Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. The acquisition cost can improve over time as you test creative, offers, and audiences to hone in on the best-performing combination.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule. What do you want to get out of your year-end campaign?
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Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs. Use your UTMs.
Bloomerang
AUGUST 16, 2021
Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Do more testing. Track your own data.
M+R
JUNE 10, 2021
From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?
Nonprofit Tech for Good
DECEMBER 13, 2018
According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. Growing your mailing list. 2) It doesn’t display well on phones or tablets. Give it a try!
NetWits
JUNE 19, 2012
A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. Apply what’s working in the corporate world to your email programs, including: Testing variables like subject lines and calls to action , for starters.
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