter may affect your key metrics, and you’ll want to make sure to be able to quantify the effect it has made on your data. If your main profile has any other filters applied to it, copy those to your test profile as well.

Analytics 48

Analytics Google Profile Metrics 48

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) We paid close attention to key email engagement metrics, including email performance by time of day. Test, Test, Test Try sending emails at a different time of day than you usually do.

email 69

email Time Fundraising Benchmark 69

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. A smart approach to better understanding the perspective of the user is to actually have a user volunteer to test drive your site while you monitor their behavior. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Segment, test and repeat.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. 1:30 PM – Game Changing Tests to Try Now! But what tests are really making a difference in fundraising now?

Podcast 20

Podcast Benchmark Blackbaud DC 20

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. It’s better to test than to make assumptions.

Technique 44

Technique Analytics Google Test 44

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. Question every “best practice” through testing and optimization. “To Test that too. Want to increase fundraising results?

Share 28

Share Tips Fundraising Test 28

Nonprofits Source

JANUARY 23, 2023

Their experts will write and test ad copy to maximize your impressions and clicks. A/B testing. By testing different versions of your ads, they’ll discover exactly what inspires your audience to take action. Account testing. Ad copy development. Reporting and analytics. based Google Ad Grants Professional agencies.

Grant 52

Grant Google Management Guide 52

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? If we set up Goals, reviewing them post-launch is another great success metric. Usability Tests. Methodology.

Analytics 37

Analytics Design Research Process 37

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 40

Linkedin Marketing Strategy Work 40