Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

How much are nonprofit organizations spending on social media? What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. However, the efforts are far from organized and strategic.

Social Media 92

Social Media Survey Media Social 92

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. One could argue that offline might actually cannibalize online giving.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Fundraising performance metrics. Compare your performance to industry benchmarks. Participation / registration growth.

Benchmark 20

Benchmark eBook Registration Indiana 20

DNL OmniMedia

DECEMBER 13, 2021

Choosing the Best Nonprofit CRM for Your Organization. The first of three Blackbaud solutions on this list, Blackbaud’s Raiser’s Edge NXT (RE NXT), is a robust fundraising and CRM system for mid-sized to large nonprofit organizations. Nonprofit CRM Comparison: Top 7 Solutions. Blackbaud’s Raiser’s Edge NXT. Blackbaud CRM.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofits Source

MARCH 10, 2019

The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Guess what? Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Guess what? What Does This Mean For Your LinkedIn Marketing Strateg?

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Micro Fundraising and Trust.

ROI 50

ROI Widget Metrics Cambodia 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And the mission of the organization matters too.

Stats 100

Stats Web Statistics NTEN 100

Nonprofits Source

JANUARY 23, 2023

By amplifying content on Google Search, participating organizations can connect with motivated prospects searching for their causes online. The program is most helpful for organizations that have discussion-worthy causes and content centered around related topics that people are actively searching for online. Do Google Ad Grants work?

Grant 52

Grant Google Management Guide 52

Connection Cafe

FEBRUARY 10, 2010

But what’s fascinating about the organizations studied in this book, is that they have all done both. Most organizations that decide to engage in both activities begin with the provision of services, and then add advocacy activities later. For some industries such as Animal Welfare though, the metric is almost three times higher.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Care2

SEPTEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Whos on Second Life?

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The only way to do that is to benchmark against your organization’s performance or peer organizations. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. Select Your Tools. And there you have it!

Measure 115

Measure Learning Case Study Metrics 115

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . The times we’re in offer opportunities to demonstrate your effectiveness, relevance, and unique purpose in ways that weren’t previously accessible to organizations other than the largest nonprofits.

Digital 97

Digital Marketing Fundraising Strategy 97

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. This data includes a mix of organizations that work on topics ranging from international relief to health to environmental issues. You’re in luck!

Fundraising 105

Fundraising Gift Digital Trend 105

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”). Benchmark Studies and Examples.

Policy 103

Policy Social Media International News 103

Whole Whale

JUNE 1, 2023

This helped manufacturers with guardrails and benchmarks that should be reached before putting it in the hands of the public. Ultimate responsibility with the human organization. Responsibility with human/organization overseeing operations. The chatbot can still escalate unique cases beyond its abilities to human responders.

Teen 52

Teen Test Advice Review 52

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020.

Retention 49

Retention Gift Rate Conversation 49

Connection Cafe

APRIL 21, 2020

Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. For especially complex fundraising events like auctions, this can be a real challenge if your organization has never shifted its strategies to the virtual realm before. Review your historical data.

Charity 30

Charity Strategy Online Virtual 30

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 82

Statistics Trend Benchmark Blackbaud 82

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The median revenue per donor was $47.

Social Media 31

Social Media Advocacy Fundraising Online 31