Benchmark Mail Rate Test 
M+R
JUNE 10, 2021
From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?
Allegiance Group
FEBRUARY 14, 2023
Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.
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Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. What do you want to get out of your year-end campaign?
Bloomerang
AUGUST 16, 2021
One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Test your subject lines.
Nonprofit Tech for Good
DECEMBER 13, 2018
Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form.
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